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Value co-creation has become a widely used concept in various domains due to its broad applicability. However, the lack of a consensus among researchers regarding the underlying concepts and related processes has resulted in disparate definitions, leading to misunderstandings both within and across disciplines. Moreover, the abundance of literature...
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Context 1
... results of two separate cluster analyses ( Fig. 2 and Fig. 3), one analysis including all publications found with the specified settings, the other dealing only with the most recent publications starting from the year 2022. Afterwards, by comparing both clusters, we identify emerging trends. In Fig. 2, five primary clusters are revealed, each centered around core terms such as "service-dominant ...
Context 2
... Fig. 3, seven clusters are formed with core terms around specific themes: "service-dominant logic" (green), "sustainability" (red), "service ecosystem" (turquoise), "COVID-19" (yellow), "co-production" (purple), "social innovation" (blue), and "brand co-creation" (orange). Once again, "service-dominant logic" occurs most frequently. The terms ...
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