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Source publication
This study aims to explore the relationship between content marketing and customer delight in a communications context, focusing on the moderating effect of authentic marketing. Data were collected through a questionnaire directed to 245 lecturers at the University of Kufa as subscribes of Zain Iraq Telecommunications Company. Data were analyzed us...
Context in source publication
Context 1
... these results indicate that the company tends to be more sensitive to authentic marketing. Table 3 provides a summary of the mean, standard error, standard deviation, and variance for customer delight. The frequency distribution of the five dimensions is shown with mean (3.251), standard error (0.079), and standard deviation (1.144). ...