Fig 2 - uploaded by Savita Ubba
Content may be subject to copyright.

Distribution of Articles over Time
Source publication
With the demand of organic food increasing with time, the authors have started dedicating their research on organic food consumption. The share of organic food in the food industry is also growing with time. Large number of factors including attitudes, subjective norms, intention to purchase, affect the behaviour of organic food consumers. The purp...
Similar publications
This study investigates consumer attitudes and purchase intentions towards organic food in the National Capital Region (NCR), a region characterized by diverse demographics and a growing market for organic products. The primary objective is to understand the factors influencing consumer behaviour towards organic food purchases and to identify the d...
Food safety and organic food consumption have been a major concern in recent years. More and more studies related to organic food consumption behavior have been published. Thus, a bibliographic analysis of these publications can provide broad insights and identify future research trends. The study analyzed 528 articles with 2,698 keywords related t...
The objectives of this study are threefold. First, we evaluate the applicability of the information–motivation–behavioral skills (IMB) model for predicting organic food purchase intention (OFPI) in adults with chronic conditions. Second, we examine the indirect effects of organic food knowledge, attitudes toward organic food purchase, and subjectiv...
Globally, food consumption has witnessed an evolving trend due to increase in health concerns, with consumers developing different perceptions, attitudes and intention towards purchase of organic product, rather than food produced using conventional agricultural practices. This research is designed to investigate the role of extant corpus conceptua...
The consumption of organic food fits into the sustainable development goals and constitutes a justification for the further development of organic farming. The research aimed to identify the most important limitations to the growth of organic food consumption in the Visegrad Group countries and to indicate the differences and similarities in their...
Citations
... The inclination of people towards consumption of organic food items is susceptible to the level of knowledge and accessibility of organic food. The preference of consumers towards organic food is increasing day by day which in turn is responsible for the attention by researchers (Ubba and Verma, 2017). Organic food is the food which is free from Indian consumers are living in a dynamic environment with new information pouring in each day. ...
... Organic food can be defined as, "the product of a farming system where the raw materials used in the product are grown through organic farming, without the use of chemical fertilizers, pesticides, or induced hormones" (Consumer Education and Research Centre, 2015). Several studies say that consumers are well known about organic food but the regularity in purchase of organic food is low as compared to non organic food (Roddy et al., 1996, Wandel and Bugge, 1997, Ubba and Verma, 2017. Hence, the organic food industry need to understand the various motives and barriers for organic food and their consumption. ...
... On addition to the concerns about conventional food, the health and environmental sensitivities of consumers, the increase of social knowledge, consciousness and education level and improvements in consumer income level have been effective in the increase of organic food consumption. Shashi et al., 2015;Tsai et al., 2015;Agovino et al., 2017;Savita & Verma, 2017;Chekima et al., 2017;Lian, 2017;Rana & Paul, 2017;Droian et al., 2017;Asif et al., 2018;Apaolaza et al., 2018;Hansen et al., 2018;Gomiero, 2018). On addition to these, consumers find organic foods more nutritious and tasty than traditional products. ...
... Foremost among these are high prices, deficiencies in consumer awareness and promotion, low availability (irregularity, limitations or lack of varieties) and consequently low consumption. (Chakrabarti, 2010;Xie et al., 2015;Bryła, 2016;Liobikienė et al., 2016;Du et al., 2017;Savita & Verma, 2017). The common view of the previous literature is that consumers prefer organic foods because they are safer, healthier, and sensually superior to their traditional alternatives, as they feed themselves and their families. ...
... Together with the perceived difficulties and eases in purchasing organic food products, past experiences are factors that determine behavioral intent and behavior. On many studies, it has been suggested that there is a positive relationship between the ability to control consumer behavior individually and the intention to purchase Bryła, 2016;Kapuge, 2016;Chekima et al., 2017;Hansen et al., 2018;Lian, 2017;Maichum et al., 2017;Droian et al., 2017;Savita & Verma, 2017;Asif et al., 2018). For this reason, we can suggest the following assumptions; ...
Consumer demand for organic foods has increased significantly in recent years in the world. Consumers are influenced by various internal/external factors when purchasing food products. The aim of this study is to determine the effects of knowledge variable on consumers’ purchasing or consuming behavior for organic foods together with other factors in Turkey (Hatay City). For this purpose, the effects of consumers’ organic product knowledge levels are examined within the frame of Theory of Planned Behavior. The data of 431 consumers analyzed in the model were collected in 2017 with a 21 scale questionnaire and analyzed with Structural Equation Model. According to the results of the model analysis, a significant part of the variance in consumers' organic food demand (61%) was explained by the organic food knowledge variable. Reducing consumption obstacles, along with efforts to increase the organic food knowledge of consumers, will increase organic demand. While trying to increase the supply of organic products especially in regions where consumers are concentrated, the food production sector should also focus on informing, raising awareness and promoting. The actual buying behavior in organic food products should be examined in more detail in terms of motivation sources and obstacles.