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IAP2 Spectrum of Participation. From the International Association for Public Participation (2004) IAP2 Public Participation Spectrum. [2]  

IAP2 Spectrum of Participation. From the International Association for Public Participation (2004) IAP2 Public Participation Spectrum. [2]  

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Objective: The purpose of this project was to develop a Consumer Engagement Model to plan for effective baby boomer engagement to inform policy makers in the healthcare system. This is the first stage of that process. Design: Initial model development for healthcare systems based on literature review and author group experience in evidence-based p...

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Viele Menschen in Deutschland spenden nicht nur Zeit im freiwilligen Engagement, sondern auch Geld. In der Regel sind diese Geldspenden zweckgebunden für bestimmte Projekte oder Einrichtungen und unterstützen damit auch häufig das Engagement Anderer. Sie können von den empfangenden Organisationen oder Projekten direkt für ihre Ziele verwendet werde...

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... Demangeot and Broderick [15] developed a framework that focused on consumer engagement with a website characterized by relational and communication knowledge. Researchers in the service community have widely investigated the consumer engagement concept [13,17]. The investigations by these researchers indicate that consumer engagement goes beyond psychological, unobservable attitudes and transactions. ...
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Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how they attract web traffic through consumer engagement. Based on the stimuli–organism–response model, this study examined the effects of three organic marketing practices related to electronic commerce shopping platforms, namely, search engine optimization, social media posts, and user-generated content, on consumer engagement. Covariance-based structural equation modeling was utilized to analyze 464 responses from followers of five electronic commerce firms’ Facebook fan pages. Based on the stimuli–organism–response paradigm, we found that organic marketing practices positively impact consumers’ behavioral engagement; however, consumers’ psychological engagement partially mediates these impacts. Further, consumers’ attention to social comparison of consumption dampens the positive effect of search engine optimization and psychological engagement on consumers’ behavioral engagement. The findings of this paper improve our understanding of the roles played by organic digital marketing practices in attracting consumer engagement and provide guidelines for digital marketers on how to utilize unpaid marketing strategies to attract authentic consumer engagement. This study presents a new framework in measuring the digital marketing strategies available to electronic commerce firms exploring unpaid marketing strategies.
... Ashworth and Kavaratzis showed that brand management is one of the marketing strategies that companies use to establish brand loyalty. It aims at increasing the positive perception of a particular product or services [9]. ...
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This paper studied the strategy to improve the publicity of the China Cup sailing League by using social media. This paper reviewed the model of consumer engagement and puts forward four factors that affect the degree of consumer participation longitudinally, namely data exposure, the requirement of consumers, brand uniqueness and loyalty as well as social cognitive attitude towards sailing. In this paper, SWOT analysis was used to first study the internal strength and weaknesses of the China Cup. Then, combined with the overall research background of this paper, including the rapid development of Internet media and the overall popularity of sailing, external opportunities and challenges faced by the league were analyzed. The following conclusions were drawn and solutions are proposed. China Cup already has a certain media publicity system, but some activities cannot be carried out as planned due to a lack of sponsorship. A marketer can first promote the whole sailing sport to different regions and people which fundamentally changes people's attitude toward sailing to obtain more financial support, and better present its characteristics and connotations.
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