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This paper aims to contribute to a better understanding of social media influencers (SMIs), namely their impact on adolescents' lives from a consumer behaviour perspective. Therefore, the main objective of this review is to present valuable information regarding social media influencers as critical players in influencing young people during their p...
Contexts in source publication
Context 1
... more detail, Figure 34 | P a g e 1 shows that between 2019 and 2021 the interest rate oscillates over time; however, the keywords influencer and influencer marketing are the most commonly searched for by users. In turn, Figure 2 highlights that there was a large increase in searches about January and February 2021. Taken collectively, both figures illustrate that influencer related topics have been trended, interest rates are high-ranked referent to influencer marketing and influencer, overall stable according to the date searched and assumed these keywords search will increase or remain stable throughout the years. ...
Context 2
... more detail, Figure 34 | P a g e 1 shows that between 2019 and 2021 the interest rate oscillates over time; however, the keywords influencer and influencer marketing are the most commonly searched for by users. In turn, Figure 2 highlights that there was a large increase in searches about January and February 2021. Taken collectively, both figures illustrate that influencer related topics have been trended, interest rates are high-ranked referent to influencer marketing and influencer, overall stable according to the date searched and assumed these keywords search will increase or remain stable throughout the years. ...
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This article deals with creative competence as an integral component of competences for sustainable development. Previous research in this area became the subject of interest of Polish researchers who carried out a research project in southern Poland. The aim of the research was to explore and describe the level of creative competence among Polish...
Citations
... Influencer yang mempromosikan produk-produk ramah lingkungan dan berkelanjutan mampu mendorong remaja untuk memilih produk tersebut, menunjukkan potensi influencer dalam mempromosikan konsumsi yang lebih bertanggung jawab. Remaja yang mengikuti influencer yang fokus pada keberlanjutan cenderung lebih sadar akan dampak lingkungan dari konsumsi mereka(Alves de Castro et al., 2022). Hal ini mengindikasikan bahwa influencer dapat memainkan peran penting dalam mengedukasi remaja tentang pentingnya konsumsi berkelanjutan dan mempengaruhi mereka untuk membuat keputusan pembelian yang lebih bijaksana.Influencer juga memegang peran penting dalam meningkatkan minat beli konsumen melalui konten yang autentik dan relatable. ...
The development of information and communication technology has brought significant changes in various aspects of life, including the consumer behavior of teenagers. This study aims to examine the impact of social media on teenage consumer behavior using the Systematic Literature Review (SLR) method. Analysis of various studies shows that social media has a significant influence on teenage consumer behavior. Targeted advertisements, influencers, and social media content are the main factors influencing teenagers' purchasing decisions. Intensive use of social media is also correlated with an increase in unhealthy and excessive consumer behavior. This research highlights the importance of education on healthy social media usage, the role of families and schools in guiding teenagers, and stricter government policies regarding social media advertisements. Recommendations for further research and practical interventions are also provided to mitigate the negative impact of social media on teenage consumer behavior.
Purpose
This study attempts to encapsulate how social norms and social media influencers, through their content, environmental concerns and engagement with their followers, encourage sustainable food choices (SFC). Additionally, it examines the role of consumers’ engagement in sustainable consumption (CES) and price sensitivity (PS) in shaping their sustainable food choice behaviour.
Design/methodology/approach
An online survey of 353 social media users utilizing a self-administered questionnaire was undertaken to validate the proposed research model. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) methodology, incorporating measurement model analysis, structural model analysis, prediction-oriented segmentation (POS) analysis and necessary condition analysis (NCA).
Findings
The findings reveal that influencer-follower engagement, the influencer’s environmental concern and followers’ trust in the influencer’s content favourably impact SFC, while social norms further reinforce this relationship. Moreover, CES was found to mediate the relationship between the role of influencers, influencer engagement, social norms and SFC. Additionally, the role of consumers’ price sensitivity in moderating their sustainable food choice behaviour has been validated.
Originality/value
The study proposes a comprehensive theoretical framework and a holistic model that integrate influencer marketing, social norms and consumer behaviour in the context of sustainability. It enriches the existing literature by offering a dynamic understanding of how influencers and social norms shape SFC, particularly when sustainability is a global concern. Additionally, it provides noteworthy insights and practical implications for academicians, marketing practitioners, businesses and policymakers.
