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Figure 1 - Application of Digital Nudging in Customer Journeys – A Systematic Literature Review

Figure 1. Digital nudging along the customer journey (based on Schneider et al., 2018) and Lemon and Verhoef, 2016).
Digital nudging along the customer journey (based on Schneider et al., 2018) and Lemon and Verhoef, 2016).
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