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Perceived innovation intensity in hotels 

Perceived innovation intensity in hotels 

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In the current economic environment, innovation is considered critical by the majority of tourism companies that are increasingly willing to spend more to become more innovative. This tendency is visible in all segments of the tourism value chain: accommodation services, transportation, intermediaries – travel agencies and tour-operators – as well...

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... In addition, new regulations influence how firms in the sector can operate (Weaver, 2006). Although innovations in this domain aim primarily at ecological aspects, such as the reduction of waste, energy consumption, and emissions, these aspects may not be perceived as more sustainable (Iorgulescu & Anamaria, 2013). Hence, BMI can be a well-suited approach to improve businesses' performance (Bocken et al., 2014;Pieroni et al., 2019). ...
... Firstly, innovations in products or services have shown only limited effectiveness unless coupled with BMI (Visnjic et al., 2016). Secondly, innovations might not be perceived as such by customers (Iorgulescu & Anamaria, 2013;Volo, 2008). Further external barriers to successful innovation stem from the particularities of the industry and the complexity and dependencies of destinations. ...
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These are constantly changing times for the tourism industry. The COVID-19 pandemic and accompanying negative economic effects significantly impacted customer behavior and accelerated the need for companies to innovate. Business model innovation (BMI) is ideal for overcome these challenges by innovating the very core of the firm. However, siloed BMI thinking is insufficient: firms need a more holistic approach. We expand the current understanding of business model innovation by proposing a framework that integrates relevant dimensions (change impulses and business model configurations), context factors (service newness and degree of change or destination characteristics), and the outcomes of BMI initiatives into a comprehensive model for the tourism industry context. With our work, we want to guide future research and expand the currently unbalanced, heterogeneous picture of BMI in service industries.
... Previously, Fodness (1990) stated that perceptual mapping is an important marketing research tool used by tourism marketers in product positioning, new product planning, advertising development, and strategic planning. While other researchers confirmed Fodness (1990) statement by suggesting the consumer perception study to understand the problem of the tourism industry (Bilgihan et al., 2016;Carmen & Alexandrina, 2014;Elisabeth, 2014;Gnanapala, 2015;Poria et al., 2009;Rajesh, 2013;Ravar & Iorgulescu, 2013). These recommendations from previous tourism marketing researchers can be implemented to study the other side of tourism service in the Kembang Kuning Village which is the tourist's perception of the rural destination attractiveness. ...
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This research aims to study the perception of the tourists who visit Kembang Kuning regarding the destination attractiveness. A quantitative method using questionnaire and interview techniques was used in the research. There were 100 participants in which the questionnaire was distributed both offline and online. The result showed that the tourists perceived the Kembang Kuning rural destination as a suitable place to visit in Lombok with good attractiveness. Furthermore, the attractions and the amenities of this destination were perceived as the most looked for by the visitors. The highest perception felt by the tourists is its beautiful natural scenery and intriguing culture. To implement sustainable tourism attractiveness planning in this rural destination, the management must provide additional sanitation facilities, local transport, amenities, and parking lots. In addition, the Kembang Kuning should be creative, and innovative and offer good quality services in other to preserve the differences between this village and others
... Innovation has become increasingly relevant in the tourism and gastronomy industries (Anamaria and Iorgulescu 2013). In the tourism sector, firms face a complex environment characterized by constant changes in the profiles of tourists (who demand richer, more differentiated and customized experiences), and an increasingly competitive environment (Delgado Cruz et al. 2016;Stamboulisand and Skayannis 2003). ...
... (Gucik et al., 2010;Orieska, 2010;Bacík et al., 2020). According to Gucik et al. (2006), Porter (2008) and Ravar and Iorgulescu (2013), the source of the competitive advantage of tourism services are company's strengths compared to the competition, business resources and skills (value chain, economy, know-how), with material resources being the easiest to imitate and skills (human capital, staff) being the most difficult to imitate. In the value chain in terms of tourism, the emphasis is on the provision of services, on direct contact with the client. ...
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The visitor, as the bearer of the demand for tourism services, is primarily a person with his natural desires. For many, a family business is a guarantee of a more helpful approach to meeting clients’ expectations. The paper aims to analyze the dependence between selected parameters of customer satisfaction in two groups of tourist trade establishment or tourism companies. The first group consists of family businesses, which have long shown a higher level of satisfaction compared to traditional tourism companies. The second group is classic tourism companies. In both cases, the research interest is the impact of a change in the assessment of staff and a change in the evaluation of the price/quality ratio on the change in the overall evaluation of these two groups of companies. Authors assumed that satisfaction with the staff in family businesses has a more significant impact on overall satisfaction. The research sample consists of 44 non-family and 18 family businesses. The research includes: assessment of the staff, evaluation of the price/quality ratio and overall evaluation for 2018 and 2020 based on secondary data, calculation of changes (indices) of the parameters as the ratio of values in 2020 to 2018, partial correlation analyzes for individual years and compilation of final correlation matrix, in which is examined the correlation between the change in the overall assessment in family and non-family businesses and the correlation between the change in the price/quality ratio in family and non-family businesses. The basic methods include analysis, synthesis, induction, analogy, comparison, empiricism and Pearson’s correlation coefficient from mathematical-statistical methods. The basic heuristic approach consists of professional literature on the subject matter and secondary sources obtained from the most important accommodation portal booking.com. In the synthesis of knowledge, there are used empirical experience resulting from doing long-term business in the field of tourism of authors. As part of the compilation of the resulting correlation matrix, authors state that in non-family businesses both correlation coefficients are higher than in family ones. In contrast, in evaluating the relationship between the change of personnel, the value of Pearson’s correlation coefficient is higher than 0.7, so it is a strong dependence. Non-family businesses should pay more attention to the human factor. The barrier to fulfillment can be impersonal leadership and inflexible organizational structures. In family businesses, on the other hand, the selection of employees is based on mutual trust. The benefit of the paper is the distinction between family and non-family businesses from the customer’s point of view, which is often a marginalized topic in theory and practice Keywords: competitiveness, correlation, customers´ satisfaction, family business, non-family business, tourism.
... Besides the variety of definitions, the perception of innovation is another subject to study. Perception studies are generally about the customers perception of a specific innovative product/service (Onişor & Roşca, 2013;Charles & Issifu, 2015;Okereke, 2015), the perception of a specific innovative property of a product/service (Besier, 2015), perception of a specific type of innovation (Dabrowska et al., 2013), perception of innovation in a specific sector/group (Karaca, 2009;Pop et al., 2012;Anamaria & Maria-Cristina, 2013;Iorgulescu & Răvar, 2013;Abadi, 2014;Roussy et al., 2014;Gorghiu et al., 2015), forecasting the perception of customers (Lowe & Alpert, 2015). Hence, the perception of innovation is a current issue despite being a long-established term. ...
... In studies regarding the tourism global value chain, the following factors have been examined: transportation, distribution, lodging, and excursions (Christian, Fernández-Stark, Ahmed, & Gerrefi, 2011). Tourism value chain has been investigated, using different methodologies as benchmarking in Cuba's food sector (Silveira Pérez & Cabeza Pullés, 2015); amount and intensity of creativity and innovation in Romanian (Teodorescu, Stancioiu, Ravar, & Botos, 2015); as well as innovation lodging and transportation in site (Ravar & Iorgulescu, 2013). ...
... This implies that tourists exhibit adoptability of the Internet as an influencing factor when booking travel online (Li and Wang 2008) and using mobile devices (Zhang et al. 2015). Examining tourists' perceptions of innovation in various sectors, Sidonia and Maria-Cristina (2013) found that tourist innovation is highly important to their decisions to travel in service segments, including accommodations, entertainment, restaurants, and transport companies. To address these issues, this study hypothesizes the following: ...
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This essay explores the recent phenomenon associated with tourists’ adaptability to new services driven by technologies and proposes the concept of tourist innovation as the theoretical underpinnings describing tourists’ adaptability to novel services. To glean the underlying concept of tourist innovation, a series of in-depth personal interviews are deployed. An online survey containing 40 indicators representing the innovation dimensions is distributed that gathers 524 useable responses from air travelers. In the data analysis, a parsimonious model derived from a confirmatory factor analysis validates a four-dimensional solution: (1) novelty seeking, (2) vigilance, (3) hedonic experience seeking, and (4) social distinctiveness. This scale is explained by 10-item tourist innovation measurement, wherein the validity of the resultant scale is achieved.
... In studies regarding tourism global value chain, it has been examined following factors: transportation, distribution, lodging and excursions (Christian, Fernández-Stark, Ahmed & Gerrefi, 2011). Tourism Value Chain has been investigated using different methodologies as benchmarking in Cuba's food sector (Silveira Pérez & Cabeza Pullés, 2015); amount and intensity of creativity and innovation in Romanian balneotherapy (Teodorescu, Stăncioiu, Răvar, & Botoș, 2015); as well as innovation lodging and transportation in site (Răvar & Iorgulescu, 2013). ...
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Slums are defined as informal settlements, generally located in urban areas (Chege and Mwisukha 2013). These neighbourhoods are associated with low income housing, precarious health conditions, overpopulation, lack of basic services and security of tenure (UN-HABITAT 2003). They are also considered as insecure, dirty and unpredictable places (Koster and Nuijten 2016). However, in the past few decades, an interest to visit these informal settlements for tourism purposes has arised, giving this phenomena the name of slum tourism (Frenzel and Blakeman 2015). Damiannah Kieti and Kennedy Magio (2013) define slum tourism as a tour consisting on the visit to underdeveloped destinations, where tourists can see how other people live under poverty conditions. At a glimpse, it might seem slum tourism is a recent tendency, nonetheless its origin dates back to the 1800s, when London and New York social elites visited low income neighborhoods to observe and understand how the other half lived, as well as for philanthropic purposes (Steinbrink 2012). Visits to these peculiar neighborhoods continued throughout the following decades, but it is not until the 90’s, when the South African townships of the Apartheid attracted a large number of visitors, that slum tourism fully emerged as a trend in the tourism industry (OBrien 2011). Since then, this model has expanded and been adapted to several destinations worldwide.
... Šiuolaikinėmis sąlygomis tik inovacijos gali garantuoti išlikimą ir plėtrą versle (Melnikas, 2011). (Ravar, Iorgulescu, 2013;Nagy, 2007). Straipsnio temos aktualumą lemia tai, kad inovacijų taikymo viešbučių versle specifiką analizuoja užsienio mokslininkai (Ravar, Iorgulescu, 2013;Hjalager, 2010;Sundbo et al., 2007), o Lietuvoje išsamesnių tyrimų šioje srityje neaptikta. ...
... (Ravar, Iorgulescu, 2013;Nagy, 2007). Straipsnio temos aktualumą lemia tai, kad inovacijų taikymo viešbučių versle specifiką analizuoja užsienio mokslininkai (Ravar, Iorgulescu, 2013;Hjalager, 2010;Sundbo et al., 2007), o Lietuvoje išsamesnių tyrimų šioje srityje neaptikta. ...
... Thus, it could be the reason for the application of innovations in the sector of accommodation service to become essential. Importance of innovations is discussed pretty widely in the scientific literature (Bigliardi, Dormio, 2009; Hall, Williams, 2008; Inauen, Schenker-Wicki, 2011; Notaro et al., 2012), but innovations in tourism sector have been discussed only recently (Nagy, 2012;Ravar, Iorgulescu, 2013). This article is relevant because application of innovations in the sector of accommodation service is not enough discussed in Lithuania as it is done by some foreign scientists (Sundbo et al., 2007;Ravar, Iorgulescu, 2013). ...
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Research background. During these days the innovations are a more and more used definition in the business, especially in the market research, human resource management, new products and service development, etc. Frequently innovations are related with the application of new technology and new ideas as well as creation of new methods. Even more, innovations are related with the development of existing processes and products (Bigliardi, Dormio, 2009). Innovations are important in the sector of tourism industry, which is expanding every time combining more and more different areas of business. According to Melnikas (2011), discontent and necessity of changes are some persuasive factors to begin an activity of innovation. Thus, it could be the reason for the application of innovations in the sector of accommodation service to become essential. Importance of innovations is discussed pretty widely in the scientific literature (Bigliardi, Dormio, 2009; Hall, Williams, 2008; Inauen, Schenker-Wicki, 2011; Notaro et al., 2012), but innovations in tourism sector have been discussed only recently (Nagy, 2012; Ravar, Iorgulescu, 2013). This article is relevant because application of innovations in the sector of accommodation service is not enough discussed in Lithuania as it is done by some foreign scientists (Sundbo et al., 2007; Hall et al., 2008; Ravar, Iorgulescu, 2013). The object of the research is innovations in the sector of accommodation service, and the aim is to determine the activeness of innovations’ application in the sector of an accommodation service. Research methods. This article deals with the application of innovations in the sector of accommodation service using the method of scientific literature analyses and quantitative empirical research – the method questionnaire survey. The research respondents were the employees of Kaunas city organizations of accommodation service. The author of this article is grateful to her student Martynas Bruzas who collected 270 filled in questionnaires. Results and discussion. Innovations are the most frequently described as an application of technologies creating new products, new services, and new processes of activity in the market. Innovations are combined with technological changes in the products, services and their creation processes. The research results revealed that services of accommodation business were restricted by just using electronic mail, the electronic page of business and electronic page of socialization. The research results revealed that services of accommodation business performed just slight changes of innovations according to some novelties in the market. On the other hand, employees of these organizations were enough sure that their organizations were applying innovations, but at the same time they thought that innovations could be more combined with the qualifications of organizations’ employees. Conclusions. According to research results, we suggest that most Kaunas city accommodation services presume that they are active in the application of innovations, but there were only some technological changes of innovations. The research results revealed that usually innovations were related to IT programs of accommodation service, wireless internet, telephone, television, touch tabs, room infrastructure and the systems of reservations. Keywords: innovations, innovations of accommodation sector, development.
... In addition, dependence on human capital is considered extremely important in the hotel industry, in which competitiveness largely depends on human resources (Furunes, 2005; Guerrier and Deery, 1998; Tsaur and Lin, 2004; Yeung, 2006 , cited by Roz and Orfila-Sintes, 2012). The research on creativity in the hospitality industry has to be continuously developed, considering the fact that Romanian tourists affirm that creativity and innovation in hotel services is important for their satisfaction as hotel customers (igu, Iorgulescu and Rvar, 2013). Moreover, another study conducted on Romanian tourists (Rvar and Iorgulescu, 2013) concluded that innovation in accommodation units is the most important in choosing and purchasing tourist services. ...
... The research on creativity in the hospitality industry has to be continuously developed, considering the fact that Romanian tourists affirm that creativity and innovation in hotel services is important for their satisfaction as hotel customers (igu, Iorgulescu and Rvar, 2013). Moreover, another study conducted on Romanian tourists (Rvar and Iorgulescu, 2013) concluded that innovation in accommodation units is the most important in choosing and purchasing tourist services. Taking this into consideration, managers should know what motivates their employees to be more creative and how they can foster creativity in their companies, taking into consideration the organizational culture. ...
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In today's business environment, characterized by instability and unpredictability, organizations' success depends on their ability to adapt and manage the changes required. Therefore, in order to achieve long-term corporate success, companies need to have a culture that encourages creativity and innovation. The aim of the article is to investigate the link between corporate culture and creativity and the impact of the management form on organizational culture. The research highlights the Romanian hotel industry culture, using Hofstede's model. Considering their impact on innovation, there were taken into consideration three factors: individualism, power distance and long term orientation. The article investigates how these factors are influenced by the hotel's exploitation form and their impact on organizational creativity. The research was conducted on two hotels in Bucharest, affiliated to an international hotel chain. In order to identify the impact of the exploitation form on the hotel's organizational culture, one of the accommodation units is operated under a management contract, while the other operates under a franchise agreement. The study is based on a survey conducted among the employees of the two hotels. Results indicate differences regarding the corporate culture between the hotel operated under a management contract and the unit operated under a franchise agreement. Recommendations on how to foster employees' creativity are suggested. The implications of the findings are discussed, considering the limitations and future research directions.