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Example videos in 9 video styles: (a) artistic, (b) challenge, (c) chatting, (d) game, (e) homelife, (f) how-to, (g) religious, (h) review, and (i) story.

Example videos in 9 video styles: (a) artistic, (b) challenge, (c) chatting, (d) game, (e) homelife, (f) how-to, (g) religious, (h) review, and (i) story.

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Loneliness threatens public mental wellbeing during COVID-19. In response, YouTube creators participated in the #StayHome #WithMe movement (SHWM) and made myriad videos for people experiencing loneliness or boredom at home. User-shared videos generate parasocial attachment and virtual connectedness. However, there is limited knowledge of how creato...

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Context 1
... reached a substantial agreement on the video styles during the discriminant analysis (í µí°¹í µí±™í µí±’í µí±–í µí± í µí± ′ í µí±˜í µí±Ží µí±í µí±í µí±Ž = 0.725, í µí± < 0.001). The resulted styles are presented in Table 2 and example videos can be found in Figure 2. ...

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Conference Paper
Full-text available
Loneliness threatens public mental wellbeing during COVID-19. In response, YouTube creators participated in the #StayHome #WithMe movement (SHWM) and made myriad videos for people experiencing loneliness or boredom at home. User-shared videos generate parasocial attachment and virtual connectedness. However, there is limited knowledge of how creato...