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Differences in the assessment of the city's holistic image depending on the age of the respondent (Kruskal-Wallis test)
Source publication
Purpose: Image is one of the key issues in city marketing and branding. City image studies are essential tools for urban planners, social researchers as well as political decision-makers and local authorities aiming to understand how people perceive the urban space in which they live. The objective of this article is to identify the image of voivod...
Context in source publication
Context 1
... results of the Kruskal-Wallis test (H=9.65; p<0.01) confirmed the statistical significance of differences in the assessment of the city's image by residents in the individual age categories labelled as codes 1, 2, and 3 (Table 2), which allowed for a positive verification of H1. The average rating of the overall positive image of the city increases with the age of respondents and is highest among residents over 55 years old. ...Similar publications
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