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... is observed from Table 2, that majority of the respondents are thinking Smartwatch is 'want' i.e. 48.5 percent and approximately 20 percent are treating it is as 'need'. Source: Primary data Table 3 it is found that 13.8 percent of respondents have stated that 'easy music or video selection' is attractive feature of smartwatches. Majority of the respondents stated that notification alerts is more attractive feature i.e. 37.7 percent and approximately 30 percent stated opined that smartwatches are fashionable. ...
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... This is another reason why nonconsumers purchase the smartwatch. However, many consumers pay more attention to the features and brand of the smartwatches than their price because they think they are reasonably priced based on their quality [34,35]. ...
Smartwatches enable users to easily monitor their health, self-quantify, and track various activities. However, manufacturers and researchers in the field of smartwatches must explore and improve perceived usability to enhance the user experience of consumers and increase the device’s adoption rate. Therefore, this study investigates the factors influencing the adoption of smartwatches among Filipinos, focusing on usability and demographic influences. This is performed by utilizing the UTAUT2 model to examine key factors. External variables are explored, including perceived usability and privacy. To analyze the data acquired, partial least squares structural equation modeling (PLS-SEM) was conducted. The results indicated that performance expectancy, effort expectancy, social influence, hedonic motivation, price value, habit, and behavioral intention significantly influence smartwatch adoption. Habit emerged as positively affecting intention to use and usage behavior. However, facilitating conditions were found not to be significant in influencing intention to use and usage behavior, and privacy was perceived as having an insignificant relationship with the intention to use smartwatches. These findings offer theoretical and practical implications for enhancing smartwatch design and usability, addressing the diverse needs of users, and expanding inclusivity in the market.
... However, the past three years or so have witnessed a flurry of studies relating to understanding the consumer's intention to use wearable devices (Canhoto and Arp, 2017). But most of the studies revolve around the smartwatches product category (Kumar and Venkateshwarlu, 2017) and very less attention is given to the sports and fitness segment . A deeper insight on the adoption and application of the sports and fitness wearable devices is required to help the companies to decipher the market better and also comprehend the Indian consumer's behaviour towards health and wellness devices. ...
Purpose
There are two-fold objectives to this research. First is to analyse the importance of technology readiness (TR) for the users in using sports and fitness wearable devices in India. And second is to explore if gymnasium (gym) users are much more technologically ready as compared to non-gym users to use sports and fitness wearable devices.
Design/methodology/approach
The study uses technology readiness and acceptance model (TRAM) to examine the users' intention to use sports and fitness wearable devices. Data from a survey of 907 respondents from India were collected and partial least squares (PLS)-structural equation modelling (SEM) technique was used to empirically examine it.
Findings
The outcomes reveal that innovativeness and optimism have a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and insecurity and discomfort have a negative influence on PEOU and PU. Both PEOU and PU act as important determinants in the user's intention to use sports and fitness wearable devices. The multi-group analysis (MGA) suggests that gym users tend to exhibit more positive intention towards using sports and fitness wearable devices and show higher probability of using the wearable devices relative to non-gym users.
Originality/value
There are hardly any studies on intention to use sports and fitness wearable devices in India. The current research tries to understand the intention behind the gym users and non-gym users to use sports and fitness wearable devices. The outcomes of the research will help the marketers to align their promotional campaign based on the new segmentation variable “gym-user/non-gym user”. The research also highlights the importance of TR in the use of sports and fitness wearable devices in India.
... A kutatásokat áttekintve a többség strukturális egyenletek modellezése által igyekszik feltárni a befolyásoló tényezőket (Holden és Karsh 2010) egyéni vagy meglévő teoretikus modellek területspecifikus módosításával. A fő modellek közé sorolható a TAM (technológia elfogadottság modellje), a UTAUT (technológiaelfogadás és használat egységesített elmélete), a TPB (tervezett viselkedés elmélete), az IDT (innováció diffúzió elmélete) és egyebek (Kumar 2017). A szakirodalom ezen aspektusban elkülönül a különböző, döntően hordható eszközök, illetve a szoftverek (eszközökön futó és szerveroldali szolgáltatás) vizsgálatát illetően, ám egyes kutatások (Hsiao és Chen 2018) együtt igyekeznek megállapítani a komponensek felé irányuló nyitottságot. ...
Napjainkban számos területen érezhetjük a digitalizáció pozitív hatását. Nincs ez máshogy az egészségügy területén sem, ahol az IoT-koncepció (Internet of Things) adatgyűjtéssel, illetve a Big Data koncepció adatkezeléssel kapcsolatos megoldásai hozzájárulnak az adatorientált, személyre szabott egészségügyi döntésekhez. Jelen kutatás célja a fogyasztók témakörrel kapcsolatos véleményének felmérése, illetve a technológiai megoldások diffúzióját befolyásoló faktorok meghatározása annak érdekében, hogy a kutatás folytatásaként az igényekhez illeszkedő hardver- és szoftverplatform kialakítására nyíljon lehetőség. Az elfogadottságot befolyásoló tényezők vizsgálata érdekében kérdőíves felmérés történt öt fő témakört érintően, beleértve a különböző eszközökről és szolgáltatásokról alkotott véleményt. Az általános változók mellett a UTAUT2-technológia elfogadásának és használatának kiegészített modellje került alkalmazásra, a területhez való alkalmazkodás érdekében. Az elemzés során strukturális egyenletek modellezése (PLS-SEM) zajlott, majd az egyes tényezők látens változókra gyakorolt hatása ordinális logisztikus regresszióval került górcső alá, ezzel vizsgálva a modell fejlesztésének lehetőségeit.
... Chuah et al. (2016) claimed that the psychological mechanism, including usefulness is part of the reasons that urge non-users to adopt the smartwatch. Kumar and Venkateshwarlu (2017) presumed that usefulness is the crucial factor in adopting smartwatch as it is linked with the individual's attitude and actual intention to use the smartwatch. Concerning the personal perspective, Cecchinato et al. (2015) and Choi and Kim (2016) proposed that individuals are enthusiastic to adopt smartwatch according to their preferences. ...
Wearable technologies are becoming more pervasive with the development of high computational capability devices such as smartwatches, smart glasses, smart pills, and sensors. The emergence of these technologies may offer unique opportunities for both students and academics by allowing ubiquitous communication. Accordingly, the current study develops a theoretical model based on the technology acceptance model (TAM), the theory of planned behavior (TPB), and the most effective features of smartwatches, including availability, mobility, trust, and enjoyment. The proposed model was validated by employing a partial least squares-structural equation modeling approach based on data collected from 572 students. The results suggested that mobility has a significant relationship with perceived usefulness and perceived ease of use of smartwatches. The results also suggested that perceived enjoyment was significantly associated with the perceived usefulness. Further, availability and trust were significantly related to the perceived ease of use. The implications of these findings for research and practice were also discussed. ARTICLE HISTORY
... Chuah et al. (2016) claimed that the psychological mechanism, including usefulness is part of the reasons that urge non-users to adopt the smartwatch. Kumar and Venkateshwarlu (2017) presumed that usefulness is the crucial factor in adopting smartwatch as it is linked with the individual's attitude and actual intention to use the smartwatch. Concerning the personal perspective, Cecchinato et al. (2015) and Choi and Kim (2016) proposed that individuals are enthusiastic to adopt smartwatch according to their preferences. ...
Wearable technologies are becoming more pervasive with the development of high computational capability devices such as smartwatches, smart glasses, smart pills, and sensors. The emergence of these technologies may offer unique opportunities for both students and academics by allowing ubiquitous communication. Accordingly, the current study develops a theoretical model based on the technology acceptance model (TAM), the theory of planned behavior (TPB), and the most effective features of smartwatches, including availability, mobility, trust, and enjoyment. The proposed model was validated by employing a partial least squares-structural equation modeling approach based on data collected from 572 students. The results suggested that mobility has a significant relationship with perceived usefulness and perceived ease of use of smartwatches. The results also suggested that perceived enjoyment was significantly associated with the perceived usefulness. Further, availability and trust were significantly related to the perceived ease of use. The implications of these findings for research and practice were also discussed.
... Chuah et al. (2016) claimed that the psychological mechanism, including usefulness is part of the reasons that urge non-users to adopt the smartwatch. Kumar and Venkateshwarlu (2017) presumed that usefulness is the crucial factor in adopting smartwatch as it is linked with the individual's attitude and actual intention to use the smartwatch. Concerning the personal perspective, Cecchinato et al. (2015) and Choi and Kim (2016) proposed that individuals are enthusiastic to adopt smartwatch according to their preferences. ...
Wearable technologies are becoming more pervasive with the development of high computational capability devices such as smartwatches, smart glasses, smart pills, and sensors. The emergence of these technologies may offer unique opportunities for both students and academics by allowing ubiquitous communication. Accordingly, the current study develops a theoretical model based on the technology acceptance model (TAM), the theory of planned behavior (TPB), and the most effective features of smartwatches, including availability, mobility, trust, and enjoyment. The proposed model was validated by employing a partial least squares-structural equation modeling approach based on data collected from 572 students. The results suggested that mobility has a significant relationship with perceived usefulness and perceived ease of use of smartwatches. The results also suggested that perceived enjoyment was significantly associated with the perceived usefulness. Further, availability and trust were significantly related to the perceived ease of use. The implications of these findings for research and practice were also discussed.
... Allowing consumers to raise awareness of themselves and related behaviors, QS movement and wearable devices with tracking functions are gaining popularity (Shin & Biocca, 2017). Shipments of wearable devices are predicted to grow at an annual rate of 18% and reach 70 million units till 2021 (Kumar & Venkateshwarlu, 2017). ...
... Esakia et al. [23] have incorporated smartwatches into computer science education, and found that programming for smartwatches positively helped students to understand abstract concepts and device constraints. Empirical work on smartwatches are much more common in other areas: smartwatches for activity tracking (e.g., [8,[24][25][26]); general user perceptions on smartwatches (e.g., [27][28][29][30]); designing for smartwatches (e.g., [31][32][33][34][35][36][37]), interaction with smartwatches (e.g., [38][39][40][41][42]); and how people use smartwatches in everyday life (e.g., [43,44]). ...
... Some research has been done on how to improve the sustained use of smartwatches. Kumar et al. [30] and Jung et al. [33] suggested that tackling the issue requires us to begin understanding user perceptions about smartwatches and user ideas of how they work. Our research addresses the use of smartwatches in elementary science education, focusing on its affordance to support situated reflection, and design structures that can motivate its use for learning. ...
Relatively little research exists on the use of smartwatches to support learning. This paper presents an approach for commodity smartwatches as a tool for situated reflection in elementary school science. The approach was embodied in a smartwatch app called ScienceStories that allows students to voice record reflections about science concepts anytime, anywhere. We conducted a study with 18 fifth-grade children to investigate first, the effects of ScienceStories on students' science self-efficacy, and second the effects of different motivational structures (gamification, narrative-based, hybrid) designed into the smartwatch app on students' quality and quantity of use. Quantitative results showed ScienceStories increased science self-efficacy especially with a motivational structure. The gamified version had the highest quantity of use, while narrative performance performed worst. Qualitative findings described how students' recordings related to science topics and were contextualized. We discuss how our findings contribute to understanding of how to design smartwatch apps for educational purposes.
This study investigates consumer perception and adoption of wearable medical devices (WMDs) in India, exploring factors influencing awareness, purchase, and usage. A survey of 186 respondents reveals varying levels of awareness across different fields, with sports/fitness and medical/wellness showing the highest awareness. Online platforms are the primary source of purchase. Males exhibit greater familiarity with WMDs than females. Pearson's correlation analysis shows a weak association between perception towards WMDs and healthy lifestyle habits, indicating that attitude towards WMDs does not significantly impact healthy lifestyle choices. The findings provide insights for manufacturers, marketers, and healthcare providers to develop targeted strategies for increasing adoption and usage of WMDs in India.
Smart watches are trendy fashionable and wearable devices which were introduced in India in recent times. The main objective of this study is to understand the impact of social media in Islam on consumer buying behavior. The quantitative survey investigates the factors that influence user behavior towards smartwatches. Data of 160 respondents was collected and analyzed using SPSS and Microsoft Excel software. It has been observed that smart watches are trending in the digital age with the ability to replace smart phones. The findings of this study reveal various influencing factors such as friends, advertisements but most of the respondents are influenced by social factors to buy smart watches. The findings of this study will be useful for marketers and smart watch manufacturing companies to find out consumer perceptions of smart watches, and in Islamic studies this can be a da'wah facility in spreading goodness by optimizing developing technology.
