Figure 1 - Application of Digital Nudging in Customer Journeys – A Systematic Literature Review

Digital nudging along the customer journey (based on Schneider et al., 2018) and Lemon and Verhoef, 2016).

Reference

Application of Digital Nudging in Customer Journeys – A Systematic Literature Review - Scientific Figure on ResearchGate. Available from: https://www.researchgate.net/figure/Digital-nudging-along-the-customer-journey-based-on-Schneider-et-al-2018-and-Lemon_fig1_333149840 [accessed 3 Feb, 2023]

Caption

Figure 1. Digital nudging along the customer journey (based on Schneider et al., 2018) and Lemon and Verhoef, 2016).

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<a href="https://www.researchgate.net/figure/Digital-nudging-along-the-customer-journey-based-on-Schneider-et-al-2018-and-Lemon_fig1_333149840"><img src="https://www.researchgate.net/profile/Armando-Schaer/publication/333149840/figure/fig1/AS:792197318328323@1565885967666/Digital-nudging-along-the-customer-journey-based-on-Schneider-et-al-2018-and-Lemon.png" alt="Digital nudging along the customer journey (based on Schneider et al., 2018) and Lemon and Verhoef, 2016)."/></a>