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This study investigates the visual objects that are used to either disclose or disguise the commercial nature of native advertising as news articles. We adopt a “material object” approach to explore the potential implications for journalism regarding transparency, trust, and credibility. Methodologically, this study used content analysis covering 2...
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... to say, the lead-items have fewer visual objects to be coded because they take only a little space on the website. Use of border 100 1 100 1 100 1 100 1 100 1 100 1 Different background colour 94 0 100 1 100 1 100 1 94 0 In the analysis of the full-page ad, we first analysed the disclosing objects (see Figure 2). The first feature we observed was the number of labels in each ad page. ...
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... The last decade found various billionaires, or "moguls," investing in news organizations as a form of both public service and, potentially, as a driver of profits (Kennedy, 2018). Many news organizations, both new and old, have primarily or partially funded themselves through the publication of native advertising, or branded content that looks and reads like traditional journalism (Ferrer-Conill et al., 2021;Li, 2022). Finally, as is the case with The Athletic, the emergence of venture capital-funded organizations within journalism created newsrooms that both aligned with journalistic norms, but also deviated from them (Usher, 2017). ...
Through the lens of disruptive innovation, the present study explores a potential model for local journalism—one that has proven particularly successful for sports journalism in The Athletic. The present study reports on in-depth interviews with Athletic employees across all facets of the organization ( n = 49), and argues that the key to The Athletic’s success is reflected in its emphasis on implementing a national infrastructure for local reporting, and employing journalists already embedded in local communities. The article concludes with a rudimentary rendering of how this model could be implemented for local news.
... Changes in marketing practices contradict the long-standing normative tradition of separating editorial and commercial content. Newsrooms must maintain their authority and autonomy from commercial actors (Ferrer-Conill et al., 2020;Harlow, 2017). ...
... It indicates that the commercial content aired takes on the form and function of editorial content. They attempt to recreate the user experience of reading news instead of advertising content (Ferrer-Conill et al., 2020). ...
YouTube has increasingly gained popularity among news media outlets. Numerous contents have been uploaded on news media official YouTube channels either in the form of regular or commercial news. In Indonesia, two national news media outlets, Kompas.com and Tribunnews.com, which initially focused on publishing their articles on their website, have employed so-called mobile journalists who can primarily produce and edit news videos for YouTube. This study is part of our research on the content industry in a disruptive era with mass media in Indonesia as a subject. This research aims to seek editorial and commercial content sources from mobile journalists and the considerations mobile journalists should make when creating editorial and commercial content for YouTube news channels. To answer these questions, we have identified the trending topics on social media and conducted a content analysis. In addition, we observed Kompas.com and Tribunnews.com YouTube channels and conducted interviews with the news editorial staff. The findings showed that regular news, trending and viral news, unique and in-depth reporting and online events, international news, Q&A with experts based on users' comments, and hot news from other YouTube accounts are the primary news sources for mobile journalists. These are utilized for either business purposes or
newsroom agendas. It also discusses what aspects the journalists must consider before producing editorial and commercial content on their YouTube news channels.
... A larger portion of the traditional advertising is conducted by advertising enterprises; however, the primary native advertising production originates from news organizations. Once news organizations accept commercial sponsors, creating native advertising and branding content becomes another responsibility of journalists (Ferrer-Conill et al., 2020). Here, journalists have the capabilities to create effective native advertisements, as it follows news style, layout, and forms (Zhou & Xue, 2019). ...
... The integration of advertising and news has broken long-held professional norms for editors and deprived journalists of reporting autonomy to a significant degree (Wang & Li, 2017). Moreover, critics argued that the rise of native advertising has influenced editors to face new realities that they may have to write unauthentic content (Ferrer-Conill et al., 2020). Hence, in the case news organizations take part in native advertising production activity, then it becomes challenging for journalists to follow the code of journalist professional ethics. ...
... Thus, to some extent, native advertising deceives people by mixing advertising messages within regular information (Ferrer-Conill et al., 2020). To ensure transparency and avoid deceptiveness, regulators have to update policy so that consumers' rights can be protected. ...
... Zamith, Mañas-Viniegra and N uñez-G omez (2021) use neuromarketing analysis of eye tracking to assess how users read combinations of headline, text and image. Ferrer-Conill et al. (2020) compare the visual features by which native advertising is distinguished from news items. This innovative study examines the contradictions between "coinciding" visual objects which help to mimic news articles such as "lead paragraph, text size, text font, text colour, background colour, authorship bylines, banners," and "disclosing" objects that identify and distinguish native advertising "use of borders, number and explanation of disclosures, stating the advertiser and their logos." ...
Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. The growth of sponsored content in digital journalism over the last two decades has attracted wide-ranging research into developing practices, arrangements and their industrial, cultural and societal consequences. This introduction to a special issue on sponsored editorial content discusses the phenomena and how it has been understood and addressed by academic researchers, industry practitioners, regulatory agencies and civil society stakeholders. The article discusses definitions and definitional debates, provides a mapping of research approaches and findings, and identifies paths for future research, including those developed by authors for this special issue.
Private news media worldwide are trying to develop pay models for their online news in order to survive in the competitive market. Faced with a worldwide crisis, it is vital to understand the news
business by imposing paid content. However, not all publishers can encourage their consumers to purchase or subscribe to paid content. The vast majority of customers are still unwilling to pay
for online news. Since the Covid-19 pandemic, several online media outlets in Indonesia have started to monetize their content. This study aims to investigate the intentions and factors that
young generations in Indonesia consider when deciding whether to pay for news material. This study utilized a questionnaire containing both close-end and open-ended questions to collect raw data. According to the findings of this study, media organizations have the potential to attract the audience to their paid-for content because students with no prior experience with paid content are considering paying for it in the future. However, media entrepreneurs must take several factors into account before applying pay models for millennials.
With the increasingly sophisticated improvements in artificial intelligence (AI) technologies in marketing communications, a gap prevails between heightened levels of excitement around it and high-level application. Consequently, this topic necessitates in-depth investigation to prepare for future changes. This study examines the role of AI in programmatic advertising through a quantitative content analysis of AI-enabled digital programmatic advertisements. Although the idea that sponsorship disclosure, appeals, and sentiments are important in persuasive messages has been documented, this study extends existing literature by examining these concepts within AI-enabled programmatic advertising. Sponsorship-linked marketing and congruence theory guided this study. The results showed that only about half of the ads revealed sponsorship information. Further, the brand-sponsor association was not clearly established in the ads. A sentiment analysis showed the prominence of positive sentiments in the ads. Additionally, the ads mostly used product- and consumer-focused appeals. Theoretical and research contributions and strategic marketing implications are discussed.
Content Design is advocated as one of the key factors influencing consumers' attitude and buying behavior. However, its real effects on sales performance remain largely unknown. We propose a research framework to evaluate the effect of content design on sales and empirically test its employability within the German magazine retail sector. To develop the research framework , we first derive a set of related success factors from several literature streams. We then conduct a content analysis of over 500 magazine covers and relate this data to real-life retail sales figures via linear mixed model analysis to investigate which aspects of content design affect sales. The findings point toward the usefulness of our proposed framework. They further indicate that in hedonic media consumption, the colors purple and blue, text-image congruence, wording that leads to ease of cognitive processing and promotional activities are pivotal in sales.
Building on the field theory, this study examined how disclosure of native advertising at popular U.S. news websites may relate to their organizations’ positions in the journalistic field. The study found divergent disclosure practices across websites, between language and visual disclosures, and between native ad links on the homepage and native ad posts on story pages within a website. Overall, older organizations with more Pulitzer awards and younger organizations with relatively more Pulitzer awards and social media followers seemed to execute clearer disclosure. Moreover, the organizations with more Pulitzer awards seemed to impose a clearer disclosure language on native ad links at gateway locations than those with fewer awards but lessened disclosure of native ad posts on the landing pages. The older news websites with more social media followers adopted an obscurer disclosure language of native ad links but distinguished native ad posts more once audiences landed on the content page. This study recommends media effect scholars take a holistic approach to assess ad recognition and suggest publishers build on cultural capital as an ultimate defense against heteronomous forces.
