History of the Coca-Cola logo Source: Ukrainian telecommunication portal (n. d.)

History of the Coca-Cola logo Source: Ukrainian telecommunication portal (n. d.)

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The rapid progress of graphic design due to the integration of technology is transforming curricula. Changes take place through the development of disciplines that shape the new skills of the graphic designer in accordance with the needs of the labor market. In this article, based on the content analysis of the official websites of 4 universities o...

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Context 1
... consumer's understanding of commercial design goals has led to a change in design approaches that guide design product developers. Consequently, completely simple clear company logos appear (Figure 2), and creativity and creative approach to creating products becomes one of the main requirements for a modern graphic designer. That is why "soft skills" are added to technical skills, and curricula take into account the need of the labor market for creativity, creative thinking. ...
Context 2
... purpose of creating a clear design product is to focus on the product, but at the same time to influence the consumer of information to remember the product. (Figure 2). The "wild theory" of design is a completely new concept, because it provides the creation of a product that is beyond imagination; it invites the consumer to look at the design product with a new viewpoint. ...

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