Monthly visitor arrivals into Masai Mara National Reserve (MMNR) for the period 2018- 2019.

Monthly visitor arrivals into Masai Mara National Reserve (MMNR) for the period 2018- 2019.

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Nature interpretation has been advocated as a soft and non-obtrusive on-site visitor management strategy to enhance visitor knowledge and understanding of the resource, mitigate visitor impacts, encourage the conservation and improvement of attraction areas, and assist visitors in enjoying their visit. However, the way in which nature interpretatio...

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... study was conducted in MMNR, one of the most visited reserves in Kenya. For instance, in 2018, MMNR received over 291,017 visitors, as shown in Table 1, and a total of about 62,719 safaris (tour) jeeps carrying them [77]. MMNR covers an area of 1510 Kms 2 and teams up with vastly diverse populations of big game; herbivores, carnivores, birdlife, and plants that breathe life over its rolling landscape. ...
Context 2
... study was conducted in MMNR, one of the most visited reserves in Kenya. For instance, in 2018, MMNR received over 291,017 visitors, as shown in Table 1, and a total of about 62,719 safaris (tour) jeeps carrying them [77]. MMNR covers an area of 1510 Kms 2 and teams up with vastly diverse populations of big game; herbivores, carnivores, birdlife, and plants that breathe life over its rolling landscape. ...

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... These results agreed with findings from other scholars (Ching et al., 2019;D'Antonio & Monz, 2016;Marschall et al., 2017;Švajda et al., 2018). These were endorsements of the role NI had in positively shaping the behaviour of wildlife viewers, as supported by earlier research (Juma et al., 2020;Xu & Fox, 2014) On the other hand, negative attitudes were minimal. These NI made wildlife viewers observe visitor codes and directional signage and enlightened respondents about nature and wildlife ( Figure 4.8). ...
... Large wildlife like zebras, elands, buffalos and elephants were easily spotted from far, given their size and behaviour Juma et al., 2020;MMWCA, 2022). However, the lions, leopards, and rhinos were more elusive and thus highly sought by wildlife viewers because they easily camouflaged in the grass and scrub bush (Farr et al., 2019;Ghosh et al., 2019;Juma & Khademi-Vidra, 2022). ...
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High visitation to destinations generates revenue but also threatens the sustainability of tourism's natural resources. NI has been employed as a non-obtrusive visitor management technique using tour guides, maps, information centres, and orientation signs to convey information while recognising its impact on protected areas and tourist activities and behaviour (Haring (2014). However, the effectiveness of NI is rarely monitored. Many parties with varied goals apply NI in diverse ways as a visitor management approach complicates the situation. Thus given the vastness of MMNR, does NI regulate visitor and driver-guide behaviour in MMNR? This study investigated how the demographics of wildlife viewers affected MMNR behaviour (Ho1). The mixed correlations between wildlife viewer demographics and behaviour variables partially supported the hypothesis. Most of these findings were weak and marginal, and the hypothesis was largely partially not rejected. Wildlife viewers supported NI efforts correlated with the type of vehicle used, gender, nationality, the month of visit, and education level. On the hand, wildlife viewers supported NI efforts that did not correlate with age and the purpose of the visit. A very weak relationship was established between the type of vehicle used and gender versus wildlife viewers' financial support for conservation areas. Nationality and the purpose of the visit influenced wildlife viewers to get a satisfying experience after interacting with NI. Age, the month of visit, education level, nationality, gender, and the type of vehicle used did not influence wildlife viewers' ability to get a satisfying experience after interacting with NI. Consequently, where no corretation existed, the null hypothesis was not rejected, and correlations existed alternate accepted. The second hypothesis tested how tour guide competence and wildlife viewer behaviour. Mainly weak correlations were yielded. All wildlife viewers’ behaviour attributes correlated with all the tour guide competency attributes, and thus the null hypothesis was rejected. These behaviour attributes were that wildlife viewers were more enlightened about nature and wildlife, acted responsibly not to impact attractions, observed visitor codes and directional signage, supported NI efforts, financially supported conservation areas and got a satisfying experience. The only exception was the paired correlation between wildlife viewers supported NI efforts versus tour guides requiring regular interpretation training and sensitisation that did not correlate and thus the null hypothesis was not rejected. Despite these modest and very weak connections, the study results agreed somewhat with past research, thus, respondents recommended a new training programme. The third objective was to establish how non-personal forms of NI affect the behaviour of wildlife viewers. All wildlife viewers’ behaviour attributes correlated with non-personal NI attributes are strategically located, appropriate, visible, easy to read and understand, and communicated to tourists by tour guides. These behaviour attributes were that wildlife viewers were more enlightened about nature and wildlife, acted responsibly not to impact attractions, observed visitor codes and directional signage, supported NI efforts, financially supported conservation areas and got a satisfying experience. On the other hand, too many non-personal forms of NI did not correlate with wildlife viewers acting responsibly not to impact attractions, observing visitor codes and directional signage, supporting NI efforts or getting a satisfying experience. The fourth hypothesis was establishing spatial viewing behaviour patterns amongst wildlife viewers at MMNR. Observations month, observation time, number of tourists in the group, number of vehicles at a sighting, overcrowding at a sighting, wildlife category, estimated distance from the wildlife, duration at a sighting, driver respects other reserve users, off-road driving in restricted areas, harass wild animals had weak correlations amongst themselves. The null hypothesis was thus largely rejected, with the major exception being the observation attributes wildlife viewers litter and hooting/ making noise which did not correlate. Thus the null hypothesis was not rejected. Largely, there were spatial behaviour patterns exhibited by wildlife viewers at MMNR. The research recommended that MMNR develop and diligently implement a management plan and consolidate its operational management. Persistence in implementing NI programmes, road and trail signage; digitizing NI and visitor information, building and equipping information centres, providing nature interpretive infrastructure, monitoring and enforcement for compliance. Lastly, legislate and ensure tour guides are association-regulated and mainstream competency-based evaluation methodology for non-trained tour guides.
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... Nature interpretation packages and conveys messages as a visitor management strategy while considering the potential influence on protected areas and tourists, according to Ham & Sandberg and Ham et al. [32]. As evidenced by rules of conduct, exhibit boards, maps, and directional signs, nature interpretation have personal and non-personal components [33]. This study emphasizes natural interpretation-from a didactic standpoint-and places a premium on subjective, individual perception of the learning experience in a constantly changing natural context. ...
... And the broad objectives were to check (the behaviour of those entering the area, influence (visitor decisions), to reduce the impact of tourists on the environmental effect. A previous paper by Juma et al. [33] focused on the importance of tour guiding, visitor codes, visitor information centres, display boards, and orientation signage in the process of nature interpretation. In Table 1 below, the study summarises each technique's strengths and weaknesses in the context of the current research. ...
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Various scholars have endorsed contemporary visitor management strategies broadly categorized as hard or soft approaches. The hard strategies like area closure, penalties, patrols, or limiting access have been deemed punitive and restrictive to visitors seeking escape into natural environments. On the other hand, nature interpretation (NI) and general conservation information, christened as soft strategy, are pushed as complementary or alternative non-obstructive visitor management tactics. However, these arguments notwithstanding, questions linger about the choice of appropriate NI strategies, their application, and their effectiveness. This study sought to establish which NI and visitor information approaches can be used be to manage visitors by target group effectively at the Masai Mara National Reserve, Kenya. Data was collected by surveying n = 570 respondents that constituted visitors (n = 413) and tour guides (n = 157) participating in wildlife tourism at MMNR over six months. Descriptive and inferential statistics were employed to present and analyze data with spearman's correlation used for testing the relationships to answer the research question. Study results established mixed results with different NI attributes comprising a few weak, some very weak, and the majority no correlations with the respondents' demographics. The month of the visit and type of vehicle used had very weak negative correlations with attributes of NI, generally implying inverse relationships. Nationality and gender had the least correlations, while the month of visit and the purpose of the visit had the highest number of correlations with, the latter having slightly stronger correlations. Display boards and orientation signage had the highest number of very weak and weak correlations with nearly all the respondents' demographics except nationality and gender. Visitor codes/do's and don'ts followed with tour guiding with no correlations with almost all the demographics. The study recommends continuous improvement of all NI approaches at the MMNR, with urgency being given to display boards and orientation signage followed by visitor codes and tour guiding, as evidenced from findings. The study further recommends research on contemporary trends in NI and conservation education and information dissemination .
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