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Opinions described via bump densities (28). Blue curve: the initial opinion of P given by (28) with b = 1. Purple curve: the opinion of Q described by (28) with b ~ 0 : 001 . Olive curve: the resulting opinion of P obtained via (16) with E ~ 0 : 5 . doi:10.1371/journal.pone.0099557.g002 

Opinions described via bump densities (28). Blue curve: the initial opinion of P given by (28) with b = 1. Purple curve: the opinion of Q described by (28) with b ~ 0 : 001 . Olive curve: the resulting opinion of P obtained via (16) with E ~ 0 : 5 . doi:10.1371/journal.pone.0099557.g002 

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Background Confirmation bias is the tendency to acquire or evaluate new information in a way that is consistent with one's preexisting beliefs. It is omnipresent in psychology, economics, and even scientific practices. Prior theoretical research of this phenomenon has mainly focused on its economic implications possibly missing its potential connec...

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Context 1
... if 1 = v Q w 1 = v P (resp. 1 = v Q v 1 = v P ), the final opinion of becomes more (resp. less) narrow than his initial opinion. Fig. 1(b) shows that ( v P e { v P )( v Q { v P ) § 0 holds more generally. Thus, the weighted average approach is a particular case of our model, where the agent P is persuaded by a slightly different opinion. Note also that our model suggests a parameter structure of the weighted average approach. Gaussian densities (with three latitudes) do correspond to the phenomenology of social psychology. However, in certain scenarios one might need other forms of densities, e.g., when the probability is strictly zero outside of a finite support. Such opinions can be represented by bump-functions where b w 0 is a parameter, ( b ) is the normalization and the support of the bump function was chosen to be 1⁄2 { 1,1 for concretness. The advantage of the bump function that is infinitely differentiable despite of having a finite support. For sufficiently large b , x ( x ; b ) is close to a Gaussian, while for small b , x ( x ; b ) represents an opinion that is (nearly) homogeneous on the interval 1⁄2 { 1,1 ; see Fig. 2. The opinion revision with bump densities follows to the general intuition of rule (16); see Fig. 2. One of extensively studied questions in social psychology is how the opinion change is related to the discrepancy between the initial opinion and the position conveyed by the persuasive message [10,35,40,45,69]. Initial studies suggested a linear relationship between discrepancy and the opinion change [35], which agreed with the prediction of the weighted average model. Indeed, (22) yields the following linear relationship between the change in the anchor and the initial opinion discrepancy of P and Q : However, consequent experiments revealed that the linear regime is restricted to small discrepancies only and that the actual behavior of the opinion change as a function of the discrepancy is non-monotonic: the opinion change reaches its maximal value at some discrepancy and decreases afterward [10,40,45,69]. To address this issue within our model, we need to define distance h 1⁄2 p , q between two probability densities p ( x ) and q ( x ). Several such distances are known and standardly employed [32]. Here we select the Hellinger distance (metric) Since p ( x ) is a unit vector in the ‘ 2 norm, Eq. (30) relates to the Euclidean ( ‘ 2 -norm) distance. It is applicable to discrete probabilities by changing the integral in (30, 31) to sum. For Gaussian opinions (17) we obtain A virtue of the Hellinger distance is that it is a measure of overlap between the two densities; see (31). We stress, however, that there are other well-known distances measures in statistics [32]. All results obtained below via the Hellinger distance will be checked with one additional metric, the total variation ( ‘ 1 -norm distance): (To motivate the choice of (33), let us recall two important variational max V [ R 1 D Ð V d features x ( p ( x ) { q ( of x )) D this . (2) Define distance two (generally [32]: (1) dependent) d 1⁄2 p , q ~ that random Ð d x variables g ( x , y ) ~ X q ( , Y y ) , with Ð d y joint g ( x , y probability ) ~ p ( x ) . Now density it g holds ( x , y ) such that d 1⁄2 p , q ~ min 1⁄2 Pr( X ~ 6 Y ) , where Pr( X ~ 6 Y ) ~ 1 { Ð d x g ( x , x ) , and the minimization is taken over all g ( x , y ) with fixed marginals equal to p ( x ) and q ( y ), respectively.) The opinion change is characterized by the Hellinger distance h 1⁄2 p , p between the initial and final opinion of P , while the discrepancy is quantified by the Hellinger distance h 1⁄2 p , q between the initial opinion of P and the persuading opinion. For concreteness we assume that the opinion strengths 1 = v P and 1 = v Q are fixed. Then h 1⁄2 p , q reduces to the distance m ~ D m P { m Q D between the anchors (peaks of p ( x ) and q ( x )); see (32). Fig. 3(a) shows that the change h 1⁄2 p , p is maximal at m ~ m c h ; it decreases for m w m c h , since the densities of P and Q have a smaller overlap. The same behavior is shown by the total variation d 1⁄2 p , p that maximizes at m ~ m c d ; see Fig. 3(a). The dependence of m c h (and of m c d ) on E is also non- monotonic; Fig. 3(b). This is a new prediction of the model. Also, m c h and m c d are located within the latitude of non-commitment of P (this statement does not apply to m c h , when E is close to 1 or 0); cf. (18, 19). This point agrees with experiments [10,69]. Note that experiments in social psychology are typically carried out by asking the subjects to express one preferred opinion under given experimental conditions [10,35,40,45,69]. It is this single opinion that is supposed to change under persuasion. It seems reasonable to relate this single opinion to the maximally probable one (anchor) in the probabilistic set-up. Thus, in addition to calculating distances, we show in Fig. 3(c) how the final anchor m P of P deviates from his initial anchor m P . Fig. 3(c) shows that for E w 0 : 25 , the behavior of D m ~ D m P e { m P D as a function of m ~ D m P { m Q D has an inverted-U shape, as expected. It is seen that D m saturates to zero much faster compared to the distance h 1⁄2 p , p . In other words, the full probability p keeps changing even when the anchor does not show any change; cf. Fig. 3(c) with Fig. 3(a). A curious phenomenon occurs for a sufficiently small E ; see Fig. 3(c) with E ~ 0 : 1 . Here D m drops suddenly to a small value when m passes certain crticial point; Fig. 3(c). The mechanism behind this sudden change is as follows: when the main peak of p ( x ) shifts towards m Q , a second, sub-dominant peak of p ( x ) appears at a value smaller than m P . This second peak grows with m and at some critical value it overcomes the first peak, leading to a bistability region and an abrupt change of D m . The latter arises due to a subtle interplay between the high credibility of Q (as expressed by a relatively small value of E ) and sufficiently large discrepancy between P and Q (as expressed by a relatively large value of m ). Recall, however, that the distance h 1⁄2 p , p calculated via the full probability does not show any abrupt change. The abrupt change of ...
Context 2
... if 1 = v Q w 1 = v P (resp. 1 = v Q v 1 = v P ), the final opinion of becomes more (resp. less) narrow than his initial opinion. Fig. 1(b) shows that ( v P e { v P )( v Q { v P ) § 0 holds more generally. Thus, the weighted average approach is a particular case of our model, where the agent P is persuaded by a slightly different opinion. Note also that our model suggests a parameter structure of the weighted average approach. Gaussian densities (with three latitudes) do correspond to the phenomenology of social psychology. However, in certain scenarios one might need other forms of densities, e.g., when the probability is strictly zero outside of a finite support. Such opinions can be represented by bump-functions where b w 0 is a parameter, ( b ) is the normalization and the support of the bump function was chosen to be 1⁄2 { 1,1 for concretness. The advantage of the bump function that is infinitely differentiable despite of having a finite support. For sufficiently large b , x ( x ; b ) is close to a Gaussian, while for small b , x ( x ; b ) represents an opinion that is (nearly) homogeneous on the interval 1⁄2 { 1,1 ; see Fig. 2. The opinion revision with bump densities follows to the general intuition of rule (16); see Fig. 2. One of extensively studied questions in social psychology is how the opinion change is related to the discrepancy between the initial opinion and the position conveyed by the persuasive message [10,35,40,45,69]. Initial studies suggested a linear relationship between discrepancy and the opinion change [35], which agreed with the prediction of the weighted average model. Indeed, (22) yields the following linear relationship between the change in the anchor and the initial opinion discrepancy of P and Q : However, consequent experiments revealed that the linear regime is restricted to small discrepancies only and that the actual behavior of the opinion change as a function of the discrepancy is non-monotonic: the opinion change reaches its maximal value at some discrepancy and decreases afterward [10,40,45,69]. To address this issue within our model, we need to define distance h 1⁄2 p , q between two probability densities p ( x ) and q ( x ). Several such distances are known and standardly employed [32]. Here we select the Hellinger distance (metric) Since p ( x ) is a unit vector in the ‘ 2 norm, Eq. (30) relates to the Euclidean ( ‘ 2 -norm) distance. It is applicable to discrete probabilities by changing the integral in (30, 31) to sum. For Gaussian opinions (17) we obtain A virtue of the Hellinger distance is that it is a measure of overlap between the two densities; see (31). We stress, however, that there are other well-known distances measures in statistics [32]. All results obtained below via the Hellinger distance will be checked with one additional metric, the total variation ( ‘ 1 -norm distance): (To motivate the choice of (33), let us recall two important variational max V [ R 1 D Ð V d features x ( p ( x ) { q ( of x )) D this . (2) Define distance two (generally [32]: (1) dependent) d 1⁄2 p , q ~ that random Ð d x variables g ( x , y ) ~ X q ( , Y y ) , with Ð d y joint g ( x , y probability ) ~ p ( x ) . Now density it g holds ( x , y ) such that d 1⁄2 p , q ~ min 1⁄2 Pr( X ~ 6 Y ) , where Pr( X ~ 6 Y ) ~ 1 { Ð d x g ( x , x ) , and the minimization is taken over all g ( x , y ) with fixed marginals equal to p ( x ) and q ( y ), respectively.) The opinion change is characterized by the Hellinger distance h 1⁄2 p , p between the initial and final opinion of P , while the discrepancy is quantified by the Hellinger distance h 1⁄2 p , q between the initial opinion of P and the persuading opinion. For concreteness we assume that the opinion strengths 1 = v P and 1 = v Q are fixed. Then h 1⁄2 p , q reduces to the distance m ~ D m P { m Q D between the anchors (peaks of p ( x ) and q ( x )); see (32). Fig. 3(a) shows that the change h 1⁄2 p , p is maximal at m ~ m c h ; it decreases for m w m c h , since the densities of P and Q have a smaller overlap. The same behavior is shown by the total variation d 1⁄2 p , p that maximizes at m ~ m c d ; see Fig. 3(a). The dependence of m c h (and of m c d ) on E is also non- monotonic; Fig. 3(b). This is a new prediction of the model. Also, m c h and m c d are located within the latitude of non-commitment of P (this statement does not apply to m c h , when E is close to 1 or 0); cf. (18, 19). This point agrees with experiments [10,69]. Note that experiments in social psychology are typically carried out by asking the subjects to express one preferred opinion under given experimental conditions [10,35,40,45,69]. It is this single opinion that is supposed to change under persuasion. It seems reasonable to relate this single opinion to the maximally probable one (anchor) in the probabilistic set-up. Thus, in addition to calculating distances, we show in Fig. 3(c) how the final anchor m P of P deviates from his initial anchor m P . Fig. 3(c) shows that for E w 0 : 25 , the behavior of D m ~ D m P e { m P D as a function of m ~ D m P { m Q D has an inverted-U shape, as expected. It is seen that D m saturates to zero much faster compared to the distance h 1⁄2 p , p . In other words, the full probability p keeps changing even when the anchor does not show any change; cf. Fig. 3(c) with Fig. 3(a). A curious phenomenon occurs for a sufficiently small E ; see Fig. 3(c) with E ~ 0 : 1 . Here D m drops suddenly to a small value when m passes certain crticial point; Fig. 3(c). The mechanism behind this sudden change is as follows: when the main peak of p ( x ) shifts towards m Q , a second, sub-dominant peak of p ( x ) appears at a value smaller than m P . This second peak grows with m and at some critical value it overcomes the first peak, leading to a bistability region and an abrupt change of D m . The latter arises due to a subtle interplay between the high credibility of Q (as expressed by a relatively small value of E ) and sufficiently large discrepancy between P and Q (as expressed by a relatively large value of m ). Recall, however, that the distance h ...

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