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This study aims to examine the relationship of foresight capability to the innovation performance of SMEs by using digital transformation as a mediating variable. This study uses a quantitative research method. Data collection was carried out through a structured offline questionnaire. The technique of determining the sampling is done by using purp...
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... Performance analysis of Java-based gaming applications shows significant improvements in resource utilization and rendering efficiency. Studies indicate that optimized Java games achieve frame rates of 60 FPS on mobile devices while maintaining CPU utilization by an average of 28.7% [8]. ...
... Healthcare service accessibility has improved by 89.2% through Java-based telemedicine solutions, with patient satisfaction rates increasing by 72.4%. The research indicates that digital transformation through Java technology has contributed to a 34.8% improvement in service delivery efficiency across public sector institutions [8]. ...
This article examines the comprehensive impact of Java platform applications on modern society, exploring their influence across multiple sectors including enterprise systems, mobile technology, and digital transformation. The article investigates Java's core technological advantages in platform independence and scalability, analyzing its effects on business efficiency, social development, and environmental sustainability. The article demonstrates Java's significant contributions to economic growth through improved productivity, enhanced business processes, and creation of new digital markets. The article encompasses Java's role in revolutionizing healthcare delivery, educational access, and environmental monitoring while highlighting its future prospects in artificial intelligence, cloud computing, and sustainable development. The article reveals Java's fundamental role in shaping technological advancement and societal progress through its robust ecosystem and adaptable framework.
... Digital transformation can also act as a mediator, assuming that changes from traditional behavior to the digital sector will facilitate event analysis and contribute to increasing MSME product innovation. Research by Manalu & Adzimatinur (2024); Zainurrafiqi & Gazali (2024) that digitalization can mediate the influence of product innovation on MSME financial performance. To meet new customer demand, MSMES needs to improve its digital competence and expertise. ...
... Digital transformation can be used as a mediation by assuming that changes in traditional behavior with more use of the digital sector will make it easier to analyze events that occur and have an impact on increasing MSME product innovation. This is by research (Manalu & Adzimatinur, 2024;Zainurrafiqi & Gazali, 2024) which states that digitalization can significantly mediate the effect of product innovation on MSME financial performance. To meet new customer demands, SMEs need to enhance their digital competencies and skills. ...
... Anwar et al. (2020), demonstrate that literacy in English and financial domains significantly improves opportunity recognition and business performance. Seraj et al. (2022), further corroborate this by showing that Business English literacy, financial literacy, and entrepreneurial competency foster resilience and sustainable business performance among MSMEs (Manalu & Adzimatinur, 2024;Manalu et al., 2023a;Manalu et al., 2023b). These case studies highlight the tangible impact of language proficiency on business success. ...
This study examines the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises (MSMEs). This study employs a qualitative research design to investigate the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises. In today's globalized business environment, proficiency in Business English is crucial for MSMEs seeking to expand their market reach, engage in international trade, and enhance communication with global partners. The research explores how improved English literacy contributes to better business outcomes, such as increased sales, optimized marketing strategies, and more efficient operations. The study underscores the strong correlation between Business English skills and business success by analysing case studies and conducting surveys with MSME owners and employees. Investing in Business English training programs can significantly enhance the growth and competitiveness of MSMEs in the global market.
... Forecasting is essential in one of the sales strategies, which is to make predictions or forecasts of sales. As for the data used, it is a time series data that must be analyzed first whether it includes data that has no pattern, has a trend, seasonality, cyclical, or random variation (Manalu & Adzimatinur, 2024;. The pattern component affects the method used. ...
This research aim to Analysis of Buled Bread Production Using Holt's Exponential Smoothing. The number of loaves produced by Buled bread still uses estimates, causing the number of loaves produced to be excessive. The excess number of loaves produced increases production costs, which can cause losses. The method broadcast in forecasting is Holt's exponential smoothing because the data displayed shows an increasing trend that is not affected by the season. The calculation process uses Microsoft Excel and add-ins. The results of the calculation produce a Mean Absolute Percentage Error (MAPE) value of 3.58% so that it can be used to forecast production data in the following month. The value of α = 0.8808 and the value of β = 0.042 are the best values based on calculations using the Solver Add-in. Based on these parameter values, predictive data is produced for each week in the following month.
... Small and medium-sized enterprises (SMEs) are independent enterprise that have managed to produce their own products and can compete with competitors on a small to medium scale (Manalu & Adzimatinur, 2024 ;. Fried Onion SMEs, in particular, have grown rapidly in Kuningan Regency, especially in the districts of Sindangagung and Garawangi. ...
This study aims to determine the influence of entrepreneurial orientation and market orientation on marketing performance through competitive advantage. Respondents in this study were the perpetrators of fries onion IKM, which totals to 35 respondents. The sampling technique is saturated sampling. The path method was employed for the data analysis and the type of research is quantitative method using SPSS 23.0 program. The study result showed that: There is a positive and significant influence of entrepreneurial orientation on competitive advantage, there is a positive and insignificant impact of market orientation on competitive advantage, there is a positive and significant influence of entrepreneurial orientation on marketing performance, there is a positive and insignificant effect of market orientation on marketing performance, there is no impact of competitive advantageon marketing performance, there is no mediating effect among entrepreneurial orientation on marketing performance using competitive advantage, there is no mediating impact among market orientation on marketing performance using competitive advantage.
... Service quality is a particular product form that improves the company's service to meet consumer expectations or desires (Rizal & Amelia, 2022;Efawati et al., 2024). According to Wibowo et al. (2019), the quality of electronic services can be used to see whether the company's operational activities can run optimally or not (Manalu & Adzimatinur, 2024;Akbar & Manalu, 2023). Therefore, good service quality can help optimize online buying and selling transaction activities (Rachmawati et al., 2018;Gunawan & Watulandi, 2024). ...
This study examines the impact of website quality on consumer purchase interest, focusing on ease of use, interaction, and information quality as key assessment components. A quantitative research approach was employed, utilizing data from 107 respondents residing in Greater Bandung who had interacted with the Rumahweb website. Data was collected via questionnaires distributed through Google Forms to obtain primary data. The analysis revealed that website quality positively influences consumer purchase interest, accounting for 64.4% of the variance in purchase intent. Simple regression analysis was conducted to test the hypothesis, confirming the significance of website quality in driving consumer engagement and purchase decisions. This research underscores the importance of maintaining high-quality websites to enhance consumer interest in products and services.
... Coffee shops and workspaces have become popular places for individuals, especially freelancers, entrepreneurs, and professionals who seek a comfortable and inspiring work environment. In this context, it is important to understand how social media use in places such as coffee shops or similar workspaces can affect consumer productivity (Manalu & Adzimatinur, 2024;Chaniago, 2023). Factors such as the visual impact of social media, the distractions it causes, and its positive or negative impact on focus and work performance can be the main focus of this research. ...
This study aims to determine and analyze the influence of social media on productivity in workspace facilities located in coffee shops. Employing a quantitative descriptive research method, primary data were collected through questionnaires distributed to 106 respondents who use these workspaces in Cimahi City. Data analysis was conducted using simple regression to measure the relationship between social media usage and productivity levels. The results indicate that social media has a significant positive impact on productivity within coffee shop workspaces, demonstrating a strong correlation between the two variables. These findings have important implications for both the development of knowledge in productivity management and for coffee entrepreneurs. Coffee shop owners are encouraged to leverage social media as a tool to attract customers, build community engagement, and enhance interaction, all of which can contribute to increased visitor productivity. This research also opens avenues for further studies on additional factors influencing productivity in collaborative workspaces in public venues.
... Health experts highlight pandemics' impact on military readiness, and environmental scientists address climate-related security issues (Braun III & Allen, 2014;Moudy et al., 2014). Interdisciplinary planning promotes innovative problem-solving by combining diverse expertise, leading to more effective strategies (Yang et al., 2014;Manalu & Adzimatinur, 2024). Addressing challenges in data integration and expert coordination is crucial for ensuring strategies are realistic and actionable, ultimately enhancing defense policies' robustness (Kröger & Schäfer, 2016). ...
In the evolving landscape of global security, the integration of intelligence gathering, risk analysis, and scenario planning is paramount for effective defense policy formulation. This study aims to underscore the critical role of these elements in contemporary defense strategies. Employing qualitative research methods, particularly secondary data analysis, this research investigates the transformative impact of artificial intelligence (AI) and machine learning (ML) on threat assessments, the benefits and challenges of big data analytics in risk analysis, and the value of interdisciplinary perspectives in scenario planning. The findings reveal that AI and ML significantly enhance the accuracy and reliability of threat assessments by enabling real-time data processing and predictive analytics. However, challenges such as data privacy and algorithmic biases persist. Big data analytics offers substantial benefits in identifying and mitigating emerging threats but requires robust data management frameworks to address issues of data quality and integration. Additionally, scenario planning is highlighted as a strategic tool that enhances defense strategies by anticipating various future scenarios and enabling proactive measures. Furthermore, the integration of interdisciplinary perspectives in scenario planning fosters more robust and adaptable defense policies, ensuring a comprehensive approach to security challenges. In conclusion, the integration of advanced technologies and interdisciplinary methods in intelligence gathering, risk analysis, and scenario planning is crucial for developing resilient and adaptive defense policies.
... In the era of globalization and advancing digitalization, understanding consumer behavior has become a key factor in determining business success. Consumers are the primary determinants of demand for products or services, making their behavior highly influential on business performance (Manalu & Adzimatinur, 2024). Analyzing consumer behavior allows businesses to design more effective and efficient marketing strategies, thereby enhancing their competitiveness in the market. ...
The increasingly competitive business environment demands a deep understanding of consumer behavior. Consumers influence the demand for products or services, making the analysis of their behavior essential for effective business strategies. This article discusses the use of economic mathematics to systematically and measurably analyze consumer behavior. Quantitative methods with descriptive and inferential analysis are used, with primary data from consumer surveys and secondary data from industry reports and e-commerce platforms. Data analysis involves linear and non-linear regression models as well as machine learning techniques such as logistic regression and decision trees. The results show that price, promotion, product quality, and consumer reviews are key factors influencing purchasing decisions. In the digital era, consumer behavior data is increasingly accessible and can be analyzed with machine learning algorithms and big data. These findings provide insights into how economic mathematics helps optimize marketing strategies and enhance competitiveness. Practical recommendations include optimizing pricing and promotion strategies as well as improving product quality. This research contributes to understanding and leveraging consumer behavior for business success
This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.
