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When information and communication technologies (ICT) have been consolidated as platforms for connecting with audiences, it is necessary to understand the strategic nature of communication to achieve institutional objectives. With in-depth interviews with communication experts, as well as an analysis of the profiles of the professionals who lead mu...
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Context 1
... construction of a museum communication strategy requires the use of multiple platforms that allow for broad interaction with the museum's different stakeholders and ensure timely and effective attention to the information access needs of all these audiences. Table 3 shows which tasks the museums analysed in this study have assigned to communication and which have not. This shows that internal information, sponsorship and audience development are not handled by the central information department. ...Context 2
... analysing the profile of the museum's communication team, it was found that they come from computer science (40%), art history (30%) and language and literature (10%). The Museo Picasso in Barcelona has outsourced the management of the museum's communications, so the profile of the team leaders has not been included, while it was not possible to determine who is in charge of this area at the Museo Sefardí, as the institution did not provide any information in this regard (see Table 3). In the case of the Dalí Museum, the head of communication is also in charge of the Gala Foundation and the Dalí Theatre and has no other member in the organisational structure. ...