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Consumer education and behavioural intention to use e-government services in Lebanon. We explore the effect of consumer education on the likelihood of increasing the behavioural intention to use e-government services in Lebanon in the context of initial learning experience . E-government refers to the use of information and communication technology...
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... Crosby and Taylor (1981) test and validate a significant increase in knowledge between pretest and posttest periods only for participants receiving the consumer education, and Bloom and Ford (1979) indicate that change is expected because of treatment (with no treatment, there is no change). In a similar study, Fakhoury and Aubert (2014) show that basic content-and process-oriented knowledge yields the most significant increase among four groups of participants with regard to their behavioral intentions to use e-government services in the context for initial learning experience. ...
The initial learning experience is crucial for understanding digital services adoption and usage diffusion. Using a UTAUTv2 model, we explore the effect of process- and content-oriented knowledge on behavioral intentions to use e-government services. The adoption of e-government systems is lower than desired in general and faces considerable resistance in many developing countries. Scholars suggest that more knowledge and better training are critical to increasing adoption and usage rates. We conducted a survey of 262 citizens in Lebanon to investigate how consumers cope with high and moderate levels of complexity during their initial learning experience with a technology-based product. The results show that a moderate degree of content- and process-oriented knowledge about e-government services during an initial learning experience improves usage habits, performance expectancy, effort expectancy, and facilitating conditions. The challenge for service providers is to understand consumers’ learning experience and coping strategies and to provide mechanisms that make the transition to e-services easier and more intuitive. This can be achieved by developing new infrastructure for e-services to facilitate easier access to e-government websites and to improve site performance. Marketers can also develop more effective communications that offer easy and flexible specific steps for using the portal.
... Moreover, as indirectly inferred from the literature stressing the role of education in the diffusion of e-services ( Akman et al., 2005;Al-Shafi & Weerakkody, 2009;Al-Sobhi & Weerakkody, 2011;Al Athmay, 2013;Beynon-Davies, 2005;Fakhoury & Aubert, 2014;Sio, Lai, & Pires, 2010;Suki & Ramayah, 2010;Venkatesh & Bala, 2008;Weerakkody & Choudrie, 2005), human capital is inversely related to the demand of e- government from citizens. The downtrend; i.e., negative trend, in the Human Capital Index (HCI) indicator in Lebanon may explain this result; however, further investigations should be pursued to understand this relationship. ...
Lebanon is making significant investments in e-government technology hoping to improve its citizens’ quality of life while decreasing corruption. This chapter will study the challenges and opportunities of achieving these objectives by implementing e- government technology in an emerging country and providing strategies and policy recommendations. A variety of important challenges facing e-government development in Lebanon have been identified. The focus is on prioritizing e-service citizen demand over government supply, on improving the strong technical resources available to reach as many citizens as possible specifically in rural areas, and on improving the overall development of e-government at the country level. This study is a longitudinal contribution aimed at extracting the common drivers of the e-services availability and diffusion across Lebanon by studying the relationship between demand and supply driven indicators. The authors empirically address the explanation of the e-government indicators and their correlation with the intention to use e-services. This quantitative study shows that only the technical infrastructure has a positive strong correlation with the behavioral intention to use e-services. The challenge facing the government is to understand the citizens’ demands and coping strategies and to provide the proper human and technical infrastructure that will facilitate the transition to e-services. This can be achieved by investing in a new e-services infrastructure allowing citizens to efficiently interact with the government. The government will hence achieve its objectives of better serving its citizens who will be involved in the design and use of public services thus ensuring the well-being of all.
... Moreover, as indirectly inferred from the literature stressing the role of education in the diffusion of e-services (Akman et al., 2005;Al-Shafi & Weerakkody, 2009;Al-Sobhi & Weerakkody, 2011;Al Athmay, 2013;Beynon-Davies, 2005;Fakhoury & Aubert, 2014;Sio, Lai, & Pires, 2010;Suki & Ramayah, 2010;Venkatesh & Bala, 2008;Weerakkody & Choudrie, 2005), human capital is inversely related to the demand of egovernment from citizens. The downtrend; i.e., negative trend, in the Human Capital Index (HCI) indicator in Lebanon may explain this result; however, further investigations should be pursued to understand this relationship. ...
Some firms are more active at using their tacit knowledge capital than others. This can affect innovation activities and improve performance among firms with corresponding resources. The current study critically examines the literature of tacit knowledge and introduces a novel concept - effectuation - to determine whether the interplay of these two dimensions can lead to positive results in a firm’s innovative capability. In particular, the purpose of this study is twofold: First, it proposes a better matching of tacit knowledge with innovative performance in organizations. Second, it puts forward that individuals with an effectual approach will improve the innovative capability among individuals in organizations. To achieve these purposes, 162 surveys from a service industry in Lebanon were collected and the Structural Equation Modeling (SEM) was used as a statistical methodology. The study concludes that there exist multiple tactics to innovation management which play an important role in embracing different perspectives in their analysis.
