FIGURE 1 - uploaded by Bryan T. Gervais
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Objective
We aim to fill a gap in the voter heuristic literature by estimating the impact of subparty cues—labels that connect candidates to an intraparty faction—on perceptions of candidates’ ideological positions. We argue that the Tea Party label acts as a subpartisan cue, and should affect perceptions of both Republicans and their Democratic op...
Contexts in source publication
Context 1
... does the Tea Party cue affect voters' perceptions of candidate distinctions? We see two possibilities displayed graphically in Figure 1. Perhaps the label, as a subpartisan cue, will lead the electorate to perceive candidates of both parties as more ideologically polarized because it directly aligns both candidates with the liberal/conservative spectrum. ...
Context 2
... is, voters, recognizing party distinctions, will be more likely to place candidates of both partisan stripes at their respective poles. Compared to races in which the Tea Party label is not salient, displayed in panel A of Figure 1, the polarization effect supposes the Hypothetical Effects of Salient Tea Party Cue On the other hand, anecdotes abound of Democratic candidates' electoral prospects being boosted when facing a Tea Party candidate deemed more extreme-for example, Chris Coons, Harry Reid, and Claire McCaskill all won Senate bids against the likes of Christine O'Donnell, Sharron Angle, and Todd Akin (Turbush, 2014). That is, in contrast with the comparatively extreme Tea Party Republicans, voters perceive Democratic opponents as less ideological and more moderate. ...
Context 3
... is, in contrast with the comparatively extreme Tea Party Republicans, voters perceive Democratic opponents as less ideological and more moderate. In such a case, as displayed in panel C of Figure 1, the gap between perceptions of the candidates does not widen or shrink when the Tea Party cue is salient. Instead, perceptions of both Republicans and Democrats are shifted to the right (conservative) end of the spectrum. ...
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Citations
... This ''hijacking'' vis-à-vis cross-endorsement with minor parties can affect how voters come to judge mainstream parties (e.g., Gervais and Taylor 2016;McKinley 2013). A candidate running as a Democrat will surely be considered by a typical voter to be left-of-center on a unidimensional ideological space, even if the voter knows nothing of the candidate's views other than their party affiliation. ...
