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Visual merchandising has gained importance in contemporary retail research and practice. Initially considered as an essential element of retail store atmospherics, the scope of visual merchandising has now extended well beyond the usual reference of a visual stimulus. As research on visual merchandising and store atmospherics continues to converge,...
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... the body of research the common characteristic themes of the studies can be broadly identified as i) study of elements and impact, ii) hedonic vs utilitarian scope, iii) testing of sensory cues. Theme-wise summary of research characteristics across the related domains reveals (see Table 7) that visual merchandising and store atmosphere/ atmospherics similarly impact the satisfaction, purchase to post-purchase intention and overall buyer behaviour of the retail customer. Hence, the display function as a whole affects the hedonic value perception of the retail offer where the interaction among the elements may be at play. ...Citations
... We conducted structured systematic review using 'TCCM' framework (Paul & Rosado-Serrano, 2019), as it helps to present systematically the commonly used theories, constructs, and methodologies in the existing literature in a particular research domain and subsequently identify new avenues for future research. TCCM framework attempts to systematically synthesize theories, methodologies, geographical and sectoral contexts and characteristics of the extant literature in a particular research domain, offering a simple to understand yet comprehensive coverage of the state of research in the domain (Basu et al., 2022;Chakma et al., 2021;Hassan et al., 2022;Roy Bhattacharjee et al., 2022). The research gaps are discussed in four sections-Theory, Context, Characteristics and Methodologies, offering comprehensive direction for future research. ...
In the context of emerging sustainability challenges, demarketing has continued to draw the attention of academicians and practitioners globally over the past few years. It is interesting to note that demarketing is as old as marketing itself, yet its application and scope have grown from the past two decades only. Kotler and Levy, (1971) has defined demarketing as “that aspect of marketing which deals with discouraging customers in general or a certain class of customers in particular on a temporary or permanent basis”. This systematic literature review attempts to enrich the discussion on demarketing research through a systematic and comprehensive review of 64 articles published between 2000 and 2022. Using TCCM framework, we present relevant theories, research contexts, study characteristics, and methodologies used in demarketing research. Our review (1) Presents a systematic and comprehensive overview of the research in demarketing over the last two decades (2) Examines studies in demarketing within the framework of ‘triple bottom line’ approach for sustainability (3) Suggests a suitable definition of demarketing considering its exorbitant application within the sustainability context (4) Identify gaps and sets agenda for future research. Our systematic literature review found that research in demarketing has been growing considerably over the past two decades, twice as much in the last decade compared to the previous decade with spill‐over to new sectors. The literature review, through the lens of ‘triple bottom line’ approach, is able to establish that demarketing can be employed to effectively address the sustainability challenges encountered by policymakers and practitioners.
... The search criteria included only articles and review papers, excluding book reviews, case studies, and conference papers. Articles were sourced using the 11 search terms through Web of Science and Scopus databases following recent papers by Basu et al., 2022, and so forth. Advanced search with the keywords in titles for papers written in English was undertaken. ...
... Chung et al., 2020) Store atmospherics • What vital elements of store atmospherics influences online consumer behaviour? (Basu et al., 2022) • Examining the role of store atmospherics while making a hedonic or utilitarian purchase decision (Laroche et al., 2022) Delivery ...
... eptance Model (TAM) • How does website change the way consumers shop? (Impulse buying behaviour versus habitual decision making) (Klein & Sharma, 2022) • The role of culture to shift from online purchases to mobile apps? (Al-Adwan et al., 2019)Stimulus-Organism-Response (S-O-R) theory• How does the online store atmosphere impact consumer behaviour?(Basu et al., 2022) • What are the key elements of online store atmospherics that impact consumer purchase intention?(Roberts & Grassi, 2021) Information Processing Theory • Behavioural and psychological effect on advertisement in online games (S.Mishra & Malhotra, 2021) • Which platform is more effective for advertisement(TV vs. website)(Jeong & King, 201 ...
Over the last two decades, motivated by the continuous evolution of the technology‐driven retail environment, researchers have studied various aspects of online consumer behaviour. This paper attempts to take stock of this environment to critically assess the research gaps in the domain and provide future research directions. Applying a well‐grounded systematic methodology following the TCCM (Theory, Context, Characteristics and Methodology) framework, 197 online consumer shopping behaviour articles were reviewed. The findings reveal that the application of theories remains limited in the current pool of literature that focuses more on developed nations. While studies have primarily considered categories such as apparel and grocery, in terms of methodology experimental and survey‐based studies were most common. Additionally, the paper suggests some future research directions. The use of combined theories to better understand technology acceptance by consumers of online‐shopping is recommended. Similarly, studies across other categories like online experiential luxury, luxury services, or second‐hand products that then link to novel constructs reflecting issues with payment methods, online service quality, and online store atmosphere are portrayed as meaningful avenues that will advance research in the domain. This article is protected by copyright. All rights reserved.
... For example, Pandemic has resulted in more and more customers preferring virtual meetings and online transactions (Arya, Paul, & Sethi, 2022;Chakraborty & Paul, 2022;Purohit, Arora, & Paul, 2022;Chopdar, Paul, & Prodanova, 2022). As an outcome, following prior authors (Basu, Paul, & Singh, 2022;Kajol et al., 2022) we concur with the need for developing new and novel theories, scales, methods, and typologies useful for carrying out feasibility studies and impact analysis exploring the new processes, patterns, and problems. ...
The emergence of various approaches in relationship marketing has transformed business marketing practices in managing strategic clients. In this direction, firms have embraced Key Account Management (KAM) as a relationship marketing tool for profitably managing their strategic customers. The concept of KAM has evolved and gained importance in academic literature as a distinct sub-division of business-to-business (B2B) marketing. However, the current academic understanding is very diverse and disintegrated, posing a threat to domain expansion and challenges for better managerial practice. This study reviews the extant KAM literature with a systematic review approach and tries to address this void in the extant body of knowledge. 104 research papers published between 1990 and 2022 were systematically reviewed. The results suggest a synthesized framework integrating the characteristics of numerous KAM practices and antecedents. In addition, we provide directions for future research based on the synthesis of the extant literature grounded in theory, context, characteristics, and methodology.
... Entrepreneurial models and practices have undergone major changes due to the problems caused by COVID 19 Pandemic Nayal et al., 2021). For example, most business owners and managers prefer digital entrepreneurship and digital marketing these days (Arya et al., 2022;Hemsley-Brown, 2022;Chakraborty & Paul, 2022;Purohit, Arora & Paul, 2022;Chopdar et al., 2022;Basu, Paul & Singh, 2022). ...
Several extant contemporary works of literature diagnose the lack of sound theoretical underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a systematic literature review offering insights on the Digital Entrepreneurship phenomenon to generate insights into recent developments in the field. A systematic literature review was conducted to enhance the understanding of the phenomenon. Web of Science and Scopus were employed to identify, extract, select, and review related articles using search keywords. Finally, articles from 25 SSCI-indexed journals were selected for this study. This systematic literature review identifies current research paths on digital entrepreneurship categorizing the key findings into themes, contexts, and methodologies using the TCM framework. Finally, we propose a conceptual model that presents how a traditional enterprise can transform into a digital enterprise. The study contributes to the understanding of the conceptualization of Digital Entrepreneurship by laying the groundwork for further research development encouraging researchers to investigate this phenomenon.
... For example, the pandemic has changed people's way of thinking, behavior, and their interests (Chakraborty & Paul & Sánchez-Morcilio, 2019;Arya et al., 2022;Hemsley-Brown, 2022;Kursan Milaković, 2021;Purohit et al., 2022;Chopdar et al., 2022). As an outcome, following experts (Basu et al., 2022;Kajol et al., 2022), we realize that there is a need to develop novel theories, methods, and scales to conduct research studies on skilled migration in the post-pandemic era to understand new dynamics, processes, patterns, and problems. ...
The foundation of organizations and knowledge-based economies is widely considered to be human capital and
knowledge workers. This review synthesizes prior research on skilled migration, brain gain, and brain drain,
occurring because of the cross-border migration of skilled professionals. The review comprises 75 studies, synthesizes
findings, and develops a conceptual framework for enablers of skilled migration across the border,
resulting in brain drain and brain gain. We support previous theories on international migration, stating wage
differentials, employment, better earning, and family life as reasons for migration, as well as we provide the basis
of Maslow’s hierarchy of needs theory and Herzberg’s two-factor theory to explain the phenomenon of skilled
migration. The conceptual model proposed elucidates the brain drain and brain gain outcomes, thereby surfacing
a formative base for future research agenda.
Keywords:
Brain drain
Brain gain
Systematic literature review (SLR)
Skilled professionals
Migration
Exodus
Mobility
Brain circulation
The proliferation of smartphones, tablets, and other digital devices in addition to traditional computers has transformed the Internet into a device‐mediated environment. While these devices provide immediate access to similar Internet sources, they differ significantly in their characteristics, such as screen size, operation mode, and context of use. As a consequence, behaviors on the Internet along the customer journey vary substantially depending on the device used. To summarize the fast‐growing body of research on device‐mediated customer behavior, a systematic, framework‐based literature review of 59 articles from the last decade was conducted. Through an examination of the antecedents, decisions, and outcomes investigated in the publications, the review presents a conceptual framework that highlights the relation between device characteristics, decision processes, and behavioral outcomes. The review further summarizes the theories, contexts, and methods employed in the studies and sets an extensive future research agenda. We found that the extant literature lacks comprehensive theories and clear definitions of digital devices in the omnichannel environment. Furthermore, existing findings should be generalized for other contexts (e.g., industries and countries) and validated via the introduction of other research designs and methods. The understanding of device‐mediated behavior and the consequently arising marketing measures remains scarce. Thus, this review advances the comprehension of customer behavior on the Internet and provides researchers and practitioners with information on the implications for customer experience and omnichannel management.
