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Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natur...
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... findings indicate different results from the research conducted by Patel et al. (2020) on the relationship between ATT and GPI. The hypothesis is unsupported, where ATT had no significant effect (0.082) on the purchase intention of natural dyes batik products moderated by INELOC (Figure 3). It is caused by the different attitudes that each consumer has depending on the green environment's morality and awareness. ...
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... Effective economic communication is crucial for successful business operations, particularly in international markets where language and cultural differences can pose significant challenges. English, as the global language of business, plays a central role in economic communication, enabling cross-border transactions, negotiations, and collaborations (Sunarjo et al., 2021;Wiharno et al., 2023;Yunengsih et al., 2023). The effectiveness of economic communication in English depends not only on language proficiency but also on an understanding of economic principles, industry-specific terminology, and the cultural contexts of the parties involved (Harjadi & Gunardi, 2022;Harjadi et al., 2023). ...
This research explores the role of English as a lingua franca in international business, focusing on its impact on business operations, economic communication, and cross-cultural interactions. The research objectives include understanding the relationship between English proficiency and business success, identifying common cross-cultural communication challenges, and exploring strategies to improve communication in global markets. Using a qualitative methodology, data was gathered through Semi-structured interviews conducted with 10 key informants, including 2 managers, 2 executives, and 6 employees from 2 multinational corporations and 2 small businesses that operate in global markets. Key findings indicate that higher English proficiency enhances business outcomes, while cross-cultural communication barriers often complicate international transactions. The study concludes that businesses should invest in language training to boost competitiveness and mitigate communication challenges in global operations.
... Concurrently, the impact of culture on the tourism industry cannot be overlooked. Destinations must carefully curate their offerings to reflect the unique cultural heritage and traditions of the local population, while also ensuring that tourism activities are respectful and contribute to the preservation of cultural identity (Suhardi, 2021;Sumarni et al., 2022;Sunarjo et al., 2021;Suryani et al., 2024). The prominence of the English language, as a global lingua franca, plays a significant role in facilitating cross-cultural communication, marketing, and the dissemination of information within the tourism ecosystem (Maulidiyah, 2019;Wu, 2020;Oktoma et al., 2023). ...
Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
... still trails significantly behind other marketplaces, and its fluctuating rankings on the App Store reflect this ongoing struggle. This situation serves as evidence that in the competitive world of business, it is indeed challenging to maintain consumer trust and interest in our products amidst the competition (Rahmantya & Djazuli, 2019;Gunawan, 2020;Wachyuni 2021;Sunarjo, 2021). Essentially, based on the App Store ranking data, there are still relatively few users who choose Blibli.com as a platform for making purchases or conducting online transactions. ...
The aim of this research was to investigate the impact of Hedonistic Shopping Motivation, Shopping Culture, and Brand Ambassador on the Purchase Intention of Blibli.com Marketplace consumers in Kuningan Regency. The method is descriptive-verificative analysis. The study population comprised 150 Blibli.com Marketplace users, and the data was collected through a questionnaire and examined through the application of multiple linear regression. The findings indicated that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador collectively and individually exerted a significant influence on purchase intention. The findings imply that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador significantly influence purchase intention. To boost purchase intent, companies should create enjoyable shopping experiences, align products with consumer lifestyles, and use relevant brand ambassadors effectively.
... Trust is one of the crucial factors in the sustainability of a marketplace. Building customer trust is a way to create and retain customers (Widiyanto, 2007;Gunawan, 2020;Sunarjo et al., 2021). ...
The aim of this study is to analyze influence between customer reviews and customer trust on customer loyalty with customer satisfaction as an intervening variable. This study used descriptive and quantitative methods. Sampling was determined using a non-probability sampling technique with size of sample is 130 respondents who are Shopee users in Ciayumajakuning. Data collection by questionnaires to conducted through the distribution sample, and measurements used an interval scale. Data analysis was performed using path analysis. The research results indicate that customer reviews has a negative and insignificant impact on customer satisfaction. Customer trust has a positive and significant impact on customer satisfaction. Customer reviews have a positive and significant impact on customer loyalty. Customer trust has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant impact on customer loyalty. Customer satisfaction can not mediate the correlation between customer reviews and customer loyalty. Customer satisfaction mediating correlation in the middle of customer trust and customer loyalty. The implication companies should focus directly on managing customer reviews and experiences to effectively influence loyalty without relying on satisfaction as an intermediary. On the other hand, to enhance overall loyalty, building strong trust is crucial, as trust can increase customer satisfaction, which in turn strengthens loyalty based on that trust.
... Regression analysis reveals how factors such as price, promotion, product quality, and reviews influence purchase frequency. For example, the negative coefficient associated with price indicates that higher prices tend to decrease purchase frequency, while positive coefficients for promotion and product quality suggest that these factors are effective in increasing purchases (Sunarjo et al., 2021;Manalu et al., 2023). Elasticity of Demand: The price elasticity of demand, calculated at -1.2, indicates that consumer demand is highly sensitive to changes in price. ...
The increasingly competitive business environment demands a deep understanding of consumer behavior. Consumers influence the demand for products or services, making the analysis of their behavior essential for effective business strategies. This article discusses the use of economic mathematics to systematically and measurably analyze consumer behavior. Quantitative methods with descriptive and inferential analysis are used, with primary data from consumer surveys and secondary data from industry reports and e-commerce platforms. Data analysis involves linear and non-linear regression models as well as machine learning techniques such as logistic regression and decision trees. The results show that price, promotion, product quality, and consumer reviews are key factors influencing purchasing decisions. In the digital era, consumer behavior data is increasingly accessible and can be analyzed with machine learning algorithms and big data. These findings provide insights into how economic mathematics helps optimize marketing strategies and enhance competitiveness. Practical recommendations include optimizing pricing and promotion strategies as well as improving product quality. This research contributes to understanding and leveraging consumer behavior for business success
... Salah satu industri di Indonesia yang masuk pada kategori industri dengan penghasil limbah khusunya limbah cair terbanyak adalah industri batik (Sunarjo et al., 2021). Dalam rangka menekan upaya tersebut salah satunya adalah dengan adanya peraturan pemerintah yang berlaku. ...
Implementing eco-efficiency in the batik industry is important considering the currently developing environmental problems. In order to realize a sustainable batik industry with green performance, an analysis was carried out on the level of acceptance of applicable government regulations in order to change towards an independent green industry. In line with the research objective, it is to analyze the level of income of the batik industry regarding the implementation of government regulations relating to the green industry through the application of eco-efficiency in order to measure green performance in the batik industry. Through a survey method carried out on all batik industries by taking random samples from 500 batik industries in Pekalongan City. The research results show that for all respondents' answers to each question item, the results obtained were an average of 66.25% of batik industry players who had accepted the existence of a green industrial policy for the batik industry in accordance with the regulations stipulated in PERMENPERIN No. 10 of 2023. It appears as supporting data that results show that 60% of batik business actors also received training for the batik industry which has not received the title as a green industry.
... Mengurangi tingkat polusi dan meningkatkan praktik daur ulang adalah langkah penting untuk melindungi lingkungan dan mempromosikan pembangunan 174| Buku Ajar Manajemen Inovasi berkelanjutan. Dengan mengurangi tingkat polusi dan meningkatkan praktik daur ulang (Sunarjo et al., 2021), kita dapat mengurangi beban lingkungan, melindungi kesehatan manusia, dan memperkuat keberlanjutan ekonomi jangka panjang. ...
... Teori perilaku terencana menyatakan bahwa perilaku konsumen didahului oleh sikap mereka. (Sunarjo et al., 2021) mempelajari peran kepedulian terhadap konsekuensi (sebagai sikap) yang mengarah pada niat pembelian produk hijau. ...
Human concern for health has been increasing and requires business people to provide solutions to health problems through the marketing of green products. Gender and occupation are demographic factors that are thought to influence the purchase of green products. This study aims to examine the model that presents the influence of lifestyle, green products, and social media marketing on purchase intention in career women. The research method used is a survey. The quantitative approach is done by using a multiple regression model. Questionnaires were used to collect data on samples of consumers of green products in Central Java and the Special Region of Yogyakarta with 252 respondents, namely career women. The measurement scale uses a Likert scale. Data analysis using multiple linear regression analysis with questionnaires distributed online using google forms. The results of the study confirm that lifestyle, green products, and social media marketing are predictors of purchase intention on green products. The results show that social media marketing has a greater influence on purchase intention compared to a healthy lifestyle and the power of green products themselves. In addition, this study also discusses the implications of the findings and identifies areas for future research.
... These studies aim to reduce reliance on non-renewable resources and promote sustainable development. Moreover, studies have shown that consumers' knowledge and attitudes toward green products positively correlate with their purchase intention for eco-friendly batik [34]. ...
In China's vigorous development and inheritance of intangible cultural heritage, the sustainability and acceptability of intangible cultural heritage products have become a controversial subject. This study aims to explore the relationship between batik product qualia factors and the purchase intention for batik products and exammine the mediating role of consumer attitude in the relationship. We adopted quantitative research methods and used SPSS 26 and Process 2.15 software to test our hypotheses. We conducted extensive surveys of consumers of different ages, genders, income levels, and educational backgrounds, and finally, a total of 381 valid questionnaires were collected. The results showed that batik products' creativity, delicacy, beauty, and eco-friendliness were significantly and positively related to consumers' attitudes. In addition, creativity, beauty, and eco-friendliness, but not delicacy, were significantly and positively associated with consumers' purchase intention. Consumer attitude plays an intermediary role between qualia factors and purchase intention. This study analyzes Gejia batik from the perspective of qualia factors, breaking through the limitations of previous studies on the aspects of heritage protection and environmental protection. The study's results can inspire batik manufacturers or designers to enhance the competitiveness of batik design products in the tourism market.
... Pengetahuan IKM batik yang baik dapat mendorong para produsen untuk mencari berbagai cara yang lebih ramah lingkungan dalam proses produksi. Beberapa hal tersebut seperti penggunaan pewarna alami, pemilihan bahan baku yang berkelanjutan, dan pengelolaan limbah yang lebih baik (Sunarjo et al., 2021). ...
One of the impacts following the inauguration of Indonesian Batik as an intangible cultural heritage by UNESCO in 2009 was that many batik businesses emerged in various regions. This can increase the amount of production and at the same time have an impact on the environment. The presence of government regulations regarding the green industry for batik SMEs has allegedly not been a concern for batik entrepreneurs, especially in Pekalongan City. Most of the batik industry still implements production processes without paying attention to construction occupational health and safety management system, so the aim of this research is to measure the level of knowledge of the Pekalongan City batik SMEs regarding the existence of government regulations relating to green industry standards for the batik industry. The method used is a survey method using a quantitative approach. Furthermore, the impact of this research can be a reference for the government to provide stimulus and treatment for batik SMEs in increasing knowledge about Permenperin No. 10 of 2023 for the batik industry towards a more focused green industry through green industry certification for batik SMEs. ABSTRAK Salah satu dampak paska pengukuhan Batik Indonesia sebagai warisan budaya tak benda oleh UNESCO tahun 2009 yaitu banyak bermunculan usaha batik di berbagai daerah. Peningkatan ini dapat menambah jumlah produksi dan sekaligus berpengaruh kepada lingkungannya. Hadirnya peraturan pemerintah tentang industri hijau untuk industri batik disinyalir belum menjadi perhatian bagi pengusaha batik khususnya di Kota Pekalongan. Sebagian besar IKM batik masih menerapkan proses produksi tanpa mempedulikan aspek sistem manajemen keselamatan dan kesehatan kerja, maka tujuan dari penelitian ini adalah untuk untuk mengukur tingkat pengetahuan industri batik Kota Pekalongan berkaitan dengan adanya peraturan pemerintah yang berkaitan dengan standar industri hijau untuk industri batik. Metode yang digunakan metode survei melalui pendekatan kuantitatif. Selanjutnya implikasi penelitain ini dapat menjadi acuan bagi pemerintah untuk melakukan stimulus dan treatment bagi IKM batik dalam meningkatkan pengetahuan tentang Permenperin No. 10 Tahun 2023 bagi industri batik menuju industri hijau yang lebih terarah melalui sertifikasi industri hijau bagi IKM batik. Kata Kunci : tingkat pengetahuan, Industri hijau, tanggungjawab sosial, keberlanjutan lingkungan