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Dilbert And The Blockchain, in the Dilbert principle originally published in November 1995 to mock the hype development of the databases ( " SQL database " was used instead of " Blockchain " ) and adapted in May 2015 to fit the current blockchain hype cycle (Ken Tindell mashup adaptation from Scott Adams, 1995/2015)
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The Internet provided the world with interconnection. However, it did not provide it with trust. Trust is lacking everywhere in our society and is the reason for the existence of powerful intermediaries aggregating power. Trust is what prevents the digital world to take over. This has consequences for organisations: they are inefficient because tim...
Contexts in source publication
Context 1
... As a result, strong hierarchies where manag- ers constantly control employees' work are ineffective. Regardless of how well they structure unified working systems, they do not make sense. It can only lead to constant clash between executives and employees. In order to depict this issue more clearly, Don Tapscott describes the following cartoon of Fig. 4. featuring the famous Dilbert by Scott Adams [10]. The cartoon illustrates well the problem that managers often rise to a position where they lack the knowl- edge to decide. With strong hierarchies where communication mostly to top-down, it results in ineffective leadership and unsuitable strategies. Blockchain gives organisations the ...
Context 2
... to trust his employee to do the job well. Even for a similar result, the 'boss' often tries to force his perspective and refuses to acknowledge 'different practices of doing things' [24]. This old conception of structuring work hinders efficiency and effectiveness within the organisation. This is exactly what is implied by the Dilbert cartoon of Fig. 4: because organisations members lack engagement and managers lack expertise, good ideas are often never ...
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... Blockchain innovation can moderate certain dangers related with the potential side effects of frauds by making a more trustable digital environment. A blockchain-based system can inspire stakeholders to work in an open and collective environment where they demonstrate trustworthiness and honesty [21]. As instance, asymmetry in data (where similar data for a candidate does not exist) acts as an inspiration for click frauds that can be tended to in an environment built upon blockchain. ...
... Chartier-Rueg & Zweifel, (2017).20 Holacracy, (2022). ...
Blok zincir teknolojisi uygulamaları iş dünyasında finans, kanun yaptırımı, eğitim, sağlık hizmetleri, tedarik zincirleri ve üretim dâhil olmak üzere farklı alanlarda kapsam ve hacim olarak genişlemeye devam etmektedir. Önemi gittikçe artan bir ivmeyle hem nitel hem de nicel anlamda iş dünyasında yönetim ve strateji açısından değişime ve dönüşüme yol açmaktadır. Bu değişim sadece iş dünyasında değil, iş dünyasına yönetici yetiştiren işletme fakülteleri ile diğer ilgili eğitim kurumlarının müfredatlarının değişimini zorunlu kılmaktadır. Bu bölümde, blok zincir teknolojisinin iş dünyasına yönetim ve strateji açısından etkileri, faydaları, zorlukları, hangi değişim ve dönüşümlere yol açtığı, bu değişim ve dönüşümlere istinaden üniversitelerin eğitim birimlerine ders olarak eklenmesi ya da farkındalık ve bilgi düzeyinin artırılmasına yönelik düzenlenen eğitim, konferans ve benzeri etkinliklere artan ilgi ve verilen önem ele alınmış olup, bu bağlamda konunun aydınlığa kavuşturulması amacıyla hem literatürden sağlanan bilgiler hem de üniversitelerin Bologna ya da sosyal medya platformlarından sağlanan bilgiler birlikte değerlendirilmiştir. Blok zincire geçmek isteyen işletmelerin çok sayıda ticari, teknik, yönetsel ve etik zorlukla (transfer hataları, koordinasyon zorlukları, sınırlılıklar, dolandırıcılık ve yasa dışı faaliyetler gibi) karşı karşıya oldukları görülmektedir. Ayrıca, akıllı sözleşmelerin kullanılması, kararların geliştirilmesi, yürütülmesi ve değerlendirilmesi süreçlerinin her birinin otomatik ve geri döndürülemez hâle gelmesi sebebiyle işletmelerin stratejik yönetiminin etkilendiği, örgütsel tasarımın değiştiği ve dolayısıyla işletmenin çevikliği ile yakından ilişkili bulunan holakrasi yönetim modeli olarak adlandırılan yeni bir örgütsel yönetim biçiminin ortaya çıktığı bulgularına ulaşılmaktadır. Diğer taraftan, blok zincir teknolojisinin ademi-merkeziyetçi yapısı ile ilgili olarak örgütlerin organizasyon iş modeli yeniliklerinin nasıl etkilendiğine ilişkin araştırmaların henüz yeterli düzeyde olmadığı görülmektedir. Dolayısıyla bu konuda yönetim organizasyon bilimi tarafından yapılacak daha ayrıntılı araştırmalara ihtiyaç bulunmaktadır.
... Given all of these drawbacks, this research considers the possible effects of deploying a blockchain infrastructure in any form of organization, particularly in the context of management. Furthermore, blockchain technology appears to be able to address such problems since it offers security, transparency, and decentralization through its distributed and unchangeable ledger (Chartier-Rueg et al., 2017). Employees who are working under competent leadership use resources effectively and efficiently. ...
This book takes a diverse perspective on the blockchain-driven supply chain and
attempts to delineate its various facets. The book primarily focuses on 12 significant
aspects of blockchain-driven supply chain. Chapter 1 of the book focuses on
explaining as to what is the architecture of the blockchain and blockchain-driven
supply chain. The chapter briefly describes the blockchain and focuses on using
Blockchain Technology in Smart Contracts and Supply Chains. We all know that the
functioning of a supply chain builds on three essential flows: materials, information,
and finances. Keeping in view these three flows, the first chapter explains the artefact
of Blockchain-Enabled Smart Contracts. The chapter can help businesses understand
how blockchain can improve contractual processes and make procurement and
payments a swift transaction. Chapter 2 focuses on understanding the relevance of
the antecedents of supply chain collaboration in the era of BCT and highlights the
opportunities and challenges for BCT implementation in SC networks. It reviews
some of the critical antecedents of SCC considering the BCT implementation and
explains how SC partners may leverage these technologies to enhance the network’s
collaborative advantage. It contributes to the domain of SCC by extending the
perception of underlying constructs of SCC when viewed in conjunction with the
BCSCM and motivating the researchers to reconsider the idea of SCC to benefit the
SC partners in the network.
Chapter 3 builds on the argument that scholastic literature is ambiguous on the
impacts of BCT on SC resilience directly and through other essential strategies like
SC mapping. The chapter explores blockchain-driven supply chain’s influence on
supply chain resilience. It operationalizes supply chain resilience as the constituent
of 3Rs (Readiness, Response, and Recovery) and suggests a framework linking
blockchain-driven supply chain with these three cords of supply chain resilience.
The chapter can help understand the innate complexities associated with BCSCM
and SC resilience. Another facet of resilience has been explained in the later part of
the book in Chap. 14, with a special focus on the role of a firm’s intellectual capital in
capitalizing BCSCM for Supply Chain Resilience. This chapter can help reader
understand the role of the human in the supply chain.
One of the long-standing issues firms are dealing with is inventory visibility and
management. Despite significant development in supply chain management
technologies, many aspects of inventory management are yet to be resolved. In this regard, Chap. 4 of this book explains the instrumentality of blockchain technology in managing the supply chain. A brief discussion on the role of blockchain in
inventory management has been given in the chapter, followed by recent
developments in the field. Adopting blockchain in supply chain management is a challenging task that
greatly depends upon the employees in the organization. To make the employees
ready to accept the change, leaders have to adopt transformational leadership. Using
leadership, organizations can provide the vision to employees to pursue the adoption
of blockchain technology. Additionally, through leadership, organizations can
address individual roadblocks hampering the adoption of blockchain. Chapters 5
and 6 have been allocated to explore the role of leadership in blockchain adoption.
Chapter 5 deals with the transformational leadership-blockchain adoption paradox
and explain what could be the most viable leadership style for blockchain adoption.
Whereas Chap. 6 reviews the extant literature on the linkages among leadership,
blockchain, and supply chain management. This chapter explains how businesses
may successfully introduce and integrate blockchain technology into the management of their supply networks through the role of leadership. As mentioned earlier,
traceability has been a core issue supply chains are dealing with. Be it the horse-meat
scandal or the COVID-led disruptions, the visibility has always been an issue if the
supply chain managers. In this regard, Chap. 7 undertakes a thorough discussion on
supply chain traceability with a special focus on the food sector and highlights some
of the loopholes in existing technologies, which can be overcome by BCT. The
chapter can be a wonderful read for those interested in the application of blockchain
for SC traceability.
Firms heavily rely on their supply chains for innovation especially open
innovation. Chapters 8 and 9 of the book have been dedicated to explaining the
diverse role of BCSCM in open innovation. The former (Chap. 8) offers a Supply
Chain Open Innovation Networks (SCOINET) framework backed by blockchain.
SCOINET can help guide policymakers to develop open innovation networks for the
supply chain and other functions. The later (Chap. 9) explores the linkage of
BCSCM with the open innovation.
Despite an increasing focus on supply chain resilience, sustainability has not lost
its importance. We can see increasing pressure on firms from outside and inside
sources to have more responsible and sustainable supply chains. Keeping in view the
significance of the topic, three interrelated chapters (Chaps. 10–12) explore the
various role of BCSCM in sustainability. Chapter 10 of the book examines the
role that a blockchain-driven supply chain can play in improving firm sustainability.
The conclusive argument of the chapter is that blockchain can be instrumental in
making a firm more sustainable. Chapter 11 focuses on the Role of Blockchain
Technology Adoption between Sustainability-Related Supply Chain Risks and
Triple Bottom Line Performance. Whereas Chap. 12 proposes a framework
illustrating the role of Intellectual Capital in Implementing Blockchain
Technology-driven Sustainable Supply Chain.
Chapter 13 has been dedicated to explaining blockchain technologies’ position
and role in Industry 4.0. It provides an overview of Industry 4.0 and related technologies. The chapter also highlights obstacles that may give rise to future areas
of study in B.Sc. and I4.0. Last two chapters of the book take a diverse approach.
Chapter 15 critically reviews the marketing, supply chain management, and
blockchain literature and explains the benefit from a blockchain-driven supply
chain. The chapter also discusses the application of blockchain technology in
marketing and the way it could disrupt the marketing mix and processes. This
chapter could be useful in understating the role of a blockchain-driven supply
chain in forecasting customer demands, enhancing the traceability and transparency
of transactions, improving customer trust, and reduce transaction risks. The last
chapter takes a macro approach and explains the linkage of Blockchain-Based
Digital Economy and Industry 4.0.
xii Introduction
Before concluding, it is important to highlight the two aspects of the blockchaindriven supply chain that must be explored. First is Interoperability across BCSC
networks, which refers to the ability to trade, review, and access data across many
blockchain networks without the involvement of a mediator. Secondly, the
challenges, the grey or dark side of the blockchain, from the perspective of
capitalizing on the true strength of the technology.
... Given all of these drawbacks, this research considers the possible effects of deploying a blockchain infrastructure in any form of organization, particularly in the context of management. Furthermore, blockchain technology appears to be able to address such problems since it offers security, transparency, and decentralization through its distributed and unchangeable ledger (Chartier-Rueg et al., 2017). Employees who are working under competent leadership use resources effectively and efficiently. ...
The emerging trends in blockchain-driven supply chain management (BCSCM) have gained popularity among practitioners in recent years. The growing scholarly interest in this discipline has unveiled various supply chain management practices; however, there is an implicit gap concerning exploring the role of contextual factors that influence the blockchain-driven supply chain. The current chapter contributes to the literature by investigating the impact of leadership on blockchain that would radically improve supply chain management. In this chapter, we review the extant literature on the linkages among leadership, blockchain, and supply chain management. Over and above, the main objective is to understand the mechanism that how businesses may successfully introduce and integrate blockchain technology into the management of their supply networks through the role of leadership.KeywordsLeadershipBlockchainSupply chainBlockchain-driven supply chain
... Given all of these drawbacks, this research considers the possible effects of deploying a blockchain infrastructure in any form of organization, particularly in the context of management. Furthermore, blockchain technology appears to be able to address such problems since it offers security, transparency, and decentralization through its distributed and unchangeable ledger (Chartier-Rueg et al., 2017). Employees who are working under competent leadership use resources effectively and efficiently. ...
This chapter aims to demonstrate how implementation of blockchain-driven supply chain can improve traceability in the food supply. The five cases included in this chapter, three from a South Asian country and two from Europe, elaborate chapter’s central argument. Even though the supply in European countries is well regulated and documented but still faces legal issues like counterfeit products and undisclosed product ingredients. The situation is worst in South Asian countries, where traceability of information from the point of origin to the selling point is even more difficult. Such non-traceability results in ethical and legal issues, other than customer trust issues. Authors suggest that block chain-driven-supply chain could be the ultimate solution to traceability issues in the food supply chain. Information processing theory operates at the backend to support the notion of traceability. Finally, a food supply chain model via blockchain technology is proposed to handle the issue of traceability.
... They can, for instance, make it easier to issue purchase orders, track product delivery, confirm receipt, and automatically release funds when a transaction is completed. Process simplification lowers lead times, quickens transaction times, and boosts SRM's general efficiency (Chartier-Rueg & Zweifel, 2017). ...
Smart contracts have become a game-changing tool for improving supplier relationship management (SRM) efficiency and transparency within the blockchain ecosystem. This study aims to understand better how intelligent contracts facilitate supplier-buyer communication, increase accountability, and streamline procurement procedures. The study's primary goals are to examine the advantages and difficulties of smart contracts in supply chain management (SRM), explore how they affect supply chain operations, and determine how these findings may affect industry standards and regulatory frameworks. A review methodology based on secondary data amalgamates extant literature and empirical research on smart contracts for supply chain management. Important discoveries show that smart contracts promote efficiency and cooperation in SRM by automating contract execution, improving transparency, and enabling trustless transactions. To fully utilize intelligent contracts in SRM, however, obstacles, including regulatory ambiguity, scalability constraints, and interoperability concerns, must be resolved. Implementing smart contracts in SRM will require clear regulatory frameworks, the development of standards and interoperability, and funding for research and teaching.
... The concept of immutability within blockchain means that present records in the blockchain network may not be altered, which means that the system does not depend on the trust of humans to secure data from unauthorised access (Chartier-Rueg & Zweifel, 2017;Katuwal et al., 2018). Public and private keys within the blockchain allow it to restrict access to different parties within the network so that there is some form of control of who has access to what data. ...
The Coronavirus (COVID-19) pandemic has imposed new challenges to healthcare
systems as well as to the provision of healthcare services. These challenges have
affected and continue to affect the healthcare systems’ stakeholders. Consequently,
these stakeholders are forced to adjust and manage new challenges related to healthcare
services delivery arising from the pandemic. Thus, many healthcare institutions and
other stakeholders have resorted to Information and Communication Technologies
(ICTs), in their quest to build resilience in the face of the negative repercussions
of the pandemic.
In broad terms, resilience can be defined as the capacity to cope with, adjust to,
and potentially transform amid change and uncertainty (Heeks & Ospina, 2015).
Healthcare Systems have three distinct components: structure (structural components
and the relations amongst them), process (functions), and properties. Heeks & Ospina
(2015) cautioned that resilience is neither a systemic structure nor a systemic process,
but a systemic property. Thus, the adaptive capacity of healthcare systems should
not be drawn simply from the structural elements but also from the properties of
those elements in a systemic combination (Norris et al., 2008).
Information and Communication Technologies play an important role in building
adaptive healthcare systems. Thus, the title of this book, “Building resilient healthcare
systems with ICTs” implies the building of adaptive healthcare systems using
ICTs. In this case, ICTs are seen as the enablers of such resilience. Information and
Communication Technologies can help stakeholders in healthcare services delivery
to swiftly respond to healthcare disasters and be adequately prepared for future
adverse events. Furthermore, ICTs can also strengthen healthcare institutions to
withstand external shocks. In the context of the Covid-19 pandemic, there has been
many ICT-led interventions to monitor the spread of the disease, hospital admissions,
and compliance with safety regulations, to name a few. The common denominator
of all these interventions is that they enable stakeholders in the management of the
disease to make informed decisions to curb the disease. Hence, there is evidence
that ICTs can be one of the components of building resilient healthcare systems. This book is intended for stakeholders who are involved in the design and
implementation of healthcare systems. These include but are not limited to
policymakers, researchers in healthcare, healthcare professionals, Information
Technology (IT) professionals, and health care managers. This book will also be
beneficial to anyone who may want to get insights into building resilience using ICTs.
The book is organized into ten chapters. A brief description of each of the
chapters follows:
Chapter 1 investigated the implementation of a visual telerehabilitation protocol
during the COVID-19 pandemic in Italy. In March 2020, the Italian Government
declared the state of lockdown to curb the spread of COVID-19 pandemic. This
led to many challenges in the provision of rehabilitation services to people with
disabilities. Consequently, there was a transition to the telematic provision of
healthcare as an adaptive approach to the constraints posed by the pandemic. In
the visual rehabilitation field, the lack of international guidelines for telematic
rehabilitation led to pioneering interventions which were challenged by difficulties
in the use of technological devices by visually impaired individuals. The purpose
of this chapter was to identify the peculiar features that could enable the provision
of visual telerehabilitation during the pandemic by analyzing the procedures
followed in the implementation of a visual telerehabilitation protocol in Italy and
the outcomes thereof.
Chapter 2 explored the various semiotic resources created with the aid of digital
technologies and deployed by the Nigerian Center for Disease Control (NCDC) across
digital platforms to combat the COVID-19 pandemic. Applying the Kress and van
Leeuwen’s social semiotic theory to 12 NCDC’s images sourced online, the chapter
demonstrated that the semiotic resources shared by the NCDC on hygiene practices
to fight COVID-19 have the potential of broadening the scope of interpretation,
meaning and understanding of COVID-19, health problems, medical practices on
accounts of the texts’ representational, interactional, and compositional structures,
thereby helping in building a vibrant healthcare system in Nigeria.
Chapter 3 posits that in the current context of the COVID-19 pandemic, many
healthcare institutions have resorted to eHealth to manage the disruption in healthcare
brought by the pandemic. However, the extent to which eHealth has been used in
the context of the COVID-19 pandemic has not been widely investigated. Therefore,
the study reported in this chapter sought to systematically review research trends
on the use of eHealth in the context of the COVID-19 pandemic era, the theoretical
underpinnings of the studies on the use of eHealth in the context of the COVID-19
pandemic, and the contributions made by these studies. Findings revealed that most
studies focused on the ‘health in our hands’ and ‘interacting for health’ components
of eHealth while none of the studies focused on the ‘data enabling health’ component.
In addition, none of the reviewed studies used a theoretical framework. Albeit the limitations of these studies, they shed light on the use of eHealth applications for
patients’ data management and the provision of telemedicine in the fight against
COVID-19.
Chapter 4 investigated the use of digital technologies as a response to the
COVID-19 Pandemic in Sub-Saharan countries. The study explored possible ways
towards building an open, inclusive, and secure digital ecosystem using digital
technologies to create awareness of the Coronavirus pandemic. The qualitative
approach and critical discourse analysis were adopted to critically analyze the effects
of digital technologies in the healthcare sector of the Sub-Saharan African region
while the technology determinism theory was used as the theoretical lens of the
study. This study advocated the use of digital technologies as an effective tool to
disseminate information about infectious diseases to the citizens of the Sub-Saharan
African region.
Chapter 5 investigated factors that led to the successful implementation of
mobile health interventions for public healthcare in the East African Community
(EAC) and lessons learnt from these implementations that could assist in devising
successful mHealth interventions. The findings of this study revealed that forging
partnerships with key stakeholders, adapting mHealth interventions to the cultural
context, leveraging local opportunities, involving users in the design phase of
mHealth interventions, planning for sustainability of mHealth interventions from
the design phase, having a policy framework, and a monitoring system to guide
mHealth activities, are key factors that led to the success of these interventions.
Chapter 6 reported the results of a study which evaluated the impacts of an
mHealth system named Cstock on the supply chain management of medical
supplies in village clinics of Mangochi district in Malawi. The study found that
Cstock mHealth was used for requesting health products, supply, and resupply from
healthcare facilities. In terms of quality, it was reported that the Cstock system was
fast, easy to learn, and rarely displayed error reports. Besides, Cstock mHealth
yielded positive impacts through time and cost savings, improved communication,
availability of essential medical stocks at all levels of the supply chain, and improved
data visibility for decision-making. However, poor network coverage, lack of power
source for charging phone batteries, absence of monetary incentives, and lack of
technical support, compromised the effective utilisation of the Cstock system. The
chapter offers insights to policy makers, implementers, and research practitioners
on how to build resilience in the management medical supply chain in a primary
healthcare setting through the use of innovative mHealth technology.
Chapter 7 investigated the reliability of performance factors for evaluating
Electronic Health Information Systems (EHIS). The chapter posits that assessing
Information System functions performance like EHIShas been an issue for Information
Systems executives who continue to seek evidence for returns on information technology investments. Apparently, there is no fit-it-all standard performance
evaluation approach designed for evaluating EHIS because choosing between
indicators is dependent on values and objectives that informed the evaluation. In
this chapter, different approaches for Information Systems performance evaluation
and EHIS evaluation were assessed to establish factors that should be incorporated
in performance evaluation. A questionnaire was used to collect data in 15 districts
of Uganda based on the identified evaluation factors. Thus, this study established
that Net Benefits, Quality of System, Quality of Information, System Use, Quality
of Service, Organisational factors, Personnel factors, User Satisfaction, can be used
as the measurements of the resilience of EHIS.
Chapter 8 investigated the impediments to mHealth adoption in Burundi. A
survey was conducted with 212 healthcare professionals from 48 primary healthcare
centres in Burundi. The findings reveal that although there is a high acceptance of
mHealth capabilities from the primary healthcare workers, a host of factors mitigate
against the implementation of mHealth interventions in Burundi. Amongst these are
lack of skills to develop mHealth applications, high cost of mobile devices, low rate
of cellphone and other mobile devices penetration, unreliable network coverage in
rural areas, and a high cost of network connection. These factors have a low effect
size on the acceptance of mHealth capabilities by primary healthcare workers in
Burundi. Besides these impediments, the chapter also proposes partnerships between
Burundi’s Ministry of Health and mobile service providers, extensive consultation
with potential users of mHealth systems, and a performance-based system, as the
additional factors that need to be considered for the successful implementation of
mHealth projects in Burundi.
Chapter 9 investigated the adoption of blockchain to support the National Health
Insurance Implementation (NHI) in South Africa using the integrative literature review
approach. The chapter highlighted that the South Africa’s healthcare sector currently
makes use of skewed healthcare financing systems, which makes it difficult to have
a convergent healthcare scheme such as the NHI. Therefore, the chapter proposed
that a new healthcare financing system is developed based on Artificial Intelligence
(AI) and blockchain algorithms with embedded deep learning capabilities to facilitate
the implementation of the NHI in South Africa. It is anticipated that the proposed
healthcare financing system as depicted in this chapter will help build resilience in
South Africa’s healthcare financing system.
Chapter 10 depicted the nexus between social network security, healthcare
systems, and resilience. Online platforms users including health systems’ users
(patients, doctors) are worried about their privacy being violated. While the users
of social media enjoy the opportunity to learn, connect and share, their privacy
on those platforms is at risk. A possible cause of this is the information privacy
paradox, which describes a disconnection between users’ stated concerns and actual behaviour. The chapter reported the results of a pilot study which sought to explain
self-disclosure in Social Network Sites by determining the relationships between
constructs of the Information Privacy paradox. Through Partial Least Squares
structural equation modelling, the study revealed that the derived model explains
32.9% of the user’s self-disclosure intention on Social Network Sites. The findings
have implications that need to be considered when building resilience in the provision
of online healthcare through social media.
... The concept of immutability within blockchain means that present records in the blockchain network may not be altered, which means that the system does not depend on the trust of humans to secure data from unauthorised access (Chartier-Rueg & Zweifel, 2017;Katuwal et al., 2018). Public and private keys within the blockchain allow it to restrict access to different parties within the network so that there is some form of control of who has access to what data. ...
The National Department of Health aims to provide good quality healthcare to all citizens and especially those who cannot afford proper healthcare through the implementation of the National Health Insurance (NHI). This will be done by pooling funds to establish a social solidarity fund for all citizens in need of healthcare regardless of their socio-economic status. The South African healthcare sector currently makes use of skewed healthcare financing systems, which makes it difficult to have a convergent healthcare scheme such as the NHI. Therefore, it is proposed that for the implementation of the NHI in South Africa, a new healthcare financing system, is developed based on artificial intelligence (AI) and blockchain algorithms with embedded deep learning capabilities. It is anticipated that the proposed healthcare financing system will help build resilience in South Africa's healthcare financing system.
... Blockchain technology can alleviate many risks associated with click fraud by developing a secure digital marketing environment for customers and brands alike. The proposed blockchain-based system can persuade stakeholders in the digital marketing industry to function in a collaborative environment where each party upholds integrity and honesty (Chartier-Rueg and Zweifel, 2017). For instance, information asymmetry can mitigate click fraud in a blockchain ecosystem. ...
The aim of this study is to offer some suggestions to both the tourism industry and the practitioners in terms of making wine tourism and wine supply chain more transparent and traceable. From this point of view, in the current study, in which the blockchain technology in wine supply chain is examined, first the technology of block chain has comprehensively been assessed, and later the operational principles of blockchain technology are discussed. Afterwards, the blockchain technology was attempted to be integrated into wine tourism and wine supply chain. Hence, a new model was proposed. In this respect, the outputs that can be obtained via the use of blockchain technology in wine tourism and wine supply chain are revealed in this study.
... Blockchain technology can mitigate certain risks associated with the potentially devastating impact of click fraud by creating a more trustworthy digital marketing environment for consumers and brands alike. A blockchain-based platform can motivate stakeholders in the advertising industry to operate in an open and collaborative environment where each party acts with honesty and integrity (Chartier-Rueg and Zweifel, 2017). For example, information asymmetry (i.e., when one party has more or more accurate information than the other party) is one of the motivations for click fraud which can be addressed in a blockchain ecosystem. ...
The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes. Simultaneously, new technologies have altered the dynamics of brand marketing, enabling a broader reach and more personalized targeting aimed at increasing brand trust and enhancing customer loyalty. Today, the Internet allows marketers to penetrate deeper into their existing markets, create new online marketplaces and to generate new demand. This dynamic market engagement uses new technologies to target consumers more effectively. In this conceptual paper, we discuss how blockchain technology can potentially impact a firm's marketing activities. More specifically, we illustrate how blockchain technology acts as incremental innovation, empowering the consumer-centric paradigm. Moreover, blockchain technology fosters disintermediation, aids in combatting click fraud, reinforces trust and transparency, enables enhanced privacy protection, empowers security, and enables creative loyalty programs. We present six propositions that will guide future blockchain-related research in the area of marketing.