Figure - uploaded by Chakravarthi Narasimhan
Content may be subject to copyright.
Examples of promotional incentives

Examples of promotional incentives

Source publication
Chapter
Full-text available
Traditionally, promotional strategies include various forms of communications with the target consumers such as mass media advertising, targeted communications (advertising), monetary and non-monetary incentives provided to the channel intermediaries (trade promotion) and monetary and non-monetary incentives provided directly to consumers (consumer...