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![Percentage of Online versus Offline Retail Sales in the United States Figure 1 shows the proportion of online versus offline retail sales of total retail sales in the United States. Figure 1 shows offline retail sales in the United States in 2018, 2019, and 2020 amounting to 90.1%, 89.0% and 85.5% of total retail sales in the country, respectively. This proportion of offline retail sales is very large when compared to online retail sales. This shows that social restrictions due to the COVID-19 pandemic have had little effect on purchasing behavior. Only a 3.5% decrease in offline purchases. Consumers still tend to choose purchases traditionally or in physical stores. The shift in consumer behavior to digital media can occur in the pre-purchase process, which is the process of searching for information. During social distancing, consumers tend to look for information digitally, either product information from marketers or other consumers. Advances in technology have made it easier for consumers to share their shopping experiences with the aim of helping other consumers [28]. Information from other consumers becomes a consideration in making purchase decisions [5], [29]. Pandemic conditions that are troubling the world force consumers to engage in social distancing by increasing their stay at home. Various activities are carried out from home such as working, studying, and even shopping from home. Consumers who live at home can easily, cheaply, and quickly find out about the shopping experiences of other consumers. Some consumers will make purchases online after receiving information online (pure online shopping) and some other consumers will make purchases at physical stores (webrooming). Referring to the existing data, the high retail sales in physical stores shows that consumer-preferred webrooming behavior. Given the COVID-19 pandemic, it is very difficult to carry out the whole shopping process traditionally (pure offline shopping). This increase in online purchases was made possible due to an increase in pure online shopping behavior because during the COVID-19 pandemic it was very difficult to find product information in traditional stores. This fact shows that the behavior of pure offline shopping and showrooming shopping is starting to be avoided by consumers in order to reduce face-to-face activities for activities that are not important and / or activities that can be diverted to digital media. Searching for information is an activity that is very possible in digital media because information in digital media can reach targets cheaply, easily and quickly. Furthermore, some consumers make direct purchases at physical stores to confirm products directly or want to bring products immediately (without waiting for the delivery process). The description above shows that the shopping trend during the COVID-19 pandemic is webrooming and pure online shopping.](profile/Sri-Gunawan/publication/349031117/figure/fig1/AS:1019984444661760@1620194650575/Percentage-of-Online-versus-Offline-Retail-Sales-in-the-United-States-Figure-1-shows-the.png)
Percentage of Online versus Offline Retail Sales in the United States Figure 1 shows the proportion of online versus offline retail sales of total retail sales in the United States. Figure 1 shows offline retail sales in the United States in 2018, 2019, and 2020 amounting to 90.1%, 89.0% and 85.5% of total retail sales in the country, respectively. This proportion of offline retail sales is very large when compared to online retail sales. This shows that social restrictions due to the COVID-19 pandemic have had little effect on purchasing behavior. Only a 3.5% decrease in offline purchases. Consumers still tend to choose purchases traditionally or in physical stores. The shift in consumer behavior to digital media can occur in the pre-purchase process, which is the process of searching for information. During social distancing, consumers tend to look for information digitally, either product information from marketers or other consumers. Advances in technology have made it easier for consumers to share their shopping experiences with the aim of helping other consumers [28]. Information from other consumers becomes a consideration in making purchase decisions [5], [29]. Pandemic conditions that are troubling the world force consumers to engage in social distancing by increasing their stay at home. Various activities are carried out from home such as working, studying, and even shopping from home. Consumers who live at home can easily, cheaply, and quickly find out about the shopping experiences of other consumers. Some consumers will make purchases online after receiving information online (pure online shopping) and some other consumers will make purchases at physical stores (webrooming). Referring to the existing data, the high retail sales in physical stores shows that consumer-preferred webrooming behavior. Given the COVID-19 pandemic, it is very difficult to carry out the whole shopping process traditionally (pure offline shopping). This increase in online purchases was made possible due to an increase in pure online shopping behavior because during the COVID-19 pandemic it was very difficult to find product information in traditional stores. This fact shows that the behavior of pure offline shopping and showrooming shopping is starting to be avoided by consumers in order to reduce face-to-face activities for activities that are not important and / or activities that can be diverted to digital media. Searching for information is an activity that is very possible in digital media because information in digital media can reach targets cheaply, easily and quickly. Furthermore, some consumers make direct purchases at physical stores to confirm products directly or want to bring products immediately (without waiting for the delivery process). The description above shows that the shopping trend during the COVID-19 pandemic is webrooming and pure online shopping.
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The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector. Consumers tend to use online channels to reduce face-to-face contact with marketers or other consumers. On the other hand, the consumer's need to see, touch and feel a product directly is only available in physical stores. This study aims to analyze the impact of...
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... proportion of online retail sales in the United States declined again in the third quarter of 2020 to 14.3% [27]. Figure 1 shows offline retail sales in the United States in 2018, 2019, and 2020 amounting to 90.1%, 89.0% and 85.5% of total retail sales in the country, respectively. This proportion of offline retail sales is very large when compared to online retail sales. ...
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