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Background: Digital and technological advancements has enabled online advertisements penetrating into most of the internet users’ everyday life and this has directed internet users, particularly, young people to spend more time on it. Internet enables users being attracted towards and engage in accessing online advertisements. Amongst several media...
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... is evident from the table that majority of the respondents (34.7%) have opined that the entertaining advertisements influences them to watch and play followed by 32.7% stating that they clicked the online advertisements to know more about the product and finally 32.5% opining that the products on online advertisements had influenced them to try the product. It is clear from Table 4 that majority of the respondents (71.3%) have stated that they have not purchased any product after watching online advertisements followed by 28.7% agreeing that they have purchased the products. The significant Chi-Square value (363.623;p=0.000) ...Similar publications
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