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Image of each car category at four locations.

Image of each car category at four locations.

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Article
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This article compares color assessments of automotive exteriors at four locations in China, Thailand and Japan. This study employed painted panels of twelve colors, thirty sensory words and fifteen pairs of emotion variables. It also used reference figures of nine cars that included four styling categories, namely sedans, compacts, sport utility ve...

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... design. The color taste of youth also depends, accordingly, on the styling and function of the automobile, but reactions could be different from that intended by the design. In other words, the image of an automobile might be seen through a color emotion that deems particular exterior colors as suitable for a specific style of automobile. Fig. 4 shows the average values of the SD evaluation for each sensory word for four types of the automobile in Kyoto, Hong Kong, Shanghai and Bangkok. Each pair of sensory words was translated into an appropriate, single-imaging word. In the case of the sedan, the image of the automobile is "official" or "business". In Japan, the image for ...

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... Para Babin, Hardesty y Suter (2003) por esto es vital conocer la influencia que tiene el color sobre los componentes afectivos que desencadenan la atención previa a la acción de consumo, las cuales están reguladas por asociaciones cognitivas y afectivas del consumidor. Satake (2011) establece el color como un factor relevante, de influencia y con una basta correlación con las emociones. ...
Thesis
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Los eventos de esports (deportes electrónicos) son considerados como una herramienta de marketing parte de las empresas que prestan patrocinio con el objetivo de atraer a nuevos consumidores. Es por ello que la eficacia publicitaria se torna de vital importancia teniendo como objetivo llegar a todos los potenciales consumidores, pero la creciente saturación de los espacios destinados a la publicidad en los medios audiovisuales hace cada vez más difícil el encontrar un lugar o una manera donde la exhibición de la marca tenga el alcance deseado por un anunciante. Esta situación obliga a los profesionales de la publicidad y el marketing a mantener un continuo esfuerzo para descubrir nuevas formas de alcanzar sus objetivos. El análisis del proceso cognitivo y emocional en los consumidores mediante técnicas de neuromarketing, permite describir la percepción de los impactos publicitarios en el propio contexto de consumo. Objetivo: El estudio pretende analizar y describir la eficacia de la publicidad en eventos de esports transmitidos por streaming, en función de las características de la marca, con la ayuda de herramientas pertenecientes al neuromarketing. Además de generar una base de conocimiento científico acerca del comportamiento no consciente de los espectadores de esports, en relación a la publicidad en esports. Hipótesis: Las variables extrínsecas de marca influyen en la eficacia publicitaria durante los eventos de esports transmitidos por streaming. Muestra: La muestra estuvo compuesta por un total de 48 sujetos, todos de género masculino, con una edad media de 23,4 ± 17 años, quienes observaban streaming una media de 9,42 ± 45 horas semanales y practican algún esports 16,4 ± 37 horas semanales. Criterio de inclusión: 1) tener entre 18 y 35 años y 2) ser consumidores de esports de manera asidua, ya sea jugando o visionando streams Variables independientes: Tamaño, localización, color, complejidad y tiempo de exposición de las marcas publicitarias. Variables dependientes: Comportamiento visual, impacto emocional, valencia y recuerdo. Material e instrumental: Se utilizó un electroencefalograma, un medidor de respuesta galvánica de la piel, un eye tracker y un test de recuerdo de marcas (Top of Mind). Además se utilizó un video de 10 minutos con 32 segundos de la final de la SuperLiga Orange (League of Legends) 2018 en España, en la fase de picks and bans. Conclusión: la hipótesis general no se confirma cien porciento, ya que el color no afecta el comportamiento visual y al recuerdo de los espectadores. Por otro lado, las variables como el tamaño, la complejidad, el color y el tiempo de exposición no afectan a la valencia experimentada por los sujetos de estudio.
... To reflect the designer's subjective experience, the interactive genetic algorithm (IGA) is created to establish a creative and interactive evolutionary system that a designer can participate and interact to explore novel design schemes [12]. e relevant research results have been successfully applied in various fields of color design, such as web page [13], armtype aerial work platform [14], clothes [15], automotive exterior [16], and electronic door lock [17]. ...
Article
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Product color plays a vital role in shaping brand style and affecting users’ purchase decision. However, users’ preferences about product color design schemes may vary due to their cognition differences. Although considering users’ perception of product color has been widely performed by industrial designers, it is not effective to support this activity. In order to provide users with plentiful product color solutions as well as embody users’ preference into product design process, involving users in interactive genetic algorithms (IGAs) is an effectual way to find optimum solutions. Nevertheless, cognition difference and uncertainty among users may lead to various understanding in line with IGA progressing. To address this issue, this study presents an advanced IGA by combining users’ cognition noise which includes cognition phase, intermediate phase, and fatigue phase. Trapezoidal fuzzy numbers are employed to represent uncertainty of users’ evaluations. An algorithm is designed to find key parameters through similarity calculation between RGB value and their area proportion of two individuals and users’ judgment. The interactive product color design process is put forward with an instance by comparing with an ordinary IGA. Results show that (1) knowledge background will significantly affect users’ cognition about product colors and (2) the proposed method is helpful to improve convergence speed and evolution efficiency with convergence increasing from 67.5% to 82.5% and overall average evolutionary generations decreasing from 18.15 to 15.825. It is promising that the proposed method can help reduce users’ cognition noise, promote convergence, and improve evolution efficiency of interactive product color design.
... Third, white is the most universally used color in all industries. It has been globally ranked as the favorite color for the exterior of automobiles [7] and most home appliances have traditionally been painted with white bases. ...
Technical Report
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In recent time, there is a growing interest in resource recovery from solid wastes which include using cullet (waste glasses) as a substitute in the formulation of ceramic bodies. All these studies hardly consider the effect of cullet on the color of the bodies so composed. This article presents a review on color and reports the investigation on the effect of cullet addition on the color of a white ceramic body. The extent to which cullet additions alter the color of white clay body was studied. Compositions of white-firing clay with various proportions of milled cullet were prepared. Ten test pieces were made for each group of test sample containing 0-100 parts CRT cullet powder. The colors and variation in the shades of hues was assessed by visual judgment, using a multiple comparisons test to determine the color differences. Results show that the addition of cullet significantly affects the whiteness of the clay body, though there are 3 groups within which there are no appreciable differences namely: 0-10parts cullet, 20part cullet and 30-50parts cullet; and that the higher the cullet addition the darker the color becomes.
... Third, white is the most universally used color in all industries. It has been globally ranked as the favorite color for the exterior of automobiles (Satake et al., 2011), and most home appliances have traditionally been painted with white bases. ...
Article
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This study aims to investigate the emotional characteristics of various shades of white. The study involved three experiments: Prior to the main experiments, the emotional characteristics of 13 basic colors were evaluated from which four factors, flamboyant, elegant, clear, and soft were extracted to facilitate the evaluation of white in the subsequent experiments. In Experiment I, white was identified to be dominantly more elegant in comparison to the other colors; in Experiment II, the emotional characteristics of 25 shades of white were assessed to derive an equation for predicting the emotional quality based on the color attributes of different shades of white; lastly in Experiment III, 1:1 scale mock-ups of mobile phones, coated with various shades of white as well as different levels of gloss and texture, were employed for further emotional assessment of white products in real-life situations. Consistent tendencies were observed in Experiment II and Experiment III, confirming the validity of the results. In addition, although color was the most dominant element that decided product emotion, gloss and texture were also found to influence the emotional characteristics of products. In conclusion, this study provides empirical evidence on the emotional responses of different shades of white, and supports designers to find an appropriate color for designing white based products.
... Third, white is the most universally used color in all industries. It has been globally ranked as the favorite color for the exterior of automobiles (Satake et al., 2011), and most home appliances have traditionally been painted with white bases. ...
Article
In this study we investigated emotional characteristics of various shades of whites which have slightly different nuances to suggest guidelines that will help designers to select the appropriate colors when designing white based product. The study involved three different procedures. In Experiment 1, we selected 20 emotional words through a survey (N=30) among 60 words, which we picked from literature review and workshop and was thought to be appropriate to evaluate product colors. In Experiment 2, we evaluted the emotions of 13 basic colors from the I.R.I Hue&Tone 120 system (N=30) using the 20 previously selected emotional words, to find relative emotional positions of white in comparison to other colors. Finally, in Experiment 3, we conducted an emotional evaluation on various shades of whites using the extracted factors. The color stimuli used in each of the three experiments were measured in terms of CIE 1976 L*a*b color space. Throughout the three empirical studies, we observed three overruling tendencies : First, there are four important factors when evaluating product color - flamboyant, elegant, clear and soft; second, white is dominantly the most elegant in comparison to other colors; third, every emotional factor of the study was affected by hue, saturation and brightness.
Chapter
In the digital age, the use of technology in music has become a trend with computers and tablet devices, smartphones and the like. In this study, headphone products as the research object, the most suitable headphone color, pattern and experimental display size. First of all, this study uses 16 psychological test methods to investigate and compare the color reaction products of color technology and color psychology of commercial technology products, and carries out the analysis of semantic differences, making statistical research in black and white to obtain the best color matching color. Finally, use the Likert scale statistics and analysis. The results show that black headphones, minimalist design to get most of the preferences
Article
This study adopted a Kansei engineering methodology to examine users’ Kansei values toward automotive interior designs by conducting experiments under two models: sensory experience and perceived value evaluation models. In the sensory experience model, 60 participants were recruited to experience using 27 vehicle samples and to assign scores to eight Kansei keywords. Hayashi's quantification theory type 1 was used to calculate the weight of 12 interior space items and 40 interior design categories. In the perceived value evaluation model, 60 participants completed a questionnaire on the influence levels of the Kansei keywords on their Kansei values from the perspectives of four consumer perceived value dimensions. The questionnaire scores were then evaluated using factor analysis to extract nine primary factors affecting participants’ perceptions. This study determined that the interesting and dynamic perceptions corresponded to five design items under the Excitement Quality factors, vigorous and recreational perceptions corresponded to four items under the Relaxation and Comfort factor, and technological and luxurious perceptions corresponded to six items under the Luxury and Splendor factor and the Esteemed Image factor. These findings can help designers and researchers in the relevant sectors create automotive interior designs that fulfill the expectations of users.
Article
With the progress of science and technology, computer peripheral products are constantly evolving. The use of touch rather than mouse operation in mobile devices such as tablets and smartphones has gained popularity because of its convenience for browsing the Internet and using apps or communication software. However, the mouse remains an essential piece of equipment for using computer software to design products and playing computer games. Wireless mice were the subject of this study, which investigated the optimal size, color, and packaging style for various mouse products. First, this study involved assessment and comparison of the sizes of commercially available wireless mice. Five sizes of mouse were selected. We then designed experiments, and participants performed tasks and completed questionnaires. The results were collected and analyzed to select the optimum product size for users. The study examined the user's psychological and emotional responses to mouse color. By conducting semantic differential analysis, 16 colors were selected for psychological testing, and the results were analyzed to identify the most suitable color. Finally, we investigated the optimal packaging styles for mouse products. In the experiment, eight styles were combined with 10 colors to produce 80 packaging styles. We use the Likert scale to collect data. The results show that the black mouse and the size of 64.5 × 95 × 35 mm3 are the most popular.
Conference Paper
This study investigated commercial technology products with respect to the impact of color on user perception towards product preferences. The study investigated semantic differences of headsets of black or white color with 16 kinds of psychological tests to obtain the best color matching for statistical analysis, and in order to design for cultural and creative design perspective and provide proper design alternatives. The headset design studies includes five kinds of packaging styles, with five the best color combinations to a total of 25 packaging designs, and applied Likert scale statistical data and analysis. The results showed that black headphones, with minimalist design and black color product packaging showed higher preferences.
Conference Paper
The first impression given by a digital technology product indicates its art design and color awareness. Designers should think about how to attract consumers to buy the product they designed as they choose from similar products by keeping control of the design method and creative thinking. Colors, graphics, and size are the key factors to consider when it comes to the product design elements. To design creative and well-accepted products can be the research direction of the product design. This study is based on the colors, graphics, and size of the product to serve as its research direction. It explores the elements of portable Bluetooth products and the speakers used for music entertainment. Firstly, the experiment starts with the colors of the portable Bluetooth speaker, and confirms the emotional feature and colors of each color match in a variety of color hues. Secondly, the cultural and creative graphic design elements of this experiment focus on how to integrate the cultural and creative graphics with the visual color study. Experiments show that the most popular products feature creative graphics. Finally, the study examines the most appropriate portable size for the Bluetooth speaker. The most popular outdoor portable size is found at last. A discussion is held to explore the causes. The research results show that the most popular color match is the color black matched with orange, and the color grey matched with purple. As for the product, the size of 35 × 35 × 70 mm and cultural and creative graphics featuring flames and dragon-shapes are the most popular ones.