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Neste artigo, discutimos a objetificação e a subjetificação da mulher enquanto corpo do afazer doméstico pelo olhar de uma campanha publicitária. Com base na Análise do Discurso francesa, sob uma perspectiva interdisciplinar possível pela Linguística Aplicada, objetivamos analisar como a mulher foi discursivizada nessa materialidade, a qual foi cri...
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