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This study aimed to identify factors on youth for intention to buy online shopping in Malaysian Public University. The factors were attitude, subjective norm and website usability. The present study also attempted to explore whether consumer prefer the online retailer of attitude, subjective norm also the website design can influence them or not. I...
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Citations
... Subjective norms in online shopping are influenced by expectations from friends, family, and the community about AI-powered e-commerce. Hasbullah et al. (2016) emphasized the influence of these norms on actual behavior and purchasing intentions. The views of friends, family, and peers frequently impact people (Javadi et al., 2012;Sutisna & Handra, 2022). ...
... According to Husna et al. (2024), subjective norm (SN) is a person's sense of social pressure or influence from significant others (such as family, friends, or society) over whether a particular action should be taken. Hasbullah et al. (2016) used the TPB to explore the link between online shopping intention and subjective norms. Ming-Shen et al. (2007) highlighted that subjective norms shape attitudes towards specific behaviors. ...
In recent years, the online shopping sector in Bangladesh has witnessed a tremendous transition driven by technological advancements and changing consumer habits. Artificial intelligence (AI) technologies, including chatbots, AI-enhanced Personalization, and intelligent recommendations, have further developed this sector. However, research indicates that many consumers in Bangladesh still favor offline shopping. This situation highlights the necessity of identifying the factors affecting consumers' AI-driven online shopping behavior. Therefore, this study employs an extended Theory of Planned Behavior (TPB) framework to investigate the factors determining consumer preferences for AI-enabled e-commerce platforms in Bangladesh. Data was gathered using a stratified random sampling method from 384 online shoppers in Rajshahi City Corporation. Structural Equation Modeling (SEM) assessed the affinities between the key variables. The findings reveal that consumers' perceptions of promotional discounts and perceived behavioral control significantly influenced their attitudes toward AI-driven online shopping. Factors such as promotional discounts, perceived benefits, and AI-based Personalization notably influence consumers' purchase intentions. These results underscore the importance of competitive
... A previous study by Hasbullah et al. (2016) and Khoa (2023) stated that subjective norm effectively influences online purchase intention. Besides, Farid et al. (2023) found that subjective norms do not significantly influence purchase intention. ...
... It indicates that the purchasing intention of Non-Sharia fashion styles among respondents in Indonesia is still influenced by their social grouping, particularly in relation to friends and family. This finding is also consistent with the results of studies conducted by Hasbullah et al. (2016), Khoa (2023), and Salim et al. (2022), which indicated that SN has a significant effect on OPI. Conversely, respondents who wore Sharia fashion styles demonstrated an insignificant effect between SN and OPI. ...
Indonesia is known as the country with the largest Muslim population in the world. Many companies are currently working hard to fulfill customers' primary need, which is fashion, especially for women. On the other hand, companies need to adjust their style in line with customer faith and social norms. Therefore, this research analyzes the effect of customer religiosity, product knowledge, subjective norm, perceived behavioral control, and attitude toward their online purchase intention. The study targeted the respondents who wore Sharia and non-Sharia fashion styles by constructing the Theory of Planned Behavior (TPB) conceptual model, using structural equation modeling partial least square (SEM-PLS) tools. The survey used purposive sampling as the sampling method, and 408 respondents were analyzed using the Likert scale. The result from Muslim women who wear Sharia and Non-Sharia fashion styles respondents shows that subjective norms and perceived behavioral control have significant effects on online purchase intention. In Indonesia, social values have become crucial predictors that could influence consumer behavior. Religiosity seems to have a lesser influence on online fashion choices. Consumers are deterred from choosing Sharia fashion due to negative experiences, low seller reputation and poor product quality. These findings will assist business owners selling the product online to develop a content strategy that uses colorful products, flexible design, and outstanding quality. It is also necessary to provide a detailed video regarding product specifications.
... In entrepreneurial research, this influence is particularly evident in the Asian context, where collectivist cultures often emphasize the importance of social networks and communal support (Zaremohzzabieh et al., 2019). In Malaysia, for instance, research has shown that subjective norms significantly impact entrepreneurial intentions, shopping behaviors and green product purchases (Hasbullah et al., 2016;Saraih et al., 2020;Yeow and Loo, 2022). This suggests that the endorsement of entrepreneurship by important social groups can be a driving force in shaping entrepreneurial aspirations and decisions. ...
Purpose
This research aims to investigate the factors influencing entrepreneurial intentions among the Indigenous Bisaya individuals, focusing on the interplay between subjective norms, attitude toward entrepreneurship and the moderating effect of start-up capital.
Design/methodology/approach
This research uses a quantitative approach for data collection and analysis. Data were collected from 205 Bisaya individuals residing in four cities in Sarawak through a questionnaire survey. The data were then analyzed using the partial least squares path modeling technique.
Findings
The findings reveal a positive relationship between subjective norms and both attitude toward entrepreneurship and entrepreneurial intention. Furthermore, the study establishes a positive relationship between attitude toward entrepreneurship and entrepreneurial intention. Notably, start-up capital is found to moderate these relationships, specifically by negatively moderating the relationship between subjective norms and entrepreneurial intention. This indicates that the influence of subjective norms on entrepreneurial intention is stronger when start-up capital is modest.
Practical implications
The findings highlight the importance of cultural and economic factors in shaping entrepreneurial behavior within indigenous communities, providing valuable insights for policymakers and support programs aimed at fostering entrepreneurship among the Bisaya people.
Originality/value
This research is one of the first studies to focus on the entrepreneurial intention of the Indigenous Bisaya people in Sarawak, Malaysia. It also contributes to the literature by examining the moderating role of start-up capital in the relationship between entrepreneurial intention and its key predictors.
... One of the outstanding benefits of the internet is online shopping, which has altered the entire consumer industry to be more convenient and easier [5,6]. Online shopping has not only given much convenience for the consumers, but also brought high profits to the country's economy [7,8]. For instance, in the USA, the e-commerce industry's retail sales reached $598 billion in 2019 and increased to $792 billion in 2020, with a growth rate of 15.1% and 32.4%, respectively [9]. ...
... Younger individuals (<25 years old), who have not yet worked or have just started in the workforce, may have lower incomes and, therefore, shop less [33]. The respondents who had previously purchased nonpharmaceutical products online were more likely to use online pharmacy shopping than the other, which could be due to the perceived benefits and conveniences of online shopping that these individuals have experienced, leading to a greater likelihood of continuing using this service [7,8,14]. Additionally, individuals who had a positive attitude toward purchasing pharmaceutical products were more likely to purchase pharmaceuticals online than those with a negative attitude. ...
Objectives
With the rapid internet development, online pharmacy shopping has become a popular activity worldwide. Nevertheless, limited studies have reported this issue in Vietnam. Thus, this research explored the prevalence, associated factors, attitudes, behaviors, and satisfaction related to online pharmaceutical purchasing among customers in Southern Vietnam, as well as to predict factors associated with online pharmacy use.
Methods
A descriptive cross-sectional study was conducted from June to September 2022 in the southern provinces of Vietnam. Participants were recruited from public health-related Facebook groups via a self-administered questionnaire link. Data were analyzed using descriptive statistics and binary logistic regression.
Key findings
Out of 557 survey respondents, 38.2% reported having purchased pharmaceuticals online, with dietary supplements (82.2%) being the most bought products. The respondents who were >25 years old (adjusted odds ratio [aOR] = 2.527; 95% confidence interval [CI]: 1.002–6.372), having prior online shopping experience for non-pharmaceutical consumer products (aOR = 3.076; 95% CI: 1.252–7.561), and possessing positive attitude toward online pharmacy shopping (aOR = 2.886; 95% CI: 2.027–4.110), were more likely to purchase online pharmaceuticals. A quarter of respondents reported experiencing adverse effects from the products bought online (25.8%). Additionally, compared with the traditional pharmacy, the respondents were more satisfied with the product diversity (77%) but less satisfied with the consultancy activities (44.6%) when buying drugs online.
Conclusions
The study revealed that purchasing pharmaceutical products online was somewhat common among the survey participants, which highlights the need for improved consultancy activities in online pharmacies in Vietnam.
... Sikap melaporkan insiden keselamatan pasien tentunya bermanfaat bagi tingkat keselamatan pasien. Penelitian terdahulu menemukan adanya keterkaitan antara norma subjektif dengan sikap seseoran (Dinc & Budic, 2016;Hasbullah et al., 2016;Syed et al., 2021). Penelitian ini membatasi pada faktor-faktor seperti budaya keselamatan pasien, gaya kepemimpinan transformasional dan norma subjektif. ...
Sikap melaporkan insiden keselamatan pasien merupakan hal yang penting untuk diperhatikan karena dapat mengurangi kemungkinan kecelakaan pada pasien. Penelitian ini bertujuan guna mengetahui pengaruh budaya keselamatan dan gaya kepemimpinan transformasional terhadap sikap melaporkan insiden keselamatan dengan norma subjektif sebagai intervening. Penelitian bersifat kuantiatif kausalitas. Populasi merupakan 101 perawat yang bekerja di RS Mandaya Karawang. Metode pengambilan sampel berupa sampel jenuh. Metode analisis data menggunakan PLS SEM. Hasil penelitian menemukan bahwa budaya keselamatan berpengaruh terhadap norma subjektif dan terhadap sikap melaporkan insiden keselamatan. Gaya kepemimpinan tidak berpengaruh terhadap norma subjektif maupun sikap melaporkan insiden keselamatan pasien. Norma subjektif memediasi pengaruh tidak langsung dari budaya keselamatan terhadap sikap melaporkan insiden keselamatan. Budaya keselamatan, gaya kepemimpinan, norma subjektif secara simultan mampu meningkatkan sikap melaporkan insiden keselamatan pasien. Implikasi dan saran dibahas dalam penelitian ini.
... Rhema & Miliszewska (2014), stated that the extent of a person's digital literacy is a key indicator of their attitude towards adopting digital technology. A high degree of digital literacy tends to inspire individuals and enhance their engagement with digital technologies (Abdullah et al., 2016), whereas lower levels of digital literacy negatively affect involvement with digital usage (Helsper & Eynon, 2013). Pursuing knowledge in digital financial literacy through information and communication technologies (Kim et al., 2011) can positively affect learning procedures and results and bolster self-efficacy (Prior et al., 2016). ...
This research seeks to look at public acceptance of digital banking, which are the factors that influence the public's intentions in the use of digital banks. Research goes into the field of marketing science with a focus on the study of consumer behavior. The scope of this research is more focused on the process of acquisition to the consumption (use) of digital banks and the intention of using digital banking to carry out banking transactions. This study uses the theory of technology acceptance model approach to respond to the question. This research uses the method of literature review with the range of previous research years used from 2013 to 2022. This research provides a contribution to future research in the development of the model research of the technology acceptance model theory in the digital age.
... Many IT-related studies have also shown that social influence has a positive impact on usage behavior (Singh et al., 2020). Findings related to online shopping indicate that individual attitudes, subjective norms, and descriptive norms have a positive impact on behavioral intention (Hasbullah et al., 2016). Therefore, this study posits that when shoppers perceive that important people around them are also shopping online, their intention to shop online will be higher. ...
Although the Theory of Planned Behavior (TPB) has been empirically valued for its explanatory power of intentions and behaviors, it falls short of fully explaining human behaviors that are unplanned. Therefore, based on the Dual Process Model, this study focuses on the “momentary state” that may cause changes in actual behavior and explores the impact of “unplanned” factors on the TPB. With 344 valid questionnaires, we found that (1) intentions can be further disaggregated into general intentions to shop online and current intentions regarding the amount of time invested in online shopping, influenced by different factors. (2) flow experience indeed extends the understanding of actual time spent shopping online within the TPB framework. (3) Descriptive norms contribute to the understanding of intentions to shop online. These results highlight the importance of considering unplanned factors and incorporating them into the TPB to gain a deeper understanding of consumer behavior.
... Study [10] examined the relationship between website usability and purchase intention. A website usability survey showed that usability was the primary factor influencing the purchase intention. ...
... The icon symbols used in the administrator panel facilitating navigation on the site are intuitive. 10. The cancellation mechanisms implemented in the system help reduce the number of mistakes. ...
This article focuses on the analysis of available open-source e-commerce systems in terms of their usability in the context of factors such as website consistency, interactivity, interface memorability and the level of aesthetics. The study compares the Prestashop, Magento, and Joomla with the HikaShop module. An experiment was prepared, consisting of three elements: a test scenario, during which the task completion time was measured, an eye-tracking study, providing objective results showing how users look at a given system and a survey aiming to obtain opinions on the analyzed systems. Each e-commerce platform was tested by a different research group of 10 people who had not used these systems before. The results of the study indicate that the Prestashop system offers the most efficient interfaces, presenting content and providing functions that are more easily assimilated and better understood by users compared to the other two tested systems.
... Since social media offers direct connections, immediate responses, and a more authentic experience, consumer's confidence in both the transaction and the network significantly impacts online buyers. According to Pappas (2016), perceived trust ultimately improves the consumers' experience and drive their intentions to buy (Hajli et al., 2017;Saleem et al., 2017;Hasbullah et al., 2016). ...
... Also, results found that there is a positive relationship between perceived trust and attitude toward social media advertising. This finding corroborates previous studies (such as Hajli et al., 2017;Saleem et al., 2017;Hasbullah et al., 2016). Accordingly, the researcher recommends social media marketers to exhibit privacy check up on their companies' websites with adequate online security certification. ...
... Trust is an important determinant when considering a consumer's purchase intentions (Basha & Lal, 2019). More trust by consumers correlates with an increased intention to purchase (Hasbullah et al., 2016). H6: Trust has a positive effect on young consumers' purchasing intention. ...
This research is conducted to discover the factors that influence young consumers' purchasing intention on social media websites in Bangladesh. An integrated model was suggested, including constructs from different models. A total of 140 respondents took part in the survey Who had prior encounters with online purchases in Bangladesh. Multiple regression analysis and Pearson correlation were both used to analyze the data. The findings indicated that all factors namely entertainment, perceived relevance, trust, customization, and informativeness have a significant impact on online purchasing of consumers. Surprisingly, word of mouth, does not have a significant influence of social media websites on young customer purchasing intentions in Bangladesh. This study is based on divisional cities of Bangladesh. But further study is possible based on the study in the other areas of the country. Our study is a cross-sectional study. So, conducting longitudinal studies on consumers, and purchasing intentions is required to compare the findings of the study. This study makes a managerial implication for future researchers to conduct this study with more factors so that the research is more thorough. Through this study, the author suggests that social media has a beneficial effect on how customers behave while buying online products through websites. The researchers anticipate that this study will help marketers and businessmen to understand the purchase intention of their consumers and it will help them to take the necessary steps to increase their sales depending on the degree to which each component is significant. IJSB
