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LinkedIn by the numbers ["The Sophisticated Marketer's Guide to LinkedIn"published by LinkedIn] 

LinkedIn by the numbers ["The Sophisticated Marketer's Guide to LinkedIn"published by LinkedIn] 

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Advertising in recent years experienced great changes. The development of ICT technology, mobile networks and Internet access "anytime and anywhere" and the mass use of social networks (Facebook, Twitter, Instagram, Linkedin ...) have dramatically changed advertising industry. Experts from advertising industry are becoming more aware of these facts...

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... What kind of social networks can be recomended to start-up companies? The most important of them are [6] [7]:• Google+-established by Google, it is enogh, isn't it-do not neglect this social network if you are dealing with ICT, tourism, programming, marketing, advertising,... • Youtube-the most popular platform for sharing videos-excellent for sharing information for products and services but also for sharing knowledge (webinars), • Snapchat-young people use it very often… so if company has young people as targeted audience, it is neccessery to think about using this social network, • Linkedin-the most popular and the most influent proffesional and business social network-it is mandatory to use it and have a company page on LinkedIn. ...
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