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Number of internet users in Nigeria 2018 to 2028, with forecast from 2023 to 2027 (in millions) https://www.statista.com/statistics/183849/internet-users-nigeria/ and https://www.statista.com/topics/10117/social-media-in-nigeria/#topicOverview.
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Relying on the existing literature and empirical works, this study takes explorative perspective to identifying social media platforms that mostly propagate hate speech in Nigeria and some of the factors responsible for its spread. Anchored on the assumptions of the technological determinism theory and based on secondary data in the literature, thi...
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This research examines the impact of beauty influencers on Twitter on the patronage of beauty products among Gen Z in Nigeria. The study focuses on the strategies these influencers use to engage Gen Z consumers, their influence on awareness and perception of beauty products, and the relationship between Gen Z's engagement with influencers and their purchasing behavior. The research is grounded in the theories of social influence, planned behavior, and trust. A quantitative survey methodology was adopted, using questionnaire as the instrument for data collection. Major findings indicate that beauty influencers often use engaging hashtags and challenges to interact with Gen Z consumers. Exposure to influencers' content enhances Gen Z's awareness of new beauty products. Moreover, there is a positive correlation between the frequency of influencers' Twitter posts and Gen Z's product awareness. A positive perception of influencers' credibility is linked to increased purchase intentions among Gen Z. Higher engagement levels, such as likes, shares, and comments, lead to increased patronage of beauty products among Gen Z consumers in Nigeria. The study concludes that beauty influencers play a pivotal role in influencing Gen Z's product choices on Twitter.
This study examines the prevalence and effects of hate speech propagation on WhatsApp groups in Nigeria. It also explores the role of WhatsApp group administrators (WGAs) in regulating it. Online passive participant observation method was used to collect data from sixteen purposively selected WhatsApp groups in Nigeria. Results indicate high prevalence of gender, religious, political and ethnic hate speech in majority of the sampled WhatsApp groups. It also shows that hate speech generates tension and conflict among WhatsApp group participants. Moreover, the study reveals that most WGAs applied punitive measures against hate speech propagators. The findings advance the emerging area of online hate speech and brings to fore the conflict resolution, peacebuilding and third-party policing potentials of WhatsApp group administrators.
