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Female unemployment rates, 2008-2019. Source: OECD. Labor force statistics by sex and age.
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This article deploys the notion of ‘employable femininity’, by which we refer to the mystification along postfeminist lines of an idealized womanhood suitable to be employed and worked upon, in order to explore how women’s relation to employment is currently being articulated and contested in contemporary Spain. Structural transformations during ne...
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Citations
... This is also, and above all, due to the power structures that make it impossible for women to devote themselves to and reconcile different facets of their lives (such as careers, education, activism, leisure and motherhood) (Lommel 2024). The socio-economic organization of life in neo-liberal societies requires women to be/do everything as capitalism reproduces itself at the expense of women's many forms of labour (Rey-Araújo et al. 2023). This demand is glamourized in popular culture as a self-disciplining aspiration that never seems to bring women satisfaction, but which they must nevertheless achieve in order to supposedly be happy and recognized. ...
This exploratory study aims to analyse the perception that ‘new femininities’ have regarding the influence of popular media culture on identity, based on the experiences of a group of 30 women in Spain. By using the qualitative research technique of semi-structured individual interviewing and the feminist sociological analysis of the discourse, this article explores these new femininities’ (self-)perceptions across three key areas: media consumption habits, the portrayal of the new modern woman in the media and the social and personal impacts of media culture. The findings reveal significant divergences between interviewees who declare themselves feminists and those who disavow or distrust feminism in the extent they recognize the media’s capacity to impact their personal lives and influence their subjectivity and their feminine identity.