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Today, memes have grown as a digital mode of communication across different media streams. They have become all pervasive, rendering them as a pertinent topic for studying and understanding the relationship between the integration of memes and the efficiency of social media marketing. The aim of the current paper is to examine the effectiveness of...
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This article's main focus research result is on the unpredictable public service in Covid-19 pandemic as a factor in the quick digitization of public services. During the Covid-19 Pandemic, in the Population and Civil Registry Office of Situbondo Regency adopted an online population management service information system (SILAO). Data for this study...
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In the digital age, marketing strategies are evolving rapidly, with brands increasingly
utilizing online memes to engage younger audiences, particularly Generation Z. This study
examines the relationship of online memes as a marketing tool on brand perception and
purchasing behavior among university students, focusing specifically on marketing students. Building on existing research by Fernandez et al. (2024), which explores the cost-effectiveness and engagement potential of digital memes, this research aims to assess how memes influence students' emotional connection, trust in brands, and decision-making processes.
In the digital age, marketing strategies are evolving rapidly, with brands increasingly
utilizing online memes to engage younger audiences, particularly Generation Z. This study examines the relationship of online memes as a marketing tool on brand perception and purchasing behavior among university students, focusing specifically on marketing students. Building on existing research by Fernandez et al. (2024), which explores the cost-effectiveness and engagement potential of digital memes, this research aims to assess how memes influence students' emotional connection, trust in brands, and decision-making processes.
