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Figure no. 4: The Content Pyramid, Gary Vaynerchuk Source: GaryVee Content Strategy in Vaynerchuk, G. (2019). 4 Key B2B Marketing Strategies for 2019, January 5 (work cited)

Figure no. 4: The Content Pyramid, Gary Vaynerchuk Source: GaryVee Content Strategy in Vaynerchuk, G. (2019). 4 Key B2B Marketing Strategies for 2019, January 5 (work cited)

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Optimizing company's customer understanding in order to build more profitable relationships is a real challenge, and as marketers are preoccupied about customer insight and the creation of customer value accordingly, they need to consider the many lessons to learn from the various innovative players, better understanding the marketing's goal of del...