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Example of the Business Model Canvas concept (Osterwalder and Pigneur, 2011) applied to the start-up ImmobilienChat GmbH (reproduced with permission of copyright holder)
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Almost daily, new, digitally-based technological innovations emerge. Two prominent examples are augmented reality (AR) and virtual reality (VR). Innovation has long been identified as a key driver for competitive advantage, however, in today's fast-paced and globally-connected environment, technological innovation alone is not enough anymore. As a...
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... models are blueprints describing how firms create and capture value (De Reuver et al., 2009) and go about their daily business (Osterwalder et al., 2005). An example of a business model as applied in praxis is shown in Table 1. Hagl & Duane September 25 th , 2017 Exploring the impact of AR and VR on BMI in Germany -A conceptual framework 6 Business models have only become a prominent and publicly discussed topic in recent years (Teece, 2010). ...