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Background: Digital and technological advancements has enabled online advertisements penetrating into most of the internet users’ everyday life and this has directed internet users, particularly, young people to spend more time on it. Internet enables users being attracted towards and engage in accessing online advertisements. Amongst several media...
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... young users were surveyed using the questionnaire to capture their general opinion about online advertising, the responses captured using the Questionnaire were tabulated and analyzed using the appropriate statistical techniques and are presented in the following sections. Table 1 portrays the frequency analysis on the respondents' opinion about watching online advertisements even when elders are not around. It is clear that majority of the respondents have agreed that they watch only useful online advertisements even when elders are not around. ...Similar publications
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