Table 1 - uploaded by James J. Zhang
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Context 1
... final responses resulted from data collection at seven sport bars, three shopping malls, one grocery store, one community park, and one college campus. As shown in Table 1, the characteristics of respondents were consistent with those general backgrounds of professional sport consumers as described by the Simmons Market Research Bureau (2007). In terms of the most recent game attended, 44.8% of the respondents indicated that they attended a NFL game, followed by a NBA game (25.8%), a MLB game (21.9%), a NHL game (4%), an AFL game (3.3%), and a MLS game (0.2%). ...
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