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Indirect effects of the optimal reception condition (ORC) on quit smoking intention, self-efficacy expectations and perceived effectiveness of the preventive response (H2). Mediation analysis with PROCESS macro for SPSS (Model 6).
Source publication
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...
Contexts in source publication
Context 1
... regression coefficients that estimate the indirect effect, calculate the difference between being exposed to a first-person narrative with a protagonist with high behavioral similarity (1) versus being exposed to a third-person narrative with a protagonist with low behavioral similarity (0). Results from the 12 mediation analyses are presented in Figure 4 and Table 2. H2a (primary mediator: identification) H2b (primary mediator: narrative transportation) ...Context 2
... confirming the H2a, we observed three statistically significant indirect effects of the optimal reception condition on the three dependent variables that were explained by the increase in the identification and the reduction of the reactance. In addition, we also observed a statistically significant indirect effect of the optimal reception condition on the perceived effectiveness of the preventive response, which was due to an increase of identification and a reduction of counterarguing (see Table 2). ...Similar publications
Background: Preventing smoking at an early age is one of the primary solutions to reduce the likelihood of becoming a smoker in adulthood. This study aimed to investigate the age of becoming a smoker and its related factors and to assess the change in the age trend of becoming a smoker among students in Iran.
Methods: A cross-sectional web-based su...
