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Example ASMR videos.
Source publication
Autonomous Sensory Meridian Response (ASMR) videos have become a popular video genre on YouTube and attracted millions of views every day. However, there is limited understanding in HCI and CSCW of how the ASMRtist community on YouTube leveraged the multi-sensorial stimuli to design the experiences of calm and relaxation and construct parasocial re...
Contexts in source publication
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... social attraction, 36.36% of the videos depicted the ASMRtist speaking directly to the viewer, and 31.82% of the videos show the ASMRtist simulating a back-and-forth conversation. For physical attractiveness, ASMRtists also placed themselves in front of the camera using medium closeup (51.14%, Figure 1 (a) and (b)) or closeup shots (9.09%, Figure 1 (c)) to simulate close conversational settings with the audience. These results demonstrate that ASMR is beyond just tingling sensations; ASMRtists used a combination of visual and audio triggers, in addition to the physical and social attraction, to deliver an experience of social connection. ...
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... social attraction, 36.36% of the videos depicted the ASMRtist speaking directly to the viewer, and 31.82% of the videos show the ASMRtist simulating a back-and-forth conversation. For physical attractiveness, ASMRtists also placed themselves in front of the camera using medium closeup (51.14%, Figure 1 (a) and (b)) or closeup shots (9.09%, Figure 1 (c)) to simulate close conversational settings with the audience. These results demonstrate that ASMR is beyond just tingling sensations; ASMRtists used a combination of visual and audio triggers, in addition to the physical and social attraction, to deliver an experience of social connection. ...
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... forged experiences of physical intimacy for viewers through touch and scenario triggers and physical attraction. This phenomenon can be seen in the prevalent use of the face-to-face modality and the closeup and extreme closeup camera shots (Fig- ure 1 (d)). Besides the physical closeness, touch interactions also triggered physical intimacy. ...
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... videos included the ASMRtist reaching towards the camera lens to simulate touching the viewer (Figure 1 (e)). In another 14.77% of videos, ASMRtists touched parts of their own body to generate body sounds. ...
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... another 14.77% of videos, ASMRtists touched parts of their own body to generate body sounds. This physical intimacy was often present in treatment scenarios, in which the ASMRtist performed a treatment or service on the viewer (26.14%, Figure 1 (f)), or intimate scenarios, where the ASMRtist pretended to be the viewer's romantic partner (17.05%). The results indicate that ASMRtists used ASMR interaction modalities and parasocial attractions to create intimate physical experiences. ...
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... of videos contained visual performance rather than static images accompanied by audio. 34.09% of videos include at least the ASMRtist's hands as they manipulate objects as a form of ASMR trigger for their viewers (Figure 1 (g)). 7.95% of videos contain only trigger objects without the ASMRtist themselves. ...
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... of videos contain only trigger objects without the ASMRtist themselves. For task attractiveness, ASMRtists present treatment or service activities such as a massage or makeup application (26.14% Figure 1 (h)), everyday activities such as playing cards (17.05% Figure 1 (i)), or Mukbangs such as eating and drinking. These results indicate that ASMR can be an experience of observing activities, supported by object manipulation, visual story-telling, and scenario building. ...
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... of videos contain only trigger objects without the ASMRtist themselves. For task attractiveness, ASMRtists present treatment or service activities such as a massage or makeup application (26.14% Figure 1 (h)), everyday activities such as playing cards (17.05% Figure 1 (i)), or Mukbangs such as eating and drinking. These results indicate that ASMR can be an experience of observing activities, supported by object manipulation, visual story-telling, and scenario building. ...
Citations
... These triggers are highly individualized and include whispered speech, non-verbal sounds such as nger tapping or crinkling, and personal attention roleplays such as the sounds of a haircut 1,3 . Videos purposed to induce ASMR, called ASMR videos, have become a popular video genre on YouTube and attract millions of views every day 4 . This re ects the subjective fact that experiencing ASMR induces psychological bene ts, including reduced stress, anxiety, depression, loneliness, and insomnia 1 . ...
... In total, 100 stimuli were prepared as the original ASMR-inducing stimuli (the stimulus set is available from the corresponding author). The properties of the stimuli were labeled according to the de nition of Bartolome et al. 4 and are summarized in Fig. 1 ...
... Abbreviation of face: face to face, mic: mic effect, treat: treatment or service roleplay, viewer: reaches to the viewer. The categorization was based on Bartolome et al. (2021). ...
Despite the growing research interest in the autonomous sensory meridian response (ASMR), research on the triggers that induce ASMR has been scarce. In particular, the role of visual triggers in ASMR induction remains largely unknown. The current study, using the newly developed stimulus set, showed that the enhancement of auditory-induced ASMR by simultaneously presented visual triggers is due to information about the source of auditory triggers and that ASMR can be induced by visual triggers alone. In Experiment 1, we assessed whether the congruency of auditory and visual triggers affected the experience of ASMR and found that the occurrence of ASMR was significantly more frequent in the condition in which these triggers were congruent than when they were incongruent. In Experiment 2, we assessed whether the visual trigger was capable of inducing ASMR by itself and found that, although the frequency of ASMR occurrence was lower in the visual trigger than the auditory trigger only, the visual trigger was single-handedly able to induce ASMR. The generalization of these findings is provided by the sufficient number of newly prepared stimuli that successfully induced ASMR within a short duration. These results may facilitate psychophysiological research on the properties of ASMR-inducing stimuli.
... ASMR videos have been investigated to study the emotional and physiological correlation with responses [7]. Aside from the tingling sensation, ASMR videos have been reported to relate to experiences of social connection and physical intimacy [2]. An online community of video sharing was found to have various ASMR videos created by ASMR artists looking for cultural and scientific legitimacy [8]. ...
Autonomous sensory meridian response (ASMR) is a type of video contents designed to help people relax and feel comfortable. Users usually retrieve ASMR contents from various video websites using only keywords. However, it is challenging to examine satisfactory contents to reflect users' needs for ASMR videos using keywords or content-based retrieval. To solve this issue, we propose a perceptual video retrieval system for ASMR videos and provide a novel retrieval user interface that allows users to retrieve content according to watching purpose and anticipated expectations, such as excitement, calmness, stress and sadness. An ASMR video perception dataset is constructed with annotations on affective responses after watching the videos. To verify the proposed video retrieval system, a user study is conducted showing that users can retrieve satisfactory ASMR contents easily and efficiently compared to conventional keywords-based retrieval systems.
... This work follows open, axial, and selective coding procedures to generate and verify modality and attractiveness subcategories. We randomly sample 200 videos from 166 ASMRtists for the grounded analysis [7]. The ASMRtist reaches to the viewer with their hands or tools in front of the camera Objects ...
ASMR (Autonomous Sensory Meridian Response) has grown to immense popularity on YouTube and drawn HCI designers' attention to its effects and applications in design. YouTube ASMR creators incorporate visual elements, sounds, motifs of touching and tasting, and other scenarios in multisensory video interactions to deliver enjoyable and relaxing experiences to their viewers. ASMRtists engage viewers by social, physical, and task attractions. Research has identified the benefits of ASMR in mental wellbeing. However, ASMR remains an understudied phenomenon in the HCI community, constraining designers' ability to incorporate ASMR in video-based designs. This work annotates and analyzes the interaction modalities and parasocial attractions of 2663 videos to identify unique experiences. YouTube comment sections are also analyzed to compare viewers' responses to different ASMR interactions. We find that ASMR videos are experiences of multimodal social connection, relaxing physical intimacy, and sensory-rich activity observation. Design implications are discussed to foster future ASMR-augmented video interactions.
... This work follows open, axial, and selective coding procedures to generate and verify modality and attractiveness subcategories. We randomly sample 200 videos from 166 ASMRtists for the grounded analysis [7]. The ASMRtist reaches to the viewer with their hands or tools in front of the camera Objects ...
ASMR (Autonomous Sensory Meridian Response) has grown to immense popularity on YouTube and drawn HCI designers' attention to its effects and applications in design. YouTube ASMR creators incorporate visual elements, sounds, motifs of touching and tasting, and other scenarios in multisensory video interactions to deliver enjoyable and relaxing experiences to their viewers. ASMRtists engage viewers by social, physical, and task attractions. Research has identified the benefits of ASMR in mental wellbeing. However, ASMR remains an understudied phenomenon in the HCI community, constraining designers' ability to incorporate ASMR in video-based designs. This work annotates and analyzes the interaction modalities and parasocial attractions of 2663 videos to identify unique experiences. YouTube comment sections are also analyzed to compare viewers' responses to different ASMR interactions. We find that ASMR videos are experiences of multimodal social connection, relaxing physical intimacy, and sensory-rich activity observation. Design implications are discussed to foster future ASMR-augmented video interactions.
Autonomous sensory meridian response (ASMR) is a type of video contents designed to help people relax and feel comfortable. Users usually retrieve ASMR contents from various video websites using only keywords. However, it is challenging to examine satisfactory contents to reflect users’ needs for ASMR videos using keywords or content-based retrieval. To solve this issue, we propose a perceptual video retrieval system for ASMR videos and provide a novel retrieval user interface that allows users to retrieve content according to watching purpose and anticipated expectations, such as excitement, calmness, stress and sadness. An ASMR video perception dataset is constructed with annotations on affective responses after watching the videos. To verify the proposed video retrieval system, a user study is conducted showing that users can retrieve satisfactory ASMR contents easily and efficiently compared to conventional keywords-based retrieval systems.
KeywordsASMRVideo retrievalUser interfaceUser perception
