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Number of participants per condition.

Number of participants per condition.

Source publication
Table 1 . Number of participants per condition.
Table 2 . Cell means and standard deviations.
Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances
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  • Mar 2019
In many industries, digitalization has considerably changed the skills and capabilities that are necessary for success. Since traditional industry incumbents often lack these capabilities, they have started to enter strategic partnerships with 'tech giants' (big technology companies) that possess wide-ranging digital capabilities. It is not yet cle...
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Context 1
... of the car owners reported that they drove a premium brand car (e.g., Audi, BMW, Infiniti, Lexus, Mercedes- Benz, Porsche). An overview of the number of participants per experimental condition is shown in Table 1. ...