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MANCOVA results.

MANCOVA results.

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Article
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This article investigates what determines e-consumer productivity, in the specific case of product retrieval, on a commercial website. With a 2 × 2 × 2 factorial design on 292 participants, an online experiment reveals that productivity in product retrieval (measured as effectiveness, efficiency, and time) relates to website design (abstraction lev...

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Context 1
... effectiveness, and efficiency were the dependent variables. We also tested the interaction effect among factors, and we summarize the MANCOVA results in Table 2. ...

Citations

... Curiosity is triggered when the user interacts with the digitally curated virtual environment and encounters with the artifacts (Mimoun et al., 2014). The digital assets, objects, and other stuff in the virtual immersive system attract the users, urge them to use those repeatedly, and explore them further. ...
Article
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Metaverse, a digitally simulated immersive technology, has potential business value in enabling its users to execute their professional and recreational activities. It engages the users and helps them to serve their purposes. Few studies exist discussing metaverse as an immersive technology though there is a dearth of studies that empirically examine the factors associated with the corresponding user experience. We analysed over 400 thousand user reviews on 14 metaverse applications from Google Play Store to identify those factors associated with the corresponding user experience. We uncovered the pertinent factors with the help of a topic modelling technique and explained their associations with the help of Cognitive Load Theory (CLT) and Cognitive Absorption Theory (CAT) crafting a unified framework. Multiple regression models help us to validate the proposed framework. We find that sociability, density, telepresence, temporal dissociation, focused immersion, heightened enjoyment, curiosity, and playfulness positively influence the user experience of the virtual immersive space of the Metaverse. These insights can help policymakers and academicians take apt measures to make the Metaverse space more immersive and engrossing.
... Channel integration and tracking technologies (Blom et al., 2017) has allowed retailers to easily identify not only users' characteristics but also the interaction between their characteristics and the usage situation. Our results highlight the importance of considering a usage-centered design of the technology (Ben Mimoun et al., 2014;Farris, 2003;Flach and Dominguez, 1995) rather than the traditional user-centered design. A usage-centered design more clearly focuses on users in the context of use. ...
Article
Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers’ significant technology investments, shoppers do not always adopt omnichannel usage. Understanding omnichannel retail technology (ORT) usage and how it interacts with shopping orientations is thus an important research challenge. The model is tested through a field study that targets real users of a 3D virtual reality application. The results first show that omnichannel use positively influences performance and effort expectancy perceptions. Second, the effect of ORT use on decision quality depends on task orientation. Third, task orientation moderates the effect of omnichannel use on performance expectancy. Fourth, recreational orientation positively influences shoppers’ perceived experience. Fifth, perceived value is an important predictor of retail patronage intentions.
... Thus, customers' productivity can be enhanced by enhancing their knowledge regarding the proper use of e-banking through meetings, SMS, social media, print media and e-media. Furthermore, banks can reduce the time duration (of transactions) (Ben Mimoun et al., 2014). Banks can initiate measures to reduce the time spent at ATMs while using the services, which can improve customer productivity. ...
Article
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The rationale of this research is to analyse and observe the factors that persuade millennials’ acceptance, adoption and usage of e-banking services in the banking industry in India. This research used primary data gathered from millennials in India. The sampling technique used is judgment sampling. Statistical analysis is conducted using structural equation modeling. The study’s findings indicate that effort expectancy, trust, social influence, performance expectancy and perceived risk are the factors that impinge on millennials’ behavioural intention of e-banking. The study suggests that effort expectancy, trust, social influence and performance expectancy posit a positive association with the e-banking behavioural intention of millennials in India. On the contrary, perceived risk is in a negative association with the e-banking behavioural intention of the millennials. The study makes a novel contribution to the literature with reference to India, being a pioneer attempt to investigate the factors that affect e-banking acceptance by millennials in Indian banks by extending UTAUT with perceived risk and trust. The present study contributes to the literature on e-banking adoption in India by highlighting that trust plays a crucial role in Indian millennials’ intention to adopt e-banking technology in high-power distance country like India.
... Websites are seen as useful for information search and convenient purchases, be they properly designed (Ben Mimoun et al., 2014). Are digital catalogues similarly useful for shopping tasks, to improve shopping, find the right product easily, make the shopping easier and the e-consumer more productive (Ben Mimoun et al., 2014), or are they instead more experiential in terms of the value they provide? ...
... Websites are seen as useful for information search and convenient purchases, be they properly designed (Ben Mimoun et al., 2014). Are digital catalogues similarly useful for shopping tasks, to improve shopping, find the right product easily, make the shopping easier and the e-consumer more productive (Ben Mimoun et al., 2014), or are they instead more experiential in terms of the value they provide? A consumer browses the digital catalogue to review products, discover offers, find promotions and gather ideas, though without any means to make a direct purchase. ...
... Perceived utility refers to the extent to which using the technology enhances task performance; perceived ease of use relates to the effort required and perceived (or not) to use the technology (Davis, 1989). Consumers mostly rely on websites to look for information and purchase products in a convenient and effective way (Ben Mimoun et al., 2014); digital catalogues instead allow them to discover new ideas, similar to printed catalogues. Furthermore, digital catalogues support conventional methods to browse (e.g., turning pages), because they mimic printed catalogues: as such, they might be not so complex to use. ...
Article
Technology supports digital versions of catalogues, enriched with rich media tools, in an effort to create compelling consumer experiences. Yet these digital catalogues also share several similarities with websites, so why display both? Digital enriched catalogues could be promising to generate a compelling experience for consumers. However, is it really the case? To determine why retailers might use digital catalogues, what experiences consumers encounter, and the effect of the related enrichments, this study compares an enriched digital catalogue to a website, using a dual approach that spans both utilitarian and experiential perspectives. Two experiments, conducted with French and Belgian consumers, focus on the case of IKEA's enriched digital catalogue and website. The results indicate that though the digital enriched catalogue does not quite live up to its experiential promises, it features differences relative to the website, with implications for consumer usage and behavioral intentions.
... Websites are seen as useful for information search and convenient purchases, be they properly designed (Ben Mimoun et al., 2014). Are digital catalogues similarly useful for shopping tasks, to improve shopping, find the right product easily, make the shopping easier and the e-consumer more productive (Ben Mimoun et al., 2014), or are they instead more experiential in terms of the value they provide? ...
... Websites are seen as useful for information search and convenient purchases, be they properly designed (Ben Mimoun et al., 2014). Are digital catalogues similarly useful for shopping tasks, to improve shopping, find the right product easily, make the shopping easier and the e-consumer more productive (Ben Mimoun et al., 2014), or are they instead more experiential in terms of the value they provide? A consumer browses the digital catalogue to review products, discover offers, find promotions and gather ideas, though without any means to make a direct purchase. ...
... Perceived utility refers to the extent to which using the technology enhances task performance; perceived ease of use relates to the effort required and perceived (or not) to use the technology (Davis, 1989). Consumers mostly rely on websites to look for information and purchase products in a convenient and effective way (Ben Mimoun et al., 2014); digital catalogues instead allow them to discover new ideas, similar to printed catalogues. Furthermore, digital catalogues support conventional methods to browse (e.g., turning pages), because they mimic printed catalogues: as such, they might be not so complex to use. ...
Chapter
Facing digitalization and ecological considerations, catalogues are at a crossroad. Technology now allows digital versions of catalogues that can be enriched, thanks to videos, pictures or rich media tools. As literature highlights the similarity between websites and digital catalogues, what is the point to develop both and to display an online version of the catalogue along the website? What is the point for consumers in using one or the other? What is the utility and experience offered by the digitalized catalogue, as compared to the website? What is the effect of enriching online catalogues? This research deals with understanding stakes of the digital version of a paper catalogue, especially when enriched, as compared to a website and adopts a dual perspective tackling utilitarian and experiential elements and outcomes. Two experimental studies were conducted in order to examine the potential adoption determinants for the digital catalogue and then to examine differences between website and digital catalogues in terms of utilitarian and hedonic values, their impact on behavioural intentions and the potential impact of types of enrichments. Results mainly highlight potential differences between websites and digital catalogues, whether enriched or not, in adoption determinants as well as in values driving behavioural intentions.
... Visinescu et al. [41] [1] X X X X X I Mimoun et al. [42] [1] X X X X O Wang & Hsu [43] [31] X X X X X O Lowry et al. [44] [1] X X X X X I Goel et al. [45] [1] X X X X X X X A P Goel et al. [46] [1] X X X I Lee et al. [47] [1] X X X X X I Chandra et al. [19] [1] X X X X X X X I Weniger et al. [48] [1] X X X X X X X E I Goel et al. [49] [1] X X X I Deng et al. [50] [1] X X X X X X I Xue & Hock-Hai [18] [1] X X X X X I Jia et al. [51] [1] X X X X X A Wakefield et al. [29] [1] X X X X X E I Shang et al. [52] [1] X X X X X A Saadé & Bahli [53] [1] X X X I Hess et al. [54] [1] X X X X O ...
Conference Paper
Full-text available
As information systems (IS) are increasingly able to create highly engaging and interactive experiences, the phenomenon of flow is considered a promising vehicle to understand pre-adoptive and post-adoptive IS user behavior. However, despite a strong interest of researchers and practitioners in flow, the reliability, validity, hypothesized relationships, and measurement of flow constructs in current IS literature remain challenging. By reviewing extant literature in top IS outlets, this paper develops an integrative theoretical framework of flow antecedents, flow constructs, and flow consequences within IS research. In doing so, we identify and discuss four major flow streams in IS research and indicate future research directions.
... To capture the subjects' perceptions of visual complexity, spatial crowding and overall satisfaction with the experience, the researchers employed the multidimensional measures used in Study 1 (see Table 1). Additionally, the subjects rated their perceptions of task understandability (McKinney, Yoon, & Zahedi, 2002), task realism (Jones et al., 2014), task goal direction (Novak, Hoffman, & Yung, 2000), structural complexity (Nadkarni & Gupta, 2007), product variety (Kahn & Wansink, 2004), information complexity (Hoffmann et al., 2011), and Internet stability during the treatment (Mimoun, Garnier, Ladwein, & Benavent, 2014). Using an individual 8-digit ID number, the researchers were able to connect all the data sets at the end of the two phases. ...
... Finally, the researchers found no differences between the treatment groups with respect to perceived structural complexity (F(7,225) = 0.785, p > 0.1) and information complexity (F(7,225) = 0.366, p > 0.1; Hoffmann et al., 2011). In line with Mimoun et al. (2014), the perceived stability of the Internet connection was also assessed: the treatment groups were indifferent with respect to this factor (F(7,225) = 0.616, p > 0.1). ...
Article
The use of Internet-enabled mobile devices (i.e., smartphones and tablets) for shopping purposes has gained in relevance among consumers. As mobile technologies become increasingly powerful, richer modes of presentation (e.g., videos and animated pictures) are used to design mobile online shops resulting in increased visual complexity. Given the importance of fluent mobile web site processing during typically short interactive sessions and the need to bridge a gap in prior research, this article explores the effects of perceived visual complexity on consumers’ perceptions and behavior-related intentions when using mobile online shops. The findings from two empirical studies (i.e., an online survey and an experimental study) conducted among mobile device-using online shoppers illustrate that perceived visual complexity negatively influences individuals’ satisfaction with their mobile shopping experience, whereas their channel-specific satisfaction enhances their loyalty to the online retailer. Customers’ perceived psychological costs (i.e., time and effort costs as well as spatial crowding perceptions) partially mediate the relationship between visual complexity perceptions and satisfaction. As the results of the laboratory experiment show, the mediating role of perceived spatial crowding in the relationship between perceived visual complexity and satisfaction depends on the mobile device individuals use to visit an online shop. Hence, this relationship is mediated by perceptions of spatial crowding only when online shop visitors use a smartphone rather than a tablet.
... Facing more and more complex websites, consumers can get lost, feel like they are losing time within the profusion of offers, and consequently fail to complete their shopping task [89,112,74,115,56,79,88]. Consumers then pay attention to their productivity in the shopping activity [6], which can be defined as their efficiency and effectiveness in achieving a (online) shopping task, estimated through a ratio between consumers' inputs in the shopping experience and outputs that are obtained [16]. This econsumer productivity can be both objective and perceived. ...
... Therefore, we developed a lab study using eye-tracking techniques. Although we might have used log file analyses [16], which are based on clicks and open web pages, it does not support the determination of all the activities conducted on each unique web page or different interactions with the ACA like it is possible with eye tracking. ...
... The behavioral data enable us to measure the level of interaction with the ACA, with two indicators: the total number of interactions with agent Anna and the time spent interacting with agent Anna. Building on our discussion in Section 1.3 and research by [16], we also used two approaches simultaneously to measure e-consumer productivity: (1) an objective approach focused on the results of the eye tracking and (2) a perceived approach that considers the perception of different outputs linked to the interaction with the agent. Table 2 summarizes the measures for each concept in Study 1. ...
Article
This research presents two studies, in a lab (eye-tracking) and in a natural context, that highlight the effects of interacting with an animated conversational agents (ACA) on the objective and perceived econsumer productivity. Results from Study 1 specify that only objective e-consumer productivity depends on interaction with the ACA. Going further, Study 2 then reveals that individual characteristics affect perceived productivity, either independently from ACA use (for involvement or product familiarity) or in interaction with using the ACA (for Internet skills and need for interaction). These findings highlight the need to personalize websites that display an agent fitting user profiles.
Article
Full-text available
Flow has been regarded as an important phenomenon for understanding and delivering compelling experiences to consumers when using computer‐mediated services. Despite the importance of flow in the delivery of computer‐mediated services in computer‐mediated environments, little attention has been devoted to evaluating the status of research and consolidating the findings in the literature. As there is an ongoing debate, concerning the nature of flow, its structure, antecedents and consequences in computer‐mediated environments, the need to understand the literature on flow in these environments becomes more relevant. This study synts the flow literature in computer‐mediated environments by systematically reviewing 137 peer‐reviewed journal articles published across 23 years. We showcase the current state of flow literature and provide (a) general knowledge, (b) methodological and (c) research model structural information of published studies (structure, antecedents and consequences of flow). The review concludes with identification of current gaps, future research directions and their managerial implications in computer‐mediated environments.