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Diffusion of Innovation: 'The Chasm' and 'The Tipping Point' Once the 'The Tipping Point' has been reached, the marketing of high-tech and innovative products requires a leap across 'The Chasm.' If successful, product sales will increase dramatically after reaching the 'Tipping Point.' If not, the product will most likely not reach the mainstream consumer. SOURCE: Adapted from Roger's Diffusion of Innovation (1962), Moore's Crossing the Chasm (2002) and Gladwell's The Tipping Point (2000)
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This investigation explored the Welsh Life Sciences (LS) sector through a Grounded Theory approach. Semi-structured interviews with senior stakeholders from academia, government, industry, NHS Wales, third sector and professional institutions were conducted. A conceptual framework was developed to help understand the complex interactions within the...