Differences in the assessment of the cognitive attribute dimension of the city's image depending on the age of the respondent (Kruskal-Wallis test)

Differences in the assessment of the cognitive attribute dimension of the city's image depending on the age of the respondent (Kruskal-Wallis test)

Source publication
Article
Full-text available
Purpose: Image is one of the key issues in city marketing and branding. City image studies are essential tools for urban planners, social researchers as well as political decision-makers and local authorities aiming to understand how people perceive the urban space in which they live. The objective of this article is to identify the image of voivod...

Context in source publication

Context 1
... and well-known, recognisable residents/celebrities from the city (H=47.33; p<0.000) (Table 4). Regarding the evaluation of other attributes analysed, no differences were found based on respondents' age (p>0.05). ...

Similar publications

Conference Paper
Full-text available
Purpose: The purpose of the article is to characterize Generation Z in terms of expectations towards work and employers, and to identify manifestations of commitment declared by representatives of this generation. Design/methodology/approach: A review of the literature in the area in question was conducted, and the results of a survey of people rep...