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Johnson-Neyman's regions of significance for the conditional effect of the stimulus modality on narrative transportation and identification at levels of mental imagery ability (model 1, PROCESS)
Source publication
This article is part of an entertainment-education research (EE) from the
perspective of narrative persuasion. It presents the results of experimental research aimed at contributing to the improvement of the design of EE strategies to promote HIV testing in men who have sex with men (MSM). Specifically, we assessed the effect of the entertainment-e...
Contexts in source publication
Context 1
... SE=.31, p=.003) ability to generate mental imagery, the written message generated more narrative transportation than the audiovisual message. Using the Johnson-Neyman technique (Hayes, 2018), the critical value in the moderating variable (ability to generate mental imagery) was calculated camelo-guarín, a. et al Entertainment-education and HIV-AIDS prevention from which the effect of the message modality on narrative transportation began to be statistically significant (see figure 3a). This value was 3.84 (on a scale with a theoretical range of 1 to 5), and above that value was 55.96% of the study participants. ...
Context 2
... SE=.21, p=.017), the written message generated greater identification with the protagonist than the audiovisual message. Using the Johnson-Neyman technique, the critical value in the moderating variable (ability to generate mental imagery) was calculated from which the effect of the message modality on identification with Gabriel began to be statistically significant (see figure 3b). This value was 3.98, and above that value was 46.78% of the participants. ...
Context 3
... SE=.21, p=.000), the written message induced greater identification with Santiago than the audiovisual message. Using the Johnson-Neyman technique, the critical value in the moderating variable (ability to generate mental imagery) was calculated from which the effect of the message modality on identification with Santiago began to be statistically significant (see figure 3c). This value was 3.88, and above that value was 51.37% of the participants. ...
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Background
Regular HIV testing is the best way to detect people living with HIV promptly, yet not much is known about the characteristics of frequent, voluntary testers. This study explores factors related to HIV testing frequency among five key populations in China including men who have sex with men (MSM), female sex workers (FSWs), people who us...
Citations
This research examines the creation of knowledge on social networks about blood donation, the role of virtual communities and their potential to attract donors. We applied a two-step methodology, starting by interviews with blood donation management institutions in Spain (N=21) and concluding with the analysis of comments from 61 donor testimonials on TikTok (N=1,606). This social network was chosen because of the scarce institutional presence and the predominance of Generation Z, which is necessary for generational change. The results show that blood donation in Spain is seen from a positive perspective, where complaints are rare or relativised and the community encourages the behaviour imitation thanks to the feeling of pride and gratitude to donors. Knowledge is generated both from the contributions of creators and audiences and is focused on informing about the process, conditions and consequences, supporting its voluntary and altruistic nature. Overall, social, group and collaborative learning takes place, with greater success in those contents shared by health profiles but supported by all users. We conclude that TikTok plays a relevant role in the literacy and awareness of blood donation based on the virtual community collective intelligence, which will affect the donor relay thanks to the behavioural models that obtain social recognition.
Esta investigación examina la creación de conocimientos en redes sociales sobre la donación de sangre, el papel de las comunidades virtuales y su capacidad para atraer donantes. Se aplica una metodología en dos pasos que parte de entrevistas a las instituciones gestoras de la hemodonación en España (N=21) y concluye con el análisis de los comentarios de 61 testimonios de donantes en TikTok (N=1.606), por ser la red social con menor presencia institucional y donde predomina la Generación Z, necesaria para el relevo generacional. Los resultados muestran que la donación de sangre en España se observa desde una óptica positiva donde las quejas escasean o se relativizan y la comunidad favorece la imitación del comportamiento gracias al sentimiento de orgullo y agradecimiento a donantes. El conocimiento se genera tanto de aportaciones de los creadores como de las audiencias y se enfoca a informar sobre el proceso, condiciones y consecuencias, defendiendo su carácter voluntario y altruista. En conjunto, se produce un aprendizaje social, grupal y colaborativo, con mayor éxito en aquellos contenidos compartidos por perfiles sanitarios, pero apoyado en todos los usuarios. Se concluye que TikTok ejerce un papel relevante en la alfabetización y en la concientización sobre la hemodonación a partir de la inteligencia colectiva de la comunidad virtual que repercutirá en el relevo de donantes gracias a los modelos de comportamiento que obtienen reconocimiento social en la red.
