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Left Image: The Philips Senseo® Coffee Machine Uses the Embodied Metaphor of a Hunched Servant Serving Coffee. Right Image: Metaphors Economically and Efficiently Convey a Wealth of Meaning. The Metaphor of a Secure Memory Stick Generated with a Padlock Metaphor Gives a Deeper and More Direct Meaning Source: Left Image Philips; Right Image Downloaded from http://www.keyables.com/2013/01/protect-pendrive-datawith-truecrypt-password.html

Left Image: The Philips Senseo® Coffee Machine Uses the Embodied Metaphor of a Hunched Servant Serving Coffee. Right Image: Metaphors Economically and Efficiently Convey a Wealth of Meaning. The Metaphor of a Secure Memory Stick Generated with a Padlock Metaphor Gives a Deeper and More Direct Meaning Source: Left Image Philips; Right Image Downloaded from http://www.keyables.com/2013/01/protect-pendrive-datawith-truecrypt-password.html

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Figure 1: The User Operates in the Real Context of Use, While Portable...
Figure 2: The Hypotheses of Correspondence with Aspects of the Product...
Figure 3: The Picture Shows the Four Aspects Relevant to the...
Figure 4: The Illusion of the Rabbit and the Duck, Designed in 1892 by...
+4 Figure 5: Left Image: The Philips Senseo® Coffee Machine Uses the...
A Tool for Neurodesign: Interpreting Neurophysiological Data from Designers’ Perspective
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  • May 2021
Design research has provided numerous theories and tools on design’s emotional factor, all derived from psychology research. Today, however, research in neuroscience, together with technological developments in new instruments, promises new potential. The amount of data that cognitive neurosciences provide can describe a user’s reaction, but this i...
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Context 1
... power of metaphor lies in its ability to relate two distinct entities, which in turn initiates the production of new and deeper meanings" (Cila, Hekkert, and Visch 2014, 1). An example of metaphors in design is shown in Figure 5. According to Cila, Hekkert, and Visch (2014), the constituent elements of a product metaphor are salience and relationship. ...