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Developing model of Internet marketing on E-Commerce 

Developing model of Internet marketing on E-Commerce 

Source publication
Conference Paper
Full-text available
Electronic Commerce (E-Commerce or EC) is possibly the most promising application of information technology witnessed in recent years. E-Commerce has been defined in several ways depending on the context and research objective. In this study, We proposed a research model that suggested five factors in internet marketing: keyword, internet auction,...

Context in source publication

Context 1
... information network technology is developing and is applied; E-Commerce and Internet marketing will be developed toward the integrating direction. Internal management and external commodity trading and internet marketing activities coordinates, E-Commerce and Internet marketing gradually integrates. It is shown in Figure 3. The major three parts of the model are described as follow:  Integration of every component. The model is an organic integration of the various parts, the E- Commerce, Internet marketing, internal management and external customers is linked by network, to coordinate with each other and ...

Citations

Chapter
Full-text available
Every human life has interacted with technology and data in the information age. The big tech companies and institutions spend millions of dollars to extract information about human behavior and their requirement. Nowadays, every individual chooses the internet platform to gain knowledge. However, the problem with the internet is that fake data are present related to any topic, which creates chaotic manipulation in the human perspective. In this chapter, the authors focus on two relatively immediate problems: (1) how we get the correct information related to any topic and (2) how to track and distinguish the information based on the facts. A new framework has been proposed using the digital right management (DRM) to track and control the movement of internet data. The study has been conducted based on the society-centric viewpoint, the community perspective, and the technology outlook.