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The scientific monograph ,,Pricing in Creative Industry" provides a detailed view on the theory of price management in the specific area of business. The uniqueness of the researched area is given by the assumption that the price in this area of business covers more than the costs and expected profit, which is traditionally explained by the microec...
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... In this sense, CIs may agglomerate because of the mere presence of amenities and specific institutions and infraestractures. Among them, the existence of historical and cultural infraestructures which are essential sources of inspiration for creative workers; infrastructure of specialised public and social actors providing support to these activities (e.g., education and training institutions, government funded agencies and private lobbying organisations); 'soft characteristics' or amenities in terms of quality of life, tolerance, cosmopolitan environments; a particular identity o place image also facilitates the attraction of creative talents and entrepreneurs pursuing a particular life style (Scott 2000;Andersson and Andersson 2008;Pareja et al. 2008;Murphy et al. 2014;Coll-Martínez and Arauzo-Carod 2015). ...