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A climate change and global warming have an impact on increasing public awareness of environmental problems. Consumers are becoming more aware that their consumption habits have a direct impact on the environment and are taking on greater responsibility for environmental sustainability. Based on this phenomenon, this study’s purpose is to explore t...
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... (GPB) Figure 2 shows a strong relationship pattern in green product purchase decisions based on structural model coefficients, which is mediated by green purchase intention (GPI). Green marketing (GM), green purchasing behavior (GPB), and green product knowledge (GPK) significantly affect green purchasing decisions (GPD) through the mediation of green purchase intention (GPI). ...
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It can be said that in the traditional market there was no need for reuse in theory as the externalities being produced are assumed away so markets can grow without producing them by assumption, a situation which the Brundtland Commission in 1987 documented as false as there are externalities produced, which have been accumulating since 1776 and th...
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... Another role is as a support network that makes it easier for low-income people to engage in positive economic activities (Hendri, Fahruna, Listiana, & Rosnani, 2024). MSMEs are a group of businesses that have high economic value and are productive (Johri et al., 2024;Mutmainah & Eha Hasni Wahidhani, 2024). However, financial management is one of the main issues that hinders the development of MSMEs. ...
The application of digital accounting can increase accessibility to business information, and this allows stakeholders to make better decisions, thereby creating a sustainable business. There are still many MSME actors who do not realize that well-organized financial records and bookkeeping are important. When micro business actors develop and must be managed professionally, business actors are ready with the modern management concept. This study aims to analyze the influencing factors of the implementation of accounting digitization for MSMEs in Kerinci Regency. Using a quantitative approach with secondary data, this study involved a sample of 100 MSMEs in Kerinci Regency. Sampling was carried out by the purposive sampling method, and data analysis was conducted using the AMOS program. The findings of the study show that technology, internal organizations, regulations, and economic situations have a positive influence on the application of digital accounting to MSMEs in Kerinci Regency. These findings emphasize the importance of these factors in driving the growth and sustainability of MSMEs in Kerinci City and provide valuable insights for future policies and practices. This research also provides important insights for policymakers and MSMEs actors in designing strategies to optimize.
... The concern over environmental pollutants and toxicants has prompted a focus on protecting the natural environment, addressing global warming, and promoting the use of green products (Mutmainah & Wahidhani, 2024). This shift is driven by increased public awareness about environmental issues and health concerns and an aim to adopt eco-friendly lifestyles (Elgammal, 2023;Yen & Dung, 2023). ...
... The literature review highlighted a focus on attitudinal practices for purchasing intentions and behaviors, with limited research on actual customer behavior toward environmentally friendly purchases (Wijekoon & Sabri, 2021). Mutmainah and Wahidhani (2024), revealed that knowledge and purchasing intention are strong predictors of Consumer Green Purchasing Behaviors but extensive product knowledge does not always impact consumer decisions. ...
... Studies have shown conflicting results on the relationship between consumer attitude and purchase intention (Soomro et al., 2020). The factors influencing the purchase decisions of green product consumers in Pakistan are still not fully understood despite some new positive links being identified such as consumer-perceived environmental concern and green product knowledge (Mutmainah & Wahidhani, 2024). Personal and family decisions along with subjective norms influence both intentions and behaviors related to purchasing in this context. ...
This research aims to understand the factors that influence consumer green purchasing behavior. A theoretical model of TRA and TPB has been applied to study consumer behavior. For analyzing the model 540 middle income-earners of Multan are selected with a non-probability conviction sampling technique has been used. The data has been analyzed using the PLS-SEM technique. The results obtained show a positive association between Intention-Behavior, Attitude-Intention-Behavior, Subjective Norms-Intention-Behavior, Consumer Perceived Environmental Concern-Intention-Behavior, and Green Product Knowledge-Intention-Behavior. This study enhances the understanding of consumer behavior in the Southern belt of Pakistan by adding more insight into the literature on TRA and TPB. The unique concept of this study is the Green Product Knowledge that has been widely used in marketing research but still fewer studies have focused on the impact of GPK.
