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This paper examines the significance of a rural area, Panchor village town, as a potential nature tourism site in the Muar district of Johor, Malaysia. The objectives of the study were (1) to evaluate local community support and (2) to assess local community involvement. Based on qualitative analysis of an interview and open-ended responses in the...
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... (Trono, 2014). Given these trends, riverbased tourism could offer great potential for conserving and preserving rivers as natural resources as well as revitalising and developing tourist destinations that emphasise sustainable and community-based tourism (Folgado-Fernández, Di-Clemente, Hernández-Mogollón, & Campón-Cerro, 2019). As shown in Fig. 2, Muar River has the main feature of today's river-based tourism that has a natural setting, where people seek relaxation, leisure, and recreation (Jennings, 2016). Hence, the present study aims to investigate the possibility of a river-based tourism development plan of the Muar River in the rural town of Panchor. More importantly, it ...
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... Johor is a state that is situated in the part of Peninsular Malaysia and it offers a blend of rural and urban tourism opportunities. The rural areas of Johor are especially appealing to visitors seeking experiences and cultural encounters [31]. Agricultural tourism has gained popularity in the countryside of Johor, where tourists can explore farms and plantations, while learning about farming practices and even engage in fruit-picking activities. ...
... However, it is important to note that there are instances where over commercialization of tourism can raise concerns regarding resource exploitation and environmental sustainability. Managing visitor influxes and preserving structures pose challenges for heritage sites, amidst increased tourist arrivals [31]. ...
Malaysia is recognized as a country that has all kinds of tourist attractions within it. Malaysia is famous for its urban tourism, ecotourism, rural tourism, rainforest tourism, island tourism and also culture tourism. The facet of tourism which is the focus of this research is cultural tourism. Cultural tourism is also affected by matters relating to cultural tourism sustainability. Tourism activities in Malaysia, both concerning cultural tourism development as well as the consumption of tourism services and products can have detrimental consequences on the sustainability of cultural tourism in Malaysia. There are studies that have shown that badly managed cultural tourism activities can cause significant detriment to the heritage sites, thus resulting in the cultural tourism activity becoming unsustainable. Examples of these sites include Genting Highlands and Taman Negara, both of which are experiencing an erosion of their cultural value due to the degradation of the environment. This can then have dire consequences on the culture, tourism and the environment.
