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In fl uence of emotions and subliminal priming of moral rules on moral judgement

In fl uence of emotions and subliminal priming of moral rules on moral judgement

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The affect-as-information (AAI) model proposes that emotions influence the accessibility and value of information (Avramova & Inbar, 2013). Furthermore, according to the dual-process model of moral judgement, emotions and cognition influence moral judgement (Greene, 2007; Greene et al., 2001, 2008); however, there is no direct evidence of a causal...

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... For example, people compare their attitudes to those of others and might even adjust them based on their perceived similarities (Adolphs, 2003;Heider, 1958;Hovland et al., 1957) or the number of agents that are involved (Bower, 1961). Further, the setting in which interactions between two agents occur and how they manifest can affect our judgment of those individuals Yang et al., 2023). While attitudes are often prone to contrast effects (Hovland et al., 1957) and ingroup beliefs (Efferson et al., 2008), these ingroup preferences and outgroup dislikes can also be reflected in our demographics, including our political leaning (Leshin et al., 2022). ...
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Introduction The social characteristics of others can powerfully influence our decisions. They can also be broadly impacted by the social context in which these choices are made, making the effects of these characteristics on decision-making especially challenging to understand. Methods Here, we developed a Generative Narrative Survey that provided participants with naturalistic scenarios that richly varied in social context and theme but that also systematically varied the characteristics of the social agents involved, followed by a question. An example of this narrative is “You’re a tourist, and you are trying to take a picture of yourself with your phone. A black male comes up to you and offers to take the photo for you. Do you hand them your phone?” Results After validating this approach using feeling thermometer measures, we found that the emotional states of others had the strongest and most consistent effect on the participants’ choices. More notably, whereas most characteristics had independent effects on decision-making, social features such as the inferred socioeconomic status of others significantly influenced the effect that race had on the participant’s judgments. Moreover, the social context of the agent’s interactions with other agents had a significant additive effect, especially when the emotional states of the agents in the scenarios contrasted. The influence of these characteristics on the participants’ choices was also markedly affected by their demographics, especially when contrasting with that of the agents involved, and were often driven by the participants’ reported political views. Discussion Together, these findings reveal how the mixture of social characteristics, context, and personal views influence decision-making and highlight the use of naturalistic generative narrative surveys in studying human behavior.