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'Lemon' advertising for the Volkswagen Beetle 1960, by Doyle Dane Bernbach  

'Lemon' advertising for the Volkswagen Beetle 1960, by Doyle Dane Bernbach  

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Fashion and Advertising today is full of juxtaposed images, which are awash with bizarre absurdity. Through years of experience the media has appropriated the style of Surrealism and used it to influence how and what we consumers buy. This dissertation will explore the origins of Surrealism and its original intentions. Then elaborate on how the mo...