-Number of Facebook interactions per account

Context in source publication

Context 1

... ¨ VP 33.1, FPO¨23FPO¨FPO¨23.7), whereas minor parties cluster in the mid-single digits (Greens 6.7, Neos 4.9, Pilz 4.9). 4 There is also a sizeable gap with respect to Facebook audiences: as shown by survey data ( Kritzinger et al., 2018), major parties reach about 10 percent of the electorate, minor parties reach three to five percent (user interactions are therefore considerably higher for the three major parties, see Figure 2). A similar pattern emerges for campaign expenditures even though the Greens stand out a bit among minor parties (SPO¨€7SPO¨SPO¨€7.4 m, O ¨ VP €13 m, FPO¨€10FPO¨FPO¨€10.7 m, Greens €5.2 m, Neos €1.8 m, Pilz €0.2 m). 5 To be sure, the FPO¨hasFPO¨FPO¨has previously been classified as a niche party-mostly based on its ideological profile. ...